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Sampling - Essay Example

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Sampling is the use of representation of the population instead of using the whole population to carry out research or implement change in an organization (Weinstein 2006). Management is the planning and organization of employees and activities in an organization in order to…
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Extract of sample "Sampling"

Sampling Affiliation: Importance of sampling from a managerial perspective Sampling is the use of representation of the population instead of using the whole population to carry out research or implement change in an organization (Weinstein 2006). Management is the planning and organization of employees and activities in an organization in order to fulfill the objectives of the organization (Hond et al. 2007). The managers therefore use sampling to achieve the set goals of the organization.
One importance of sampling is to research on a new product that the organization wants to release in the market. They carry out random sampling in a part of the community to test the product and if the results are positive, then it is released in the market in bulk. This is true in for example agricultural research organizations that test on the pesticides, herbicides and plants the farmers and consumers need. Since they cannot go round asking each and every stakeholder, the manager sends the team to sample a few of those for the market research (Hillger 2006).
The other importance is that sampling cuts costs of organization especially that spend on market research. The cost reduction is in terms of sampling researchers and also sampling the participants. This is cost effective compared to employing the whole team of researchers which is expensive and time consuming. This is used by motor vehicle manufacturing companies in many parts of the world like Germany, America and Japan. This sampling decision is approved by middle-level and top-level managers of such companies (Danford 2009).
Managers are tasked with staffing. This entails short listing candidates for interviews and hiring a few of those shortlisted. This process requires employment of sampling procedures. This is because when a job position is advertised, many qualified and some unqualified individuals apply and it is the work of human resource managers in collaboration with other managers to short list them based on the qualifications and this is mostly done through systematic or even random sampling (Caruth et al. 2009).
One of the skills of the manager is to build power bases (Evans et al. 2007). This means that the manager will have to decentralize power and activities in the organization for effectiveness and achievement of organization’s goals and objectives. This power distribution can be done through cluster or stratified sampling. This means that the manager will divide the organization into different departments and have supervisors or line managers control it. This is common in banks which have decentralized the power of the chief executive officer to branch managers who are in charge of the branches of that main bank. The sampling comes in handy therefore in this situation (Kerzner 2009).
In management, there is information passing and communication. This cannot be posted on every notice board in the organization and therefore random sampling is used to pass some of those messages and especially those that are not really urgent. This saves on the cost of the stationeries and it keeps employees on their toes to be looking on the noticeboards for messages. This is used in organizations that are large and passing message personally to each and every employee will be costly and time consuming like in factories (Zikmund and Babin 2006).
Caruth, D. et al. (2009). Staffing the Contemporary Organization. California: ABC-CLIO.
Danford, A. (2009). Japanese management techniques and British workers. New Jersey: Routledge.
Evans, J. et al. (2007). Statistics, data analysis and decision modeling. New York: Pearson/ Prentice Hall.
Hillger, D. (2006). On-farm sampling of weed management systems in tomato production. London: ProQuest.
Hond, F. et al. (2007). Managing corporate social responsibility in action: talking, doing and measuring. New York: Ashgate Publishing Ltd.
Kerzner, H. (2009). Project Management: A Systems Approach to Planning, Scheduling and Controlling. New Jersey: John Wiley & Sons.
Weinstein, A. (2006). Handbook of market segmentation: strategic targeting for business and technology firms. New Jersey: Routledge.
Zikmund, W. and Babin, B. (2006). Exploring marketing research. New York: Cengage Learning. Read More
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