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World Media - Essay Example

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In comparing the media strategies employed by green organizations and city destination promoters to emotionalize and affect people's perception of environmental issues and cities, an aspect worth noting is the use of techniques that appeal to the general public with green and sustainable life of individuals and the community…
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World Media
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World Media

Download file to see previous pages... These two opposing sides also formulate creative ways of blending green thinking with daily life. As such organized talks and seminars on alternative medicine, life stresses and green and safe offices through relating the green philosophy with stress and office safety they public consciousness about the importance of green thinking in everyday life.
The green organizations as opposed to the city destination propounders push for the indigenization of environmentalism and ecological ideas, blending them with traditional ways of consumption and cosmology. they strive to develop a non confrontational strategy of mobilization, seeking to work within existing parameters while the city destination promoters strive to do away with the existing forms and replace the with modern technologies.
The green organizations and the city destination promoters consensually are both entrenched on environmental consciousness rising with the support of the two full fledged environmental education programs are now part of the extra-curricular activities in school, civic education topics in the community and themes of television and radio programs all these owe their success to intensive media exposure.


Communications, Not Technology

Colin Delany in an online article titled Learning from Obama's Campaign Structure: How to Organize for Success writes that "Structure isn't sexy -- [and] to talk about the critical online tools of 2008 without discussing the framework that governed their use would be missing the most important part of the story." Delany is purporting that not every Tom, Dick and Harry could employ (most of) the technology that the Obama Campaign recruited, but very few internet based communicators have ever accomplished such a task as effectively or on such a scale. One important lesson from Obama: the tools don't matter as much as how you use them.


Sarah Lai Stirland on Wired.com writes that "in fundraising, Obama followed in the footsteps of Howard Dean's 2004 bid by regularly soliciting small donations online from a wide swath of voters, raising record amounts online by federal filing deadlines." The Illinois senator then employed this funds for more traditional campaigning - for example, flooding cable markets in strategic states with television advertising. Obama spent a record-shattering $293 million on TV ads between January 1, 2007, and October 29, 2008, according to TNS Media Intelligence. McCain spent $132 million during the same period.

Integrated Online Communication

Obama's technological savvy reiterated itself with a sharp disagreement with the conventional arrangement in many other campaigns and advocacy groups. Conventionally the web personnel are always buried in a basement and are implicitly expected to know how to amend faulty technological machinery as well as to understand how to use the internet as a modern political mobilization tool. Most of the time often being excluded from the communications planning process until the last possible moment, rendering the online element an afterthought with a ...Download file to see next pagesRead More
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