StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Nobody downloaded yet

Leadership and British Airways - Case Study Example

Comments (0) Cite this document
Summary
The paper "Leadership and British Airways" says that Leadership is considered as one of the most important contemporary issues to be dealt with both in business as well as governmental context. Its importance is both for the business organizations as well as nations since both need strong leaders…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.6% of users find it useful
Leadership and British Airways
Read TextPreview

Extract of sample "Leadership and British Airways"

Download file to see previous pages Based on the process of leadership, there emerged various styles of leadership which include but are not limited to being authoritative, situational, transformative structuralist, Political democrat, symbolic or trait-based as well as principle-centered which is a relatively new concept of the leadership. Apart from the styles, it is also believed the leadership develops with the help of certain activities like self-assessment, communication which includes writing, speaking as well as coordinating with media, development of certain competencies like managing conflicts, selecting priorities, managing time as well as negotiation skills. Apart from that, the leadership can be developed through knowledge like group dynamics, etc.
British Airways is one of the leading airlines in the world with a presence in many countries of the world. Having such a long success history, British Airways (BA) has emerged as the leading organization with many modern and innovative management practices including its leadership styles. This work will explore the leadership styles they used, the communication and culture within the organization, and analysis of the business environment of the company, and finally recommendations as to what leadership styles they may be used to improve upon. However, before discussing the issue, we will be presenting a theoretical background on leadership and how it emerges and various leadership styles and theories.
In order to explore the question of where does the leadership come from, we must first need to understand what leadership actually is and how it has been defined. The present evidence in the context of leadership defines it in various different contexts. Peter Druker defined leaders as someone who has followers whereas John C Maxwell defined as nothing but influence. (Thorson). However leadership may be defined as “Leadership is a process by which a person influences others to accomplish an objective and directs the organization in a way that makes it more cohesive and coherent.  ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(Leadership and British Airways Case Study Example | Topics and Well Written Essays - 2500 words, n.d.)
Leadership and British Airways Case Study Example | Topics and Well Written Essays - 2500 words. https://studentshare.org/sociology/1714293-leadership-and-managment-in-british-airways
(Leadership and British Airways Case Study Example | Topics and Well Written Essays - 2500 Words)
Leadership and British Airways Case Study Example | Topics and Well Written Essays - 2500 Words. https://studentshare.org/sociology/1714293-leadership-and-managment-in-british-airways.
“Leadership and British Airways Case Study Example | Topics and Well Written Essays - 2500 Words”. https://studentshare.org/sociology/1714293-leadership-and-managment-in-british-airways.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Leadership and British Airways

British Airways

...? Essay on British Airways ESSAY ON BRITISH AIRWAYSBritish Airways and its predecessor companies have been at the very forefrontof air transport development since the dawn of this industry. We will continue to lead in the future" (British Airways, 2004). This is according to the chairman of British Airways from 1993 to 2004, lord Marshall of Knightsbridge. While the history of BA in its current structure and name began in 1976, its predecessors can be traced back to the late ‘10s. The first British Airlines, Aircraft Transport and Travel, was established in 1919, with the initial scheduled flight taking off on August the 25th from le Bourget to Honslow, its home. Two other airlines, Handley page and Instone, were established using...
3 Pages(750 words)Essay

British Airways

...? Table of Contents Executive Summary 3 Introduction 3 The Marketing Environment 4 Pricing as BA’s marketing strategy 4 Distribution 5 Branding 6 Conclusion 6 Recommendations 7 Bibliography 8 Appendices 9 Appendix I 9 Appendix II 10 British Airways Executive Summary This report was produced to give insights into British Airways and particularly on its marketing operations. Being UK’s largest scheduled airline, a brief background on British Airways would be given so as to guide in the evaluation of its marketing practices including pricing, distribution and branding, borrowing from the airline’s website and various secondary sources. However, this report has the limitation of reliance on not so recent data as retrieved from the British...
5 Pages(1250 words)Essay

British Airways

Therefore one of the most important element of the marketing is the communication or promotion; along with the other elements such as product, price and place. Communication is a unique tool used by marketers in attempt persuades to target audience to act in a desired manner. The study looks to focus on the marketing and communications strategy of a British Airways. Over the course of the study marketing and strategic concepts such as the 4 P’s of marketing, SWOT analysis, Integrated Marketing Communication has been used. An overview of the marketing mix of the company has been provided. However, the study looks to focus on advertisement, and public relations strategy of the company. Also the social media marketing strategy of th...
6 Pages(1500 words)Assignment

British Airways

...? British Airways At the end of the 1970s and the beginning of the 1980s, British Airways found itself in a disastrous position. Then CEO, Roy Watts, wrote a desperate letter to employees of British airways stating that it will be necessary to cut any and all costs as soon as possible even to ensure that the brand remained viable through the next several months. Needless to say, more row and profitability were all but gone from the prospects that British Airways saw within the near future. However, within the course of 3 ? years, British airways was able to completely turn the tide and present a company that had a high level of morale and an unbelievable level of profitability; as compared to what it been evidenced over the past several...
4 Pages(1000 words)Research Paper

British Airways

...?British Airways Definition of Corporate Global Citizenship The concept of organizations developing to global citizenship has been developed in the recent past to ensure that organizations have an input on the societies they are in. Usually, the main purpose of why an organization exists is to make profit for the shareholders. However, this is not all, organizations are obliged to take care of the people that sustain it in different aspects ion order to have a corporate social responsibility. Therefore, according to the World Economic Forum, corporate global citizenship refers to the adoption of real and lasting contributions by a corporate body to societies apart from making profits for the shareholders. The organization should be able...
4 Pages(1000 words)Essay

British Airways

...Running Header: FINANCIAL MENT ANALYSIS OF BRITISH AIRWAYS Financial ment Analysis of British Airways in Harvard Styleby Student's Name Course Name University Part I. Ratio Analysis Executive Summary This section assesses the financial performance of British Airways in 2006 by looking at the firm's profitability, leverage, efficiency, liquidity, and investor ratios. In terms of profitability, British Airways reports increasing profit margins yet still lags behind its competitors like Ryanair and Thomsonfly. The company's primary goal of maximizing shareholder wealth is unattained evidenced by its decreasing return on common equity ratio. British Airway's resources are largely financed by riskier financing debt. The company enjoys...
14 Pages(3500 words)Essay

British Airways

...Annual Report and Accounts – British Airways Plc. Annual Report and Accounts – British AirwaysPlc. 1. Narrative summary of report 1.1. Reason for narrative summary Annual reports include information other than financial statements of the company mainly for the purpose that there are many areas which are not clearly portrait in financial statements. For example financial statements do not highlight the future plans of company therefore information regarding it is included in narrative summary. Furthermore, investor can be deceived by only looking at the figures in financial statement as a decline in profit can compel investor not to invest in the company without looking at other areas as to why this decline took place. Therefore...
7 Pages(1750 words)Case Study

British Airways

... Table of Contents Executive Summary 3 Introduction 3 The Marketing Environment 4 Pricing asBA’s marketing strategy 4 Distribution 5 Branding 6 Conclusion 6 Recommendations 7 Bibliography 8 Appendices 9 Appendix I 9 Appendix II 10 British Airways Executive Summary This report was produced to give insights into British Airways and particularly on its marketing operations. Being UK’s largest scheduled airline, a brief background on British Airways would be given so as to guide in the evaluation of its marketing practices including pricing, distribution and branding, borrowing from the airline’s website and various secondary sources. However, this report has...
5 Pages(1250 words)Essay

British Airways

...British Airways Introduction British Airways is part of the International Airlines Group (IAG). Its headquarters is in Waterside, Harmondsworth in the UK. It operates primarily in Europe and USA. London is the company’s principle location for its businesses with a significant presence in London city, Gatwick and Heathrow airports. It is one of the leaders in the category of premium international airlines. As of December 31, 2013, British Airways had employed 38,592 people. The company has a very strong brand image that gives it a significant competitive edge helping it grow in the domestic and international markets. The company has won several awards for best in customer service, the best airline, just to name a few (British Airways Plc...
2 Pages(500 words)Assignment

British Airways

The staff members of the two organizations did not accept the merger and British Airlines management faced difficulties in checking their wayward ways. The slothful, confrontationist and inefficient attitude of staff-members took its toll and image of British Airways took a severe beating at the international level. So strong was the anti-BA sentiment in public that a 1980 survey by International Airline Passengers Association put BA at the top of the list of airlines that had to be avoided at any cost (Blyton and Turbull, 1988 cited by Grugulis and Wilkinson). British Airways was privatized in 1987 and enlisted on the London stock exchange. Immediately after privatization the share of BA in the UK market jumped from 60 percent to...
11 Pages(2750 words)Coursework
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic Leadership and British Airways for FREE!

Contact Us