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HR - Essay Example

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It was founded in 1924 and it was first known as Imperial Airways and used this name until 1935 (British airways Plc.). In 1939, the airline was nationalized to British Overseas…
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Download file to see previous pages The company’s structure is clearly shown in the diagram below. The chief executive is at the top of the hierarchy and is in charge of all the operations in the company. Below him in the hierarchy is the management board and the customer and operations executive (British airways Plc.). In the daily operations of the company the chief executive is assisted by the chief financial officer and the leadership team. The members of the leadership include the commercial director, the chief information officer, the director of engineering, director of people and organizational effectiveness, general counsel and director of investments and alliances (British airways Plc.).
The company’s SWOT analysis is used to show the company’s strategic positioning in the market and its strengths and weaknesses. The company boasts of having a wide range of strengths making it a market leader in the airline industry in the UK and the global scene. To begin with, the company has a strong brand image that makes it stand out in the market. Secondly, the opensky agreement supports its operations (British airways Plc.). Thirdly, the company has an expansive fleet which translates to a huge customer base. Fourthly, the company has a highly skilled work force that ensures delivery of quality customer service. Finally, the company benefits from economies of scale due to its level of operations and vast market base.
On the other hand, the company is faced by various weaknesses including competition in cost as compared to ‘low fare’ airlines (British airways Plc.). Increasing costs of managing operations in various parts of the world, huge debt burdens and unfunded employee post retirement benefits. Other weaknesses include a high number of labor strikes and a powerful labor union. The company can exploit opportunities in various areas. These include emerging markets in Asia Pacific and other parts of the world (British airways Plc.). British Airways faces ...Download file to see next pagesRead More
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carrollgregory added comment 8 months ago
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Nice paper! Used it to complete an assignment for a management course. It was easy as ABC, for the first time in my life.

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