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Business of Events - Essay Example

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Individual Portfolio Submitted By: Waleed Al Abri University of Bedfordshire BA (Hons) Travel & Tourism May 15, 2012 Introduction As part of University of Bedfordshire’s commitment to environmental education and awareness, it will celebrate the 2013 Earth Day with a remarkable activity…
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Download file to see previous pages The idea is to raise consciousness among students of University of Bedfordshire through a collective effort that will bring together community groups, local businesses, educators and artists to an event where green innovations are highlighted. To ensure the event’s success, students of Travel and Tourism Management will be assigned to organize the Earth Fair, making sure that event plans are actualized and well-coordinated. The entire event plan will be divided into four categories – event research, event design, event planning, and event coordination. Each category will be handled by a committee which will consist of one committee chair and five members. As a head of the planning committee, I will be assigned to present this paper detailing the plans for the University of Bedfordshire - Earth Fair 2013. The challenge is to attract local groups to participate at the Fair and invite approximately students at the university’s Park Square. With a budget of ?10,000, it is important to ensure effective event promotion, proper coordination with local groups, and efficient management of the events team that will guarantee of the event’s success. As such, this paper presents a carefully designed plan to successfully gather students, community organizations, and local establishments to increase awareness about how to care for the environment. Event Research As an annual global event, Earth Day celebration has evolved from bringing environmental issues on the political arena to increasing public awareness through various green activities (Nelson, 1993). One of the well-known activities during Earth Day include holding an Earth Fair which features innovative works and products that promote environmental sustainability. Its aim is to bring together different sectors, from businesses to government agencies, to showcase their works and innovations in order to help people understand more about environmental conservation. All over the world, Earth Day organizers showcase different ways and themes of holding and preparing for an environmental fair. For instance, in Plymouth, Michigan, organizers for the Earth Day have conceptualized the “Green Street Fair” which promotes green products and services on the streets of Downtown Plymouth. Also, for this year, the Piedmont Earth Day Fair organizers are challenging themselves to host a zero-waste environmental event that welcomes more than 10,000 people in the area (Piedmont Environmental Alliance, 2012). Here in the country, Greenpeace UK (2011) has initiated an environmental fair which features children’s’ activities, plant swaps, rainbow face painting, yoga, and performances to create a positive display of green lifestyle. Moreover, the London Green Fair, which is the largest environmental fair in London, has been holding the event at the Regent’s Park where they give away trees to visitors for free to offset the carbon used during the event. It is from the concepts and organization of these events that the planning for the University of Bedfordshire – Earth Day Fair will be based on. The themes and manner of presentation will be guided on the previous management and organization of green fair events. Needs Assessment As an events management tool, needs assessment is conducted to assess the preparation, intention, and responsibilities of organizers in an event project. Basically, it involves answering the 5 W’s (Who, What, Where, When, and Why) to develop how the event will be ...Download file to see next pages Read More
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