Disscuss the posiible future structure of British airway - Essay Example

he decision making process, “…British Airways’ learning division has used to promote organizational values is its ‘Owning Our Future’ program, which every employee across the enterprise—from in-flight crews to customer service staff—must go through at some point. Summerfield quotes Windeatt (n.d.), “It’s about helping people understand the business direction, the environment that we’re operating in and the way we’re positioning ourselves in the business. By understanding that, they’ll understand the actions we’re taking in driving the business forward…We really like this concept of our own people leading the business discussion.

” British Airways must also use innovative products and processes in order to deal with the negative aspects of business. For example, its merger with American Airlines did not pass the airline regulatory board, which caused a $330 million loss in the year 2000. Loss of international market share, terrorists’ attacks, hijacked planes, etc. forced the company to meet the demands and develop innovative products and processes. (Sachdev, Dodge, and McSurely, n.d.) offered improvements to cater to the premium class.

As stated by Sachdev, Dodge, and McSurely (n.d.), the innovations that were implemented include “the Club World ‘lounge in the sky,’ which in certain major airports (e.g., Heathrow) provided passengers with the comforts of a home (e.g., private showers, toiletries, valet service, message, mini gym, etc.). Additionally, the business class passengers would get the comforts of flying beds during their flight (horizontal adjustable beds).” These innovations led to a market share increase of five percent.

An increase in income, quality of life, social factors, and mobility has increased the number of air passengers. Easier bookings and reservations, discounted pricing, and convenience are advantages that have been provided to consumers via technology and the Internet. With these