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Operations Strategy for Industry - Essay Example

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This essay stresses that there is a grand mismatch in two interdependent streams, despite engagement of a score of intelligent human beings, these streams are processing of incoming customer-market information to the organizations and the resultant order processing stream…
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Operations Strategy for Industry
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Operations Strategy for Industry

Download file to see previous pages... From this essay it is clear that order winners and qualifiers for a product are as changeable as the factors associated with the buying behavior of human being viz. the buying capacity, choices, quality and cost trade-off, change in behavioral pattern, cultural change, impact of ICT etc. At a particular time the concept of order winner and order qualifier work interchangeably or in combination based on variables impacting the buying decision. So the key is the customer and what goes in their minds regarding the way they buy and this will unlock what is an order winner and what is an order qualifier. It is absolutely necessary to watch customer behaviour, many a times customer themselves are not sure how they are going to behave when it comes to buying a product.  As the discussion highlights essentially this means that Research and Development activities into customer needs, their buying behavior, anticipation of present / future needs which the customer may not be conscious himself is far more important than Research and Development into product feature. The input for development of product feature i.e. customer requirement has to be accurate to come out with order winner. Based on the available information order winners are product in the experimental devices and pilot runs market segment As regards other segment, it is apparent that product winner is primarily based on delivery schedule of the product manufactured to specification of the customer. ...Download file to see next pagesRead More
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