Strategy & Sensemaking HR - Essay Example

Therefore, a strategy is the business game plan for each firm, or organization. Business strategies are thus a selection of ideas and assets in meeting a business long term goals in the market. A business strategy exists in three phases; the first phase is creating the strategy, the second is implementing the strategy, and the last phase is evaluating the strategy to indentify how well a business has done in meeting its goals and objectives. According to Hambrick & Fredrickson (4), a strategy involves pieces of small elements that coherently integrate to form the whole.

Hambrick & Fredrickson further explain that a strategy is a central, externally oriented and integrated goal plan of how the business plans to achieve its overall objectives. This report aims at applying the meaning of strategy, in understanding how General Electric (GE) Company has been able to attain its competiveness and leadership in the market today. General electric mainly specializes in diversified financial and technological services. The company’s main products range from power generational services, aircraft engines, household appliances, water processing, medical imaging among other industrial products (Bloomberg, 2012).

Through strategic management and elaborate strategies in the HR, marketing, and production departments, the company has achieved setting benchmarks and leadership in the market, and is a major global competitor in several sectors as indicated above. GE has portrayed impressive strategies in its marketing department in the recent past. According to Comstock, Gualti & Liguori (2010), 10 years ago, GE had no remarkable marketing organization in its strategies. The company had developed a culture that its modern technologies were too good; the products could even market themselves with no elaborate strategy.

The company’s staffs in the marketing specification were