Running head: Impact of Modern Digital Technologies Impact of Modern Digital Technologies Insert Name Insert Insert 01 January 2012 Impact of Modern Digital Technologies Introduction Technology has grown over the decades, with the world embracing the modern digital technology…
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However, modern digital technology has influenced it adopters and users both negatively and positively, considering that, the corporate world adopts technological advancement to improve quality of production and more so, efficiency and effectiveness in both production and communication. Digital Printing Industry The modern digital technology has revolutionized the printing industry from the ancient application of faded images and texts to come up with complete printed product. The printing industry has advanced technologically from the use of ancient dot matrix printers that were characterized with holes in a row, which fed the ream of printing papers to the digital printing. The old dot matrix printers were repeatedly accompanied by the challenge of jamming of printing papers. The impact of the modern digital technology in the printing industry is clearly depicted by the strikingly clear texts and images with the flexibility of a wide range of colors where digital printing can be advantageously used to display a wide range of products, ranging from photographs to marketing materials. Small companies and business entities in the printing industry are able to match up to the big names in the printing industry through the application of digital printing to come with less costly and high quality products. Big companies dominated the production of quality and large quantities of printing products at less costly products as compared to small business entities that had to incur huge costs to produce printing products of higher quality, thanks to the modern digital technology that has enabled them to compete fairly in the printing industry. Digital printing has replaced the making of photocopies that were of low quality and were not that clear enough for detailed representations. Adoption of digital printing can therefore be associated with the significant quality of printing and representation of detailed graphics. It has replaced the less quality printing products from the ordinary printing devices and photocopy machines, where the result could never achieve more quality that original copy. The old printing machines could never achieve much quality as the digital technology, since any slight depreciation in quality of the original copy was always highlighted by the printer. Digital technologies have the advantage of using original soft copy material unlike the physical hard copy whose quality can be compromised by handling complications such as creases, dust, and oil. However, companies operating within the printing industry have not fully embraced the digital printing technology, considering the rather huge costs involved in installing the digital printing devices. Large printing companies have been reluctant in installing newer printing devices that can produce large quantities at high speed. More over, in relation to huge costs incurred in installing high-speed digital printing devices, some companies in the industry generally have a slow pace in innovation and adoption of new technologies other than the modern digital technology itself. Total digital printing represents two percent of the entire printing industry and it is projected to grow minimally in future, considering that there is limited modern digital printing equipment in the whole industry. Companies are reluctant to embrace digital printing technologies consideration the high capital costs incurred in
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