Services for Event Planning in an ECo-friendly Manner - Essay Example

Interview PART Introduction The interviewee was a 33 years old male, living in Vancouver, Canada. He is a green entrepreneur, and offer services for event planning in an eco-friendly manner. His life as well as job is greatly controlled by a revolutionary character that is not scared of failure but instead tries to escape from the known and encourage the inquisitiveness within. The interviewee was contacted and interviewed online. He is the suitable person for the interview because of his true dedication to what he does for the betterment of the environment. He is a dynamic associate of the society, functioning with neighbouring educational institutions and companies to become further sustainable and enlightening them about the advantages of doing so. He does not just get everything he gathers to be ‘processed’, but works through every piece to believe if it can be manufactured again. He has ideas that if everyone efforts collectively, then the world can be made a better place to live in peace and harmony with the environment. To be a flourishing entrepreneur, one must be strong-minded to “make the business idea come to life” (Alder, p. 103). Together with being strong-minded, the usual entrepreneur should be capable of motivating himself through the dreams. This was apparent during the interview, because the interviewee has considered the fact that his business exists within an industry that is not very famous. As a result, there is not really a model to pursue with respect to growing his business. He had to depend on his own opinion, and gain knowledge from his own errors that he may have faced with the aim of accomplishing his objectives. Interview Transcript Interviewer: Briefly speaking, can you explain what this company is all about? Interviewee: There are approximately 3.5 million events - mostly wedding ceremonies - organized during a year within the United States; each event creating more or less 500 lbs to 700 lbs waste in addition to 94 tons of CO2. Our goal is to provide environmental friendly substitutes and to help people get in touch with realistic, eco-friendly businesses as well as products for each aspect of their function. Interviewer: Who is the target customer? Interviewee: Our targeted customers are eco-conscious individuals trying to incorporate one or more ‘green components’ within their events. During the year 2010, around 51 percent of the events fall into this category. Interviewer: What is the most demanding point about organizing a ‘green’ event and what steps are taken to help the customers in overcoming this point? Interviewee: Since majority of the retailers are small businesses that function locally, one cannot just search them on internet, and they are very difficult to discover. Our website brings every resource together at a single place, and gives recommendation as well as ideas for making easy green replacements, regardless of what region of the country a person resides in or which dealers he or she uses. We as well go further than our ‘comfort zone’ to explain that going green does not indicate spending an additional amount - actually, people can save a considerable chink of money by making smart green options. I think this point is mainly significant keeping in view the state of the financial system and facilitates people explain their selections to their relatives. Interviewer: What is your business model? Interviewee: We have quite a lot of special channels of income: conventional online marketing (such as banners, newssheets, and advertorials), contribution charges for our green event listing, and payments from sales in the green gift shop and registry. We as well offer a 1-month course for green event organizing training, which provide organizers the means they require in addition to the system they want to provide their clients elegant, sustainable events. Interviewer: Which methods of marketing/promotion are used by the company/ Interviewee: The business pays for some targeted marketing, have a page on Facebook as well as on Twitter; however, the majority of traffic comes from normal search on internet in addition to ‘word of mouth’ recommendations. The company lately started a joint venture that let different businesses as well as bloggers to endorse its gift shop and have share in the revenues (a 15 percent commission) so they get the acknowledgment they are worthy of for sending customers and guests to us. Interviewer: What approaches you adopt to increase your email list? Interviewee: The business offers a complementary environmental friendly event-organizing checklist for every person who signs up for the email update. It is an ‘easy to use’ device and makes the whole process a lot more convenient and people consider it extremely useful. From the time when the company started advertising this offer on its website, the business has seen a four times increase in email sign ups. Interviewer: Being the only eco-friendly event organizing company on neighborhood, what message do you want to give to others? Interviewee: The most important thing I have learned by experience - and wanted to tell everyone beforehand - is that the whole process takes a lot more time and effort as compared to what you initially anticipated; and it costs more than your expectations as well. It is a bitter fact, but the plus point is that it happens to every entrant consistently, so your opposition will be in front of similar issues. PART 2 Analysis of Interview When the phrase Entrepreneur comes to mind the expressions like willpower, inventiveness and excitement also come to mind. This entrepreneur representative has each trait of the standard entrepreneur but with a main objective towards green (or eco-friendly). To turn into a flourishing entrepreneur, one should have the aptitude to dream. When a person wants to accomplish something or if someone thinks, something should be carried out in a particular way, he or she should not take it easy until that objective is achieved (Ellen, p. 83). One area that is associated with the interviewee is having an eco-friendly way of thinking. He has selected a ‘green’ path for himself and integrated it in all component of his day-to-day business. Promoting himself as a green / eco-friendly business, he would like to put faith with his clients that when he declares green he actually represents it. The interviewee would like his business to be a leader within the eco-friendly field and needs to prove to other businesses that it is feasible to be sustainable. He thinks this is enormous for a small company to have a huge objective, as it requires one thought to get an entire fresh region started. The majority of individuals that are not acquainted with green / eco-friendly business may raise the issue that why one should be bothered about it. The interviewee said common people have the duty to defend the environment, as they are the ones who will endure the outcomes in the upcoming times. He publicize himself as an eco-friendly business and sticks 100 percent by his name contrasting other organizations that merely make use of ‘green washing’ as a promotional stunt. Within the pre-business segment of interview questions, it is taken into consideration that questions should concentrate on the steps interviewee took earlier than taking on a green business. The questions incorporated components, for instance, initial funding, guiding as well as green policy. One question that was put forward was ‘what does the word green brings to your mind?’ And what is the important of implementing green today into the business and what is the reason behind this?’ To which he replied that he was constantly ecologically conscious and noticed that the earlier method of humans interacting with the atmosphere was not the suitable approach. He as well added that as individuals turn out to be further ecologically aware, he is capable to unleash that rising client base to expand his business. This was an excellent reply since it inspired others to consider a green business plan because the world is turning more conscious and implementing the ecological customs. The pre-business questions were asked to balance any individual concerns and mark the progress before in fact taking on the ecological entrepreneurial test. Principles of Ethnographic Research “Ethnography is a social science research method” (Taylor, p. 283). It depends greatly on up-close, individual understanding as well as potential involvement, not merely inspection, by researchers’ expert in the knack of ethnography. “These ethnographers often work in multidisciplinary teams” (Grills, p. 102). The ethnographic focus may take account of thorough language as well as customs knowledge, rigorous study of a particular region or field, and a combination of chronological, examinational, and interview techniques. Classic ethnographic research uses three types of information gathering: (1) interviews, (2) examination, and (3) credentials. This sequentially generates three types of information: (1) estimates, (2) explanations, and (3) excerpts of credentials, creating a single product, which is ‘narrative account’. This description frequently incorporates diagrams, graphs, and additional objects that facilitate to “tell the story”. Ethnographic approaches can provide a stable form to fresh “constructs or paradigms, and new variables, for further empirical testing in the field or through traditional, quantitative social science methods” (Bishop, p. 163). Ethnography has its line deep within the “fields of anthropology and sociology” (Angrosino, p. 33). Contemporary practitioners carry out ethnographies within associations as well as societies of every sort. “Ethnographers study schooling, public health, rural and urban development, consumers and consumer goods, any human arena” (Emerson et al, p. 182). Though mainly appropriate to investigative research, ethnography represents a broad range of “both qualitative and quantitative methodologies, moving from learning to testing while research problems, perspectives, and theories emerge and shift” (Kozinets, p. 292). Ethnographic techniques are a way of tapping local opinion, family units and societal resources of information, a way of recognizing important groups of human knowledge ‘up close and personal’. Ethnography improves as well as expands “top down views and enriches the inquiry process, taps both bottom-up insights and perspectives of powerful policy-makers at the top, and generates new analytic insights by engaging in interactive, team exploration of often subtle arenas of human difference and similarity. Through such findings ethnographers may inform others of their findings with an attempt to derive, for example, policy decisions or instructional innovations from such an analysis” (Fetterman, p. 112). In view of the fact that ethnographic research takes place with actual human beings, there are quite a lot of particular moral issues to be taken into account earlier than starting. Concisely, researchers are required to make their research objectives understandable to the associates of the society where they carry out their research and get the knowledgeable approval of their mentors to the study in advance. It is as well significant to find out whether the group would choose to be named within the written account of the study or provided a ‘false name’ and to present the outcomes of the study if informers were inclined to to read it. In particular, researchers should be certain that the study does not damage or abuse those with whom the study is prepared (LeCompte and Schensull, p. 193). Works Cited Alder, O. Sell Yourself in Any Interview. McGraw-Hill, 2008. Angrosino, M. V. Projects in Ethnographic Research. Waveland Press, 2004. Bishop, W. Ethnographic Writing Research: Writing It Down, Writing It Up, and Reading It. Boynton/Cook, 1999. Ellen, R. A Guide to General Conduct. Emerald Group Publishing Limited, 1987. Emerson, R. M. Fretz, R. I. and Shaw, L. L. Writing Ethnographic Fieldnotes. University of Chicago Press, 1995. Fetterman, D. M. Ethnography: Step-by-Step. Sage Publications, 2009. Grills, S. Doing Ethnographic Research: Fieldwork Settings. Sage Publications, Inc, 1998. Kozinets, R. V. Netnography: Doing Ethnographic Research Online. Sage Publications Ltd, 2009. LeCompte, M. D., and Schensull, J. J. Designing and Conducting Ethnographic Research: An Introduction. Altamira Press, 2010. Taylor, S. Ethnographic Research: A Reader. Sage Publications Ltd, 2002. Read More