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Corporate Social Responsibility in Action - Article Example

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The author of the following paper highlights that corporate social responsibility is fast becoming one of the most crucial and inevitable aspects of corporate activities in recent times. Companies worldwide are consciously developing and implementing strategies to ensure best practices…
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Corporate Social Responsibility in Action
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Download file to see previous pages Kellogg has had a rich history of corporate social responsibility which is designed to address the challenges posed by the dynamic external environment. The company has been involved in a wide range of activities and initiatives which are aimed at enhancing the quality of life both within and beyond the organization. In terms of activities internal to the organization, Kellogg encourages employee volunteerism, promotes diversity at workplace and ensures a healthy and safe workplace. It ensures the provision and sale of the nutritious product in a bid to promote healthy living for all its customers.
As a part of its CSR initiatives, Kellogg contributes to various institutions which promote healthy living and food consumption among its customers. This includes the contribution of funds to YMCAs Activate America campaign, Action for Healthy Kids initiative which is involved in reducing obesity among kids; the Kelloggs Swim Active program which provides swimming facilities to youngsters in the UK, as part of its mission to promote healthy lifestyles; the Global FoodBanking Network which is actively involved in providing hunger-relief to various countries across the world etc., among many others.
The motto of the company indicates a strong social commitment as an inherent aspect of its trade, a tradition which the management has followed since over a hundred years. Its dedicated efforts to ensure a safe and healthy environment for its workforce, promotion of equality and diversity at workplace, a dedicated commitment to conserve and protect natural resources for promoting sustainable growth; and a broad social goal of ensuring well being of the community at large, as a part of its corporate social responsibility strategy, helped the company gained widespread acclaim and support. It helped the company in creating a positive reputation in the market, and in generating goodwill among its investors. The company was named as one of the World's Most Admired Companies and ranked 5th by Fortune in the global consumer food products industry. It was also named as America's Most Reputable Companies, whereby it was ranked 5th overall according to the latest (2011) rankings. It's a commitment to ensure a positive working environment for its employees as a part of its CSR strategy earned it a place in the "2011 Best Places to work for LGBT Equality" by the Human Rights Campaign. Furthermore, its philanthropic activities were widely recognized resulting in the prestigious United Way's Spirit of America Award. ...Download file to see next pagesRead More
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