Daily Social Responsibility in Action - Assignment Example

Daily social responsibility in action Market trends have forced organizations to diversify their strategies to interacting with their target markets and their immediate communities and corporate social responsibility is one of the strategies. I, in this paper, discuss reasons for organization’s involvement in social responsibility and derivable benefits from the role.Organizations, in addition to their aim of gaining competitive advantage in their markets, engage in social responsibility for diversified reasons.

One of the reasons for involving in corporate social responsibility is to remedy possible adverse impacts of the organizations on the society. The involved actions in social responsibility may not necessarily remedy the actual effects on the society but aim achieving an overall social benefit. Organizations also engage in social responsibility in order to meet interest of people who influence the organization’s existence and operations. Partnerships and other contracts may for example be tied to terms for corporate social responsibility and this forces organization to honor their obligations to the stakeholders (Grossling, 2011).

Another reason for organization’s participation in social responsibility is that the role averts pressure that would have built against the organization’s interest such as crimes into vandalism of assets (Visser, Matten, Pohl and Tolhurst, 2010).Organizations derive diversified benefits from their participation in social responsibility. Such benefits include reduced costs due to recycled resources, innovation into new products, motivated staff and a safer environment. The organization’s employees however benefit from “environmental awareness,” and “improved staff morale” towards higher output levels (Frank and Neergaard, 2012, p. 86).My experience with a company that involved in corporate social responsibility involves witnessing academic sponsorship by a commercial bank to needy students.

The bank’s partners initiated this role and it improved customer’s loyalty to the bank, especially people from the beneficiary populations. ReferencesFrank, F. and Neergaard, B. (2012). Managing corporate social responsibility in action: Talking, doing and measuring. Hampshire, UK: Ashgate Publishing, Ltd.Grossling, T. (2011). Corporate social responsibility and business performance: Theories and evidence about organizational responsibility. Cheltenham, UK: Edward Elgar Publishing. Visser, W.

, Matten, D., Pohl, M. and Tolhurst, N. (2010). The A to Z of corporate social responsibility. West Sussex, UK: John Wiley & Sons.