Nobody downloaded yet

The Importance of Operation Plan in Restaurant Industry Marketing - Literature review Example

Comments (0) Cite this document
The goal of the review "The Importance of Operation Plan in Restaurant Industry Marketing" is to assess the role of operation plan in regard to business profitability. Furthermore, the writer will evaluate the potential of using implementations of particular enterprise resource planning systems…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.2% of users find it useful
The Importance of Operation Plan in Restaurant Industry Marketing
Read TextPreview

Extract of sample "The Importance of Operation Plan in Restaurant Industry Marketing"

Download file to see previous pages Poor financial governance in a new operation plan may be a hindrance to its success. Strategy Before expanding its business to serving breakfast, the organization should completely stabilize its former operations. This is because the initial operations form the identity of the business. In an argument by Grant (2005) the identity of a business venture is the most important thing in business even in the consideration of increasing its operations venture. In case of any incidence of risk, the former operations will be used as a mitigations tool. According to Schermerhorn (2009), once an organization is identified with particular business operation, it is more likely to prosper in it than when venturing in other operations. However, in this case, the operations are similar and involve similar operations. The staff in the restaurant should be tuned so that they accommodate breakfast schedules their activities. Different from serving other meals, breakfast served to walk-in consumers requires appropriate time management. Time barrier may hinder the restaurant from offering reliable breakfast services. The restaurant transition from serving breakfast to serving other meals should also be well structured (Ferrell & Hartline, 2010). Considering it as a new activity the restaurant should adapt indulging into two shifts of serving a meal. In making the new operations the organizations efficient, the management should consider the training of the staff. Training of the staff will increase their efficiency in serving a new set of meal. In this serving also includes packaging of contents in breakfast. As a new venture, the restaurant needs new staff training procedures which would incorporate new activities in the venture. For instance, the restaurant will have to add trained chefs who are experienced in the preparation of breakfast meals. Apart from the employment of new cooking staff the restaurant should consider training the already existing staff. These will cut the cost on the implementation of the new operation plan. The restaurant should also consider the implementation of a good marketing plan. In the consumer population, the restaurant is famous only for other meals rather than breakfast meals. To increase their significance in the market, the restaurant should employ very informative marketing strategies. The marketing strategy should be in consideration of other competitors SWOT analysis (Johnson, Scholes & Whittington, 2008). Processes The process of a business transformation is generally referred to as a project. In this case, the restaurant should view this operational change as a project. To make the project successful the restaurant need to separate the operations of serving breakfast from the rest of the restaurant setting. In this way, the breakfast operations will be handled as lone projects. According to Strategic Direction (2007) in this way, the project will have enough attention and attention to launch to full operation. Launching a new line of operation in an existing business should be free from influence from an already existing company. If the two lines of operations are different it becomes more than impossible to launch a successive new line of operations. For instance, a breakfast line in a fast-food setting requires a well structured new management an operational strategy.  ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Operation Plan Essay Example | Topics and Well Written Essays - 2250 words”, n.d.)
Retrieved from
(Operation Plan Essay Example | Topics and Well Written Essays - 2250 Words)
“Operation Plan Essay Example | Topics and Well Written Essays - 2250 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF The Importance of Operation Plan in Restaurant Industry Marketing

Basha Restaurant Business Plan

...Liabilities and capital 690,000 760,000 830,000 References Al Basha in the Habtoor Grand Beach Resort and Spa, Dubai Marina Mall, Dubai – Restaurant Reviews— 2012. Retrieved November 27, 2012, from Feeman, R. (2009). Marketing to Penny Pinchers. Restaurant Business, 108(3), 22-24. Ideal Media, LLC.  Floor, G. (2003). Writing an Effective Business Plan. Business, (613). The Entrepreneurship Centre. Gronroos, C. (2011). A service perspective on business relationships: The value creation, interaction and marketing...
15 Pages(3750 words)Assignment

Marketing - McDonald's Restaurant

...McDonald’s Restaurant Introduction McDonald’s Corporation refers to the globe’s biggest succession of hamburgerfast foodstuff restaurants, serving approximately 68 million consumers on a daily basis within 119 nations. Headquartered within the United States of America, the company was founded in the year1940 as a, barbecue eating, place managed by the eponymous Richard, as well as Maurice McDonald. Within the year 1948, they restructured their company as a hamburger plunk utilizing production line standards. McDonald’s has sustained a widespread advertising operation for years. In totaling to the routine media TV, radio, as well as newspaper, the corporation makes considerable...
5 Pages(1250 words)Essay

Marketing Plan of a Hawaiian Restaurant

...?I. Overview: This report outlines a marketing plan and it covers the following components: operation, insurance component, and risk analysis. The report covers a lot of details about how this Hawaiian restaurant market intends to offer delicious food stuffs and how it will employ wonderful staff members and chefs who will work there. The marketing plan will also highlight how the Hawaiian restaurant will be transformed through the use of social media to boost its popularity in order to attract many customers. The marketing plan also highlights in detail the operational strategy that will be used by this Hawaiian restaurant as well as its organization structure. These components are essential since they can determine the success... of the...
9 Pages(2250 words)Assignment

Marketing Plan for a New Restaurant

..."Marketing Plan for a New Restaurant" The Challenge: There are many hotels and restaurants around the world which have established a good reputation;hence it is a difficult task to introduce a new hotel service with distinguishing features. The well known restaurants and hotel chains cause a big threat to the newly opened restaurant. The restaurant and hotel industry has been developing day by day. Increasing competition and rising number of hotel visitors have made it more difficult for the hotel management to manage the quality of food, environment and innovations in their business. The main aim of...
10 Pages(2500 words)Case Study

Restaurant Industry

...fluctuations as well as inflation and other market conditions. The restaurant industry is highly competitive with respect to price, service, location and food quality. PFCB - The Asian restaurant business, although with relatively low level of organized competition within the segment, is facing intense competition from Asian branded concepts as well as non-Asian restaurants. Key competitive factors in the industry include the quality and value of the food, quality of service, price and value, dining experience, restaurant location and the ambiance of the facilities. The most important factor remains the...
7 Pages(1750 words)Research Paper

Business Plan (Restaurant)

... about hiring workers to help in the daily operations of the restaurant? What appropriate managerial policies to implement in order to successfully run the restaurant business? All these logistics requirements point to the fact that doing business in London City requires absolute planning and demand a high level of seriousness ( Dunning & Morgan, 2003). 5 3.0 Planning and Management This section addresses all important steps to be taken in planning and managing the restaurant business to be established in London. 3.1... and the sales in the...
10 Pages(2500 words)Essay

Operation- Capacity Plan

...the sales potential, which is the number of people likely to utilize the pods at the airport. Since no competitors in the market, we assumed that the market potential will remain 14,000 customers per annum. Below is a calculation of the expected amount of dollar spent by each customer per year. We assume that each customer will spend an average of three hours in the pod and will use the service five times in a year. Year Annual number of customers Average number of hours spent per customer Expected revenue per customer per annum ($ 11.51 * 3 hours* 5 times in a year) Annual sales forecast in dollars Year one 7,300 3 $ 172.65 $ 1,260,345 Year two 12,000 3 $ 172.65 $ 2,071, 800 Year three 13,500 3 $...
2 Pages(500 words)Term Paper

E-marketing plan for Aljarafe Restaurant

.... The leading competitors in the city of Manchester are Mitchells & Butlers and Gondola Holdings. The two restaurants enjoy vast experience and understanding of the market owing to their longevity in the market. The two businesses use numerous marketing techniques in order to improve their presence in the market and foster their profitability. Aljarafe Restaurant is therefore entering an established market with the two restaurants as the leaders of the market. However, just as discussed earlier and anticipated of the hospitality industry, the market is dynamic and insatiable. Successful operations in the industry arise from the creativity of the business idea coupled with the effectiveness of the marketing techniques te marketers... ...
8 Pages(2000 words)Essay

Operation Plan

...Insert Insert Lecturer’s Insert Supply Chain Plan for TwinScope Viewer Supply chain planning refers to the set of effective strategies that a business undertakes so as to plan, coordinate and integrate the components in the supply chain system. TwinScope Viewer is a fair priced museum-quality stereoscope that converts nearly identical small, side-by-side photos into 3-D experience. When making a supply chain plan, it is important to look at all the stages and processes involved from the production of the TwinScope Viewer till when the product is finally delivered to the customer. The manufacturing process involves the manufacture of lenses, the plastic package for the stereograph, assembly of the product and testing of the product... such as...
3 Pages(750 words)Essay

Business Plan - Chinese Restaurant

...description Available at all times to oversee smooth running of the restaurant Will recruit and select new employees H. The Marketing plan i. Industry Description a. Current Size According to reports by Fortune Magazine, the total number of sales for the 300 restaurants in the region was 184 billion US dollars, which was 9 percent higher than the previous year. Of this amount, fast food contributed more than 63 billion US dollars. b. Growth Potential People have become health conscious and are turning to eating more Chinese food which majorly consists of vegetables. In addition, there has been an upsurge of Asian fast food restaurant...
11 Pages(2750 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Literature review on topic The Importance of Operation Plan in Restaurant Industry Marketing for FREE!

Contact Us