Facebook Growth, Challenges and Milestones - Essay Example

Facebook Growth, Challenges and Milestones Face book is a global social network operated by face book. Inc. Founded by Mark Zuckerberg with other Harvard university roommates, the company has speedily developed and signed in more than 200 million users. Within eight months, Facebook signed in more than one million users to reach 200 million users on March 28, 2009. More users are signed each day. Despite of the great achievement, the company is facing stiff challenges such as competition by the micro blogging service “Twitter”, managing the needs and expectations of young, tech savvy adopters who need more open social interactions, maintaining the old users who require limited and selective social realms and the radical changes on the user’s home pages. Abstract The face book quest to become the leading social interaction website and an essential business and personal networking tool for all who are connected is being hampered by massive challenges such as competition from rival firms, privacy issues, lawsuits as well as need to provide better interaction services while still maintaining its credibility. This paper discusses the contradicting opinions aired by the users and members against those of the face book management and executive arm. The main emphasis of the paper are the recent radical changes in face book home page that has drawn contradicting views from its 200 million users. After a detailed review of the article the reader generates conclusive decisions that can be adopted by the company. Rhetorical analysis The main purpose of the article is to expose the many challenges faced by Facebook in spite of there success. The author stipulates that, even though Facebook registrations have grown massively, there is no time for celebration due to the challenges faced by the firm and the milestone achievement expected by the executive arm of the corporation. The author illustrates how the recent changes in Face book home pages have seriously devastated customers especially those who prefer limiting their friends and privacy. By collecting materials and information from the company’s executives and the general public as well as reviewing published work concerning the new WebPages, the author seeks to enlighten the general public about the shortfalls of Face book as well as exposing the management inconsiderate view to customer’s complaints. To analyze the current quagmire facing the company, the author relies on speeches made by the management, photos, messages from Facebook company to show its importance as a socializing ecosystem site as well as critic its current unconcern and inconsiderate nature towards it customers who aren’t comfortable with new interaction methods. The author also evaluates speeches, articles and messages written and posted by the members with a view of gaining imperative information about the problem. The author also provides statistical evidence to prove that the company expansion theorem without considering the needs and complains of the people is un-justified and un-achievable. According to the writer’s perspectives, there are two main views expressed by the author. The executive’s views, who feel that they have the dream of the company at hand and will do anything to propel the company forward and the Facebook users who feel that they have a right to democracy and they can propose what they like. On the management side, their main aim is to promote more socialism on the Webpage’s and enhance interactions. According to the executives, strategizing to get more customers, attracting the young tech-savvy members, enhancing interaction and socialization, enforcing rules and regulation, allowing web pages to update immediately without refreshing the page, getting more clients, promoting advertisement on their site to earn more profits are their main aim. As Zuckerberg states, it is possible for a prime minister to get in touch with school teachers. This is right in some way as the company has to look for ways and means of making extra money and promoting their site. However, it is important that Facebook recognizes the need for maintaining old clients and recognize that different people have differing techniques of socialism. It is important that the company recognizes that it has to satisfy the utility needs for all its clients irrespective of the race, age, sex and other differences. Sustained growth by the company can only be archived by listening to the member’s voice and formulating workable solutions to that end. On the customer’s side, privacy and changes in rules and regulation are the main cause of dissatisfaction. Some of the Facebook customers especially the aged like Ms, Rabban seems totally unpleased by the radical changes in the web pages and the enormous cyber activity taking place on their page. The issues seem to have affected many members of the company especially due to the formation of “millions against face book’s new layout and terms of service”. The customers are also aggravated by the radical changes in terms and conditions as well as the advertising companies. It is important that the executives listen and act appropriately to the member’s demands and suggestions. It is ironical that the company has sought to ignore the needs and wants of the members yet it is seeking their support. Facebook should listen and act on the views of their customers. In essence every company has a quality control and customer relation department to listen and act on the voice of the customer. Facebook should also emulate other companies and listen to their customers/members, after all they should serve the community and not dictate or force people accept compromising services. For the company to archive their dreams and objectives, they have to work in conjunction with the people. Competitors like twitter have gained competitive advantage over Facebook by enhancing privacy. It is ordinary wisdom that Facebook executives foresee the impending danger of a rival website designed to curtail the shortcoming of Facebook and attract its members by gaining competitive edge over it. For the rules and regulations, the company should enforce stiff rules to avoid lawsuits. The rules should be circumspectly formulated to cater for the rights of the company and the customers. Conclusion In conclusion the face book company faces stiff challenge in trying to attract more customers and also improving its customer’s base while still maintaining credibility among its existing members. The company should listen to the voice of the customer and act to the best interest of the company and its members. Being a company well versed with technological ability, its is possible for the company to develop two main sites; one catering for the needs of the old and enhancing privacy while the other can allow greater activity and interaction. Members can then be allowed to choose. It is like choosing the language to use in a web program. The rules, terms and conditions should be formulated to suit and satisfy both the company and the client. The company, in its quest to archive their dream should not neglect the needs of its members who contributed greatly to its success. The long run success and sustainability can only result by the company listening to the voice of its members. References Burton, G. Basic Questions for Rhetorical Analysis. Brigham Young University. 15 October 2009. < http://rhetoric.byu.edu/Pedagogy/Rhetorical%20Analysis%20heuristic.htm > 2009. Brad Stone. Is Facebook growing up too fast? New York: The New York Times. 2009. Read More