An Exciting New Addition the Shoe Range Nike Side Steps - Article Example

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Summary

The author states that this range is an exciting new addition to the basketball shoe range which already has the seasoned and legendary Air Jordan range (Our-shoes, 2010). What makes Side Steps new and innovate is the fact that these shoes are designed to be 30% lighter than normal basketball shoes…

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An Exciting New Addition the Shoe Range Nike Side Steps

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Subject: Sports & Recreation
Type: Article
Level: Undergraduate
Pages: 1 (250 words)
Downloads: 2
Author: geovannischuste

Extract of sample "An Exciting New Addition the Shoe Range Nike Side Steps"

Following is the proposed schedule for initial Sales Promotion:Week 5 The participants would be the shoe buyers who enter their purchase coupon into a lucky draw.This Sales promotion will be done side-by-side an active advertising campaign. The campaign will be based around the Side Step theme. Following are campaign details:Television Ad – The television ad will show any 2 leading Nike sponsored players side-stepping each other in a one-on-one match at the basketball court. This will be shown aesthetically using slow-motion video technique so as to show how Side Step shoes provide athletes with lightness.

Print and Internet – Newspaper ads and flash-based web ads and banners will be used to promote the theme, tagline and brand essence of the shoe range.

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