Theories of Strategic Marketing
8 pages
(2251 words)
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This coursework "Theories of Strategic Marketing" focuses on some of the commonly used approaches to acquire a workable marketing strategy that includes blue ocean strategy, porters five force model, resource-based theory, cost leadership, and SWOT analysis among others.... A number of approaches are applicable in a bid to acquire a workable marketing strategy.... Some of the commonly used approaches include blue ocean strategy, porters five fore model, resource based theory, cost leadership, and SWOT analysis among others.
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