Segmentation Targeting and positioning of hotels Essay Samples and Topics Online

Sports and Society: Impact of Sport on Cultural Beliefs

7 pages (2451 words) , Download 1 , Coursework

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"Sports and Society: Impact of Sport on Cultural Beliefs" paper states that sporting activities can generate changes in society and enhance human condition; physically and mentally.... The important reality of sports and its impact on culture can be viewed in its relationship to gender identification....

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EBay Auctions as the Online Version of Traditional Auctions

7 pages (2200 words) , Download 2 , Case Study

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The study "eBay Auctions as the Online Version of Traditional Auctions" provides a thorough insight into the marketplace that lends online commerce platforms to buyers and sellers, providing individuals and businesses from around the world the opportunity to interact and trade online.... .... ... ...

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Internet Business and Electronic Commerce

8 pages (2443 words) , Download 2 , Literature review

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An author of the current review "Internet Business and Electronic Commerce" will identify the key features of a successful internet marketing campaign.... Furthermore, the document outlines the benefits of incorporating e-commerce principles into an existing business.... ... ... ... E-commerce is the new catchphrase of the online business movement....

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How to Increase Customer Equity

7 pages (1877 words) , Download 1 , Essay

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From the paper "How to Increase Customer Equity" it is clear that moreover, the newspapers have flooded in the market making people skim through giving little attention to advertisements posted there.... New technology comes in handy for marketers especially those who embrace it.... ... ... Customer relationship management is the use of technological tools that will help a company to enhance a good relationship between the company and the current and future customers....

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Design for Print and Screen Research

8 pages (2187 words) , Download 2 , Essay

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This essay "Design for Print and Screen Research" helps to understand the benefits of the new print technology, one must be also familiar with the customary printing technicalities and methodology, and how it is different from one another.... ... ... ... The printing industry has and always will be 'an industry in a state of change'....

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Rebranding After Shot

8 pages (2151 words) , Download 2 , Coursework

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The paper "Rebranding After Shot" discusses that the AfterShock drink is a commodity that is experiencing difficulties that concern the test of time.... The proposition is true since, by the time of the introduction of the drink into the market, it was making significant returns to the investors....

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Audi and Its Communication Strategy in the UK

9 pages (2453 words) , Download 3 , Essay

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The paper "Audi and Its Communication Strategy in the UK" outlines the company uses a wide range of communication strategies to enhance its brand image.... The main strategy of the company is to capitalize on the rich history and heritage of the company to build and sustain its brand image.... ... ...

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Strategic supply chain & logistics management

20 pages (5000 words) , Download 2 , Essay

Strategic supply chain & logistics management 302 School of Information Systems Curtin University of Technology Group Assignment Group Report Word Limit: 6000 words Due: 2012-05-18 at 16:59 Insert name here Table of contents Title Page No.... Contents Page ……………………………………………………....

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Biotechnology in healthcare

4 pages (1000 words) , Download 2 , Essay

(Assignment) Biotechnology in Healthcare Unethical drug marketing has adversely affected the UK's healthcare sector more than ever before.... When a pharmaceutical company introduces a new drug, it deploys different promotional tactics with intent to govern the market.... ... ... ... Generally, drug marketers focus on doctors as their target segment since doctors are responsible for prescribing medicines for their patients....

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Digital advertising: A new form of advertising

4 pages (1000 words) , Download 3 , Essay

Digital advertising is the need of a digital age.... All the digital media are employed for the purpose of digital marketing.... It is different as compared to traditional.... ... ... Internet and other digital media are employed all over the world due to which, digital advertising is gaining reputation day and day and many businesses have considered about digital marketing. ...

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The Use of Management Information Systems

3 pages (1032 words) , Download 2 , Research Paper

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The paper 'The Use of Management Information Systems' aims at comparing how two different organizations use management information systems to facilitate their managerial functions and decision-making processes.... The first organization is a private organization while the other is a public organization....

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The Global Business Environment

4 pages (1076 words) , Download 0 , Essay

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This paper ''The Global Business Environment'' tells that it is becoming highly competitive as several leading organizations are trying to capitalize on the potential business opportunities that have been developed due to globalization.... he essay will include the application of marketing semiotics....

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Research Plan for Shopping Habits in Sunderland

8 pages (2000 words) , Download 2 , Assignment

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The paper contains a research plan for shopping habits in Sunderland, a port city in the metropolitan borough.... Its present social and economic progression as with most post-industrial towns in the North of England, Sunderland carries on to face multi-generational long-standing unemployment.... ....

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Operation management

8 pages (2000 words) , Download 2 , Essay

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In most manufacturing systems, the Operations Manager is tasked with the duty of managing the process of converting required inputs into expected outputs; that is the key responsibility of any operations manager.... .... ... ... Operations management is key element in any organization.... Definition of Operations Management and the Responsibilities of an Operations ManagerThis process turns labor, capital, land, and management inputs into required outputs (goods and services)....

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The Issue of Customer Orientation and Its Manifestation

8 pages (2238 words) , Download 1 , Essay

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This paper 'The Issue of Customer Orientation and Its Manifestation" focuses on the fact that the subject of customer orientation has attracted the attention of the researcher in the recent past.... It has become a subject of interest not only to the business world but also to the scholarly world....

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Celebrity Endorsement and Its Impact on the UK Consumers

7 pages (2300 words) , Download 1 , Coursework

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From the paper "Celebrity Endorsement and Its Impact on the UK Consumers" it is clear that the potential effects of celebrity endorsement on the consumer choices could be identified and evaluated by studying carefully the hierarchy developed – effects should be categorized and put in an hierarchy....

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How the Field of Business Has Been Impacted by Social Networking

6 pages (1500 words) , Download 2 , Research Paper

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This paper is a literature review targeted at analyzing the following statement: The field of business has been innovatively and creatively impacted by social networking in the area of increasing the company's advertising exposure to generate more prospective customers.... ... ... ... The research focuses on the companies' selling their products and services by taking advantage of the development and innovation of marketing using the social networking approach....

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Effective Communication in Voluntary Arts Network

9 pages (2516 words) , Download 0 , Case Study

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The paper 'Effective Communication in Voluntary Arts Network' is a comprehensive example of a case study on culture.... Voluntary Arts Network is a development agency for voluntary arts in the U.... .... which promotes participation in voluntary arts and craft across the U.... .... and the Republic of Ireland....

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Evaluation of Use and Implementation of Digital Information System in XBOX Official Website

8 pages (2253 words) , Download 0 , Case Study

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If we say that old methods of different organizational processes are replaced by the digital information system then it may not be wrong.... Many of the old.... ... ... The paper 'Evaluation of Use and Implementation of Digital Information System in XBOX Official Website' is a well-turned example of an information technology case study....

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Brand Management: Paxil

6 pages (1500 words) , Download 2 , Case Study

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The study will attempt to address the question: What can Paxil Do?... The dangers that Paxil imposes must be countered with corporate social responsibility in order to find success and revitalize its brand reputation in key domestic and international markets.... ... ... ... This report identifies the causes of this negative marketing from a historical lens and also suggestions on how to revitalize the fading brand and restore its recent lost brand equity....

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Social Media Networking and Mobile Application

4 pages (1394 words) , Download 2 , Dissertation

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This paper ''Social Media Networking and Mobile Application'' tells us that L'Oréal wanted to increase the sales of their products through the salons, which will act as their distributors.... Keeping in mind this aim, they offered access to Buddy Media, the social marketing suite to more than 5000 salons....

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Disciplinary Issues of Human Resource Manager

6 pages (1520 words) , Download 0 , Case Study

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The paper "Disciplinary Issues of Human Resource Manager" presents that Crogder Company is a production company that specializes in the production of plastic products of many kinds.... The major aim of the company is to produce quality and durable plastic products of any kind at a fairly reduced price....

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Cunsumer adopting e-banking as a new technology innovation

5 pages (1250 words) , Download 2 , Essay

While banking and the idea of the operations of a bank have not changed much in the past hundred years, the impact of technology has affected the banking sector as much as it has affected other industries.... Coelho and Easingwood (2003) reports that this situation has placed banks.... ... ... in a position to maximise their reach and obtain as many clients as possible since the traditional barriers are more or less broken with e-Banking services where many of the demands of the clients can be handled in an automated fashion. ...

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Evaluation of frontline the merchants of cool

4 pages (1000 words) , Download 2 , Essay

Student's Full Name: Professor's Name: Frontline - “The Merchants of Cool” (An Evaluation Essay) 20 January 2013 (estimated word count = 1,401) Introduction The power of marketing can be viewed from different perspectives, either as a source of inspiration, influence, and guidance, or in more crude terms, as a form of “brainwashing” in which it tries to mold the minds of viewers, consumers or target market or audience....

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The Culture of Fashion: a New History of Fashionable Dress

4 pages (1000 words) , Download 2 , Assignment

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In the research paper 'The Culture of Fashion: a New History of Fashionable Dress' the author looks at the fashion as an international and highly globalized industry, with clothing now being designed in one country, produced in another, and sold globally.... ... ... ... According to the author, the clothing industry accounts for a very significant share of the globe's economic output....

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The Role of Culture in the Perception of Service Recovery

6 pages (1500 words) , Download 2 , Essay

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The essay "The Role of Culture in the Perception of Service Recovery" presents the impact of culture on customers' behaviour.... Since customer behaviour is largely shaped by cultural factors, international marketers always need to address and overcome cultural boundaries with the same effort.... ...

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The Effect of Indian Reforms

20 pages (5000 words) , Download 2 , Essay

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%), trade, hotels & restaurants (8.... The aim of this study is to analyze the three major reforms that were undertaken in India and during 1980-91 and to assess their impact during the last twenty years.... The study also attempts to provide econometric data in support of its objective that the Indian reforms have been widespread ....

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Sony PlayStation 3

13 pages (3250 words) , Download 2 , Case Study

Bahn, Kenneth D.... (1987).... 'How and When Do Brand Perceptions and Preferences First Form' A Cognitive Developmental Investigation'.... Journal of Consumer Research: An Interdisciplinary Quarterly, 13 (3), pages 382-93.... 17 ... ... estinger, L.... (1956).... When Prophecy Fails: A Social and Psychological Study of A Modern Group that Predicted the Destruction of the World, by Leon Festinger, Henry Riecken, and Stanley Schachter....

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Business & Management

13 pages (3511 words) , Download 2 , Report

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The study "Business & Management" examines the marketing strategies concerning the retail sector boom in developing economies, a retail store as a chain of management factors, 7P's parameter, a competition to Studio 25, enterprise leadership within a Studio 25.... .... ... ... Small enterprises are being thrown out of business by the entry of Multinational Chains and big corporate houses in the retail sector....

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Human Resource Information System Specification and Selection

12 pages (3000 words) , Download 3 , Research Paper

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Management Information Systems are systems which are designed to provide information which is needed for effective decision making by managers.... The paper "Human Resource Information System Specification and Selection" discusses the benefits of Management Information Systems used in human resources....

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The Use of Twitter: the Purposes of the Social Media and the Success of a Business

10 pages (2500 words) , Download 2 , Research Paper

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The paper describes Twitter as an immediate access line of communication for a business to promote its best moments.... Kelsey refers to Twitter as a 'microblog', a place where short concepts are given a wide audience.... The key to Twitter is the tweets.... ... ... ... The method of receiving tweets is through the stream, a posting of all the tweets that one follows so that the receiver has a flow of information through which interests, which include both commercial and personal pages....

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The Globalization Movement Is Still in a Growth Phase

10 pages (2849 words) , Download 2 , Essay

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The paper "The Globalization Movement Is Still in a Growth Phase" describes that there is uncertainty associated with many globalization applications since typically nations have been very protective of their own markets and fear that letting others in with hurt the local economies.... .... ... ... The promotion of products internationally is the marketing task that requires the greatest sensitivity as far as the use of specific language, imagery, and color selection....

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An Enquiry into Branding at Nike

16 pages (4460 words) , Download 2 , Essay

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The author of the paper "An Enquiry into Branding at Nike" will begin with the statement that branding is an important aspect of marketing (Ashworth and Kavaratzis, 2010).... It is a central theme in the development of the marketing plan which lies at the heart of corporate strategy (Kumar, 2009)....

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Effectiveness of Using Social Media to Engage Customers

26 pages (8051 words) , Download 2 , Literature review

The review "Effectiveness of Using Social Media to Engage Customers" focuses on the critical analysis and investigation of the effectiveness of using social media to engage customers.... The identification and understanding of market trends are critical challenges for marketers worldwide.... ... ...

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Consumer Decision: The Effect of Word-of-Mouth

10 pages (2500 words) , Download 3 , Research Paper

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Consumer Decision: The Effect of Word-of-Mouth.... ... The report has primarily been created to present a study on the significance of the word of mouth and its impact on the consumer decision.... The study has been conducted on the basis of secondary resources.... .... ... ... The report has primarily been created to present a study on the significance of the word of mouth and its impact on the consumer decision....

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Market Orientation: Pizza Hut

12 pages (3000 words) , Download 3 , Case Study

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The paper 'Market Orientation: Pizza Hut' looks at the market leadership at Pizza Hut.... Pizza Hut attempts to make itself flexible to the needs of customers, showing signs of market orientation through strategy.... The business must make decisions based on the external environment.... ... ... ... The author states that being market-oriented essentially means setting the objective of superior service delivery, ensuring that the organizational culture is adaptive to changes and willing to provide excellence, and then basing decision-making on the external consumer and competition in order to provide the most competitive or comparative value....

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Comparing the Effect of EDPA and FDPA on University Students Hots

7 pages (2172 words) , Download 1 , Article

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This paper ''Comparing the Effect of EDPA and FDPA on University Students' Hots'' has focused on the difference of the effects of EDPA and FDPA on the HOTS of university students.... It was concluded that the usage of EDPA over FDPA does not have any additional effect on students' HOTS.... ... ... ...

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The Analysis of Renova Company

4 pages (1000 words) , Download 2 , Research Paper

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From the paper "The Analysis of Renova Company" it is clear that Renova Company needs to sell the toilet papers and other products at affordable rates to attract many customers and to generate more sales.... Reducing the prices for the toilet papers will put the Company ahead of its competitors.... ....

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The Internal and External Environment of Allergan Botox

4 pages (1309 words) , Download 3 , Case Study

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The paper "The Internal and External Environment of Allergan Botox" states that the magazine advertisement campaign of Allergan has been successful in making it a brand name product recognized worldwide and also sought out in many cultures related to beauty treatments.... ... ... ... Botox is derived from the botulin poison and is used to paralyze the nerves and thus movement in certain parts of the face, particularly around the eyes, forehead, mouth, and nose, creating an appearance that is free of age-associated wrinkles....

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Pornography Degrades Women

4 pages (1169 words) , Download 2 , Essay

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The paper "Pornography Degrades Women" discusses that the function of pornography appears to be for sexual excitement; however, the chief purpose of producing it ultimately comes down to money.... Pornography is marketed to a specific segment of society—men young and old.... ... ... ... Marketing is defined as a job that involves encouraging people to buy a product or service....

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Lodox Statscanner X-Ray Unit

12 pages (3000 words) , Download 2 , Article

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This paper considers the Lodox Statscanner X-ray Unit, which is a radiotherapy imaging device.... The paper analyses the devices' use and applicability, technology used, benefits, marketing strategy used, marketing plan, analysis of the marketing plan, and appropriate growth strategy for the product....

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The iPhone 4S Life Cycle

12 pages (3259 words) , Download 2 , Case Study

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The paper "The iPhone 4S Life Cycle" highlights that market analysis ought to evaluate the marketing function and ought to show areas that should be improved.... iPhone 4S has a number of limitations, for instance, low battery life.... This will be addressed by increasing the life span of the battery....

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Employment Discrimination based on Religion

7 pages (1750 words) , Download 3 , Research Paper

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In present days, growing diverse workforce has created complexities or problems between employees and organizations.... Nowadays, workers increasingly demonstrate pictures of their religious idols or converse about their respective religions to the co-workers.... ... ... ... In present days, growing diverse workforce has created complexities or problems between employees and organizations....

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Feminism: A Personal Perspective

7 pages (2073 words) , Download 2 , Essay

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The rationale for this essay is to critically discuss the existing feminist studies.... The writer suggests that it is imperative for contemporary feminists to fight for the ideals and rights and at the same time maintain a pragmatic and commonsensical approach to the emerging issues and challenges....

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Degradation of Green Tea Catechins in Tea Drinks

4 pages (1000 words) , Download 2 , Assignment

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The aim of this research was to investigate the degradation of Green tea catechinssuch as epicatechin,epigallocatechin,epicatechin gallate and epigallocatechin gallate under various conditions .... ... ... Abstracts I.... Degradation of Green Tea Catechins in Tea Drinks (Chen, Zhu, Tsang and Huang 477-482) The aim of this research was to investigate the degradation of Green tea catechins (GTC) such as epicatechin (EC), epigallocatechin (EGC), epicatechin gallate (ECG) and epigallocatechin gallate (EGCG) under various conditions to which they are usually exposed to, during processing and production of canned and bottled tea drinks....

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Use of Ultrasound in Cell and Effects of Concentration, Power and Temperature in the Breaking Algae

8 pages (2386 words) , Download 0 , Research Proposal

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The paper 'Use of Ultrasound in Cell and Effects of Concentration, Power and Temperature in the Breaking Algae' is an affecting example of the biology research proposal.... The aim of this study is to establish the use of ultrasound in cells and the effects of concentration, power, and temperature in the breaking algae....

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Organ Transplantation/Replacement Technologies

8 pages (2178 words) , Download 0 , Report

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This report "Organ Transplantation/Replacement Technologies" discusses organ transplantation that reveals the advances made in medical science to eliminate the gloom and bring back the normal physiology of the individual by means of organ transplantation.... ... ... ... Although organ transplantation has certain intricacies such as non-availability of the organs when required under the situation of emergency, compatibility issue even if the organ is available, rejection of the organ, and consumption of anti-rejection drugs; still organ transplantation is gaining prevalence to improve the quality of life....

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The Life Cycle of Pharmaceuticals

7 pages (1923 words) , Download 2 , Essay

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This essay "The Life Cycle of Pharmaceuticals" focuses on pharmaceuticals that are transported from the manufacturing plant to a pharmacy, hospital, or store, where a customer purchases them.... The customer can be sure that they contain only the ingredients listed on the bottle.... ... ... ... Pharmaceuticals are a bulk shipments of a drug precursor arriving at a manufacturing plant....

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Fiscal Responses to the Global Financial Crisis in the UK

8 pages (2406 words) , Download 3 , Essay

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The paper "Fiscal Responses to the Global Financial Crisis in the UK" states that the fundamental principle of 'functional finance' is founded on the need for budget insufficiency to arise so that they can facilitate high levels of financial activity in the face of private sector discrepancies.... ....

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Biomass Energy in a Future Global Sustainable Energy System

7 pages (1990 words) , Download 2 , Research Paper

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This research paper "Biomass Energy in a Future Global Sustainable Energy System" discusses progress around the world that explores new paths, and also that will bring out solutions to the environmental hazards that human beings have to face in the present world.... ... ... ... Sustainable development and renewable energy use share an intimate connection....

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Essays on Segmentation Targeting and positioning of hotels