Segmentation Targeting and positioning of hotels Essay Samples and Topics Online

Graduate Labour Market

6 pages (1500 words) , Download 3 , Essay

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This paper will analyze the skills, knowledge, and attitudes that are needed for an individual who is focused on working in the field of marketing.... The paper will also analyze the value of the internship to the graduates seeking employment in the marketing sector.... ... ... ... The study leads to the conclusion that the competition experienced by local and international companies, has propelled the need to hire experienced and skilled manpower that will oversee the profitability of the companies....

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Market Analysis for a Costa Coffee British Company

7 pages (1750 words) , Download 4 , Assignment

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This paper does a market analysis of a major British Company, Costa Coffee and most specifically analyzes the marketing mix that the company adopted since 2009.... The author analyzes the advantages and disadvantages of implementing an integrated marketing mix.... .... ... ... I recommend that before implementing a marketing mix, it is advisable to conduct a market analysis to determine which marketing mix is effective for your company....

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Why Companies Should Green Their Supply Chain Management

11 pages (2750 words) , Download 3 , Research Paper

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Carbon footprint (2011) states “The CRC is targeting large non-energy intensive private and public sector organisations within the UK, whose combined electricity use through half hourly metering exceeds 6,000 MWh per year”.... Increasing cross-border transactions in supply chain is a phenomenon closely associated with the liberalization and globalization of economies....

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The Role of Australian Communications and Media Authority, Information Revolution

10 pages (2606 words) , Download 0 , Coursework

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The second step is doing research on the target market this is because it is important to understand the consumer behaviour of those that the company is targeting.... The paper 'The Role of Australian Communications and Media Authority, Information Revolution" is a perfect example of information technology coursework....

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Innovation as a Significant Directive at Corporations Globally

12 pages (3596 words) , Download 5 , Essay

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The paper "Innovation as a Significant Directive at Corporations Globally" suggests that companies are increasingly facing difficulties in the global business landscape that is highly unpredictable and diverse.... Western-based corporations can no longer stick to the old formula that maintained innovation....

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Microsoft Corporation's Organizational Structure

12 pages (3072 words) , Download 7 , Case Study

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In other words Microsoft must adopt a very long term strategy based on targeting not only employees but also re-orienting them to meet overall management challenges both in policy design and implementation.... This paper "Microsoft Corporation's Organizational Structure" discusses the strategic activities of the senior executives and provides an overview of the operational decisions implemented by the Microsoft Company....

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Strategy management

12 pages (3000 words) , Download 3 , Essay

Strategies are framed by a firm only after proper analysis of internal and external conditions.... An appropriate direction is achieved by a firm on the basis of strategy.... ... ... Strategic management deals with outlining business objectives, resource allocation in business operations and creation of policies or plans....

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Data Mining and Knowledge Discovery in Database

12 pages (3198 words) , Download 2 , Research Paper

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In business, the approach is applied in advertising, customer relationship management, manufacturing activities, investments, sports and entertainment, telecom, e-commerce, healthcare and targeting marketing.... This paper is about the data mining as the main factor in the process involving the inferring of algorithms that explore the data, develop the model and discover the previous patters that are unknown....

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Outlook for Marks & Spencer Company

10 pages (2743 words) , Download 3 , Essay

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M&S company is the number one provider of womenswear and lingerie in the UK, and now is targeting to grow its market share in menswear, kidswear, and home products, through its web-based online trade portal.... t also claims to be the number one provider of womenswear and lingerie in the UK, and now is targeting to grow their market share in menswear, kidswear and home products, through their web-based online trade portal....

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Saudi Aramco in Saudi Arabia - Embedding Business Continuity Management in Oil and Gas Industry

13 pages (3455 words) , Download 1 , Research Paper

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Several attacks have been reported in the past targeting the systems for petrochemical companies with the aim of jeopadizing their operations.... The paper 'Saudi Aramco in Saudi Arabia - Embedding Business Continuity Management in Oil and Gas Industry' is an excellent example of a management research paper....

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Corporate Code of Ethics and the Reinforcement of Management

11 pages (3194 words) , Download 0 , Essay

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Some of the responders also believed that the code was targeting a certain group of people.... The paper 'Corporate Code of Ethics and the Reinforcement of Management' is a helpful example of a management essay.... The corporate Code of Ethics is a code that is meant to help employees in determining the difference between right and wrong when undertaking their duties....

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Developing a Tourism Planning

15 pages (3999 words) , Download 2 , Assignment

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Planning must take place from informed grounds otherwise; the planning will not be targeting a solution or increment in the organizations performance.... The paper "Developing a Tourism Planning" discusses that planning is a highly dynamic process of exploring several options in an attempt to realize set goals and objectives with the least energy....

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Business Strategy for Promotion of Apple iPhone 6-6

13 pages (3878 words) , Download 0 , Report

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However the firm is able to retain its market share through targeting higher income group.... The paper 'Business Strategy for Promotion of Apple iPhone 6-6' is a fascinating example of a marketing report.... Apple Inc.... is a multinational technology company, founded in 1976.... The company was founded by Steve Jobs and has its headquarters located in California, United States....

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Bakery and JavaNet Business Plans Comparison

12 pages (3205 words) , Download 0 , Coursework

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The business is designed to market its competitive products especially targeting the middle and higher class within the local market, as well as visitors.... The paper "Bakery and JavaNet Business Plans Comparison" identifies each company's strongest and weak components, challenges and lessons learnt are also provided, demonstrated competencies and a final recommendation are also provided after analysis....

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Critical Analysis in the Real World - Myer Holdings, David Jones, Billabong

13 pages (3877 words) , Download 0 , Case Study

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In 2013, the company initiated an Energy Management Strategy targeting 10 percent reduction in the intensity of energy used by 2018.... The paper "Critical Analysis in the Real World - Myer Holdings, David Jones, Billabong" is a perfect example of a finance and accounting case study....

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Analysis of the Book Food Politics by Marion Nestle

14 pages (3892 words) , Download 1 , Case Study

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"Analysis of the Book Food Politics by Marion Nestle" paper examines the research that states that Americans can be hopeful about rule interventions' effectiveness in addressing fatness because little changes in the flow of calories can contain enormous impacts on persons.... ... ... ... Even an important person who ingests indecent quantifies of darling on an everyday basis, as I do, understands that convinced things can be too sweet....

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Operations management of the Virgin Atlantic airways

13 pages (3250 words) , Download 6 , Essay

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In this study, the challenges faced with regard to the operations management in Virgin Atlantic have been acknowledged and the practices through which the challenges can be conquered have also been discussed.... At the end the paper presents problem resolution.... ... ... ... The main purpose of this research study is to analyse the operations management of the Virgin Atlantic airways....

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BCI Australia Sales Management Analysis

11 pages (3033 words) , Download 2 , Book Report/Review

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The review "BCI Australia Sales Management Analysis" focuses on the critical analysis of the sales management performance of BCI Australia.... BCI started in the early 90s solely based in Asia.... About 4 years ago, they went into Australia and merged with Omniquant (OQ).... ... ... ... BCI bridges the information gap between, on the one hand, architects looking for products and technologies they can specify for their projects, and on the other hand, suppliers of construction products and services seeking to have their products specified and their services procured....

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Organizational Behaviour

11 pages (2750 words) , Download 3 , Case Study

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In this Case study will evaluate equity theory, expectancy theory, Maslow hierarchy of needs theory and Herzberg Two-Factor theory of motivation and in relation to the above theories, will explain how Belcher could improve employee motivation.... ... ... ... The position and the needs of employees in the modern organization have been described and analyzed by theorists worldwide using appropriate theoretical contexts....

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Examine the roots of the Russian Mafia and account for its influence in Russia today

14 pages (3500 words) , Download 2 , Essay

‘In his classis study, Primitive Rebels, Hobsbawn claims that Mafia are the “meeting places of all sorts of tendencies existing within their societies: the defence of the entire society against threats to its traditional way of life, the aspirations of the various classes.... ... ... hin it, the personal ambitions of individual…members....

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Interface of Camera in Mobile

14 pages (3934 words) , Download 3 , Essay

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The paper "Interface of Camera in Mobile " highlights that generally, the camera phone, like many complex systems, is the result of converging and enabling technologies.... There are dozens of relevant patents dating back as far as the 1960s that are relevant.... ... ... ... Presently, mobile communication terminals have been equipped with a high-speed data transmitting function as well as a voice communication function....

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Tourism Enterprise Context Analysis

12 pages (3000 words) , Download 1 , Case Study

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The author of the "Tourism Enterprise Context Analysis" paper analyzes the APT company whose main objective is to offer the supreme visitor experience.... It is a company owned by the family.... It is a privately owned company.... The company was started in 1920.... ... ... ... The tourism industry is full of services....

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FIFA World Cup Brazil 2014

12 pages (3343 words) , Download 1 , Case Study

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This case study "FIFA World Cup Brazil 2014" focuses on and analyzes the world's most widely viewed sporting event.... The FIFA World Cup is organized every four years.... There are a lot of reasons why Brazil has been chosen to be the host for both FIFA World Cup 2014.... .... ... ... 2014 FIFA World Cup can significantly contribute to faster tourism growth in Brazil....

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Independent Film Producers

10 pages (2683 words) , Download 2 , Report

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This report "Independent Film Producers" discusses three independent film producers: Woody Allen, Wes Anderson and Noah Baumbach.... Independent films are produced with considerably lesser film budgets compared to major studio films.... ... ... ... An independent film refers to film production that results in a feature film that is majorly or entirely produced outside the main film studio system....

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Role and Effectiveness of HRM Policies and Practices

12 pages (3546 words) , Download 0 , Assignment

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Human Resource Management basically includes staffing, performance management, human resource planning, training and development and.... ... ... The paper "Role and Effectiveness of HRM Policies and Practices" is a wonderful example of an assignment on human resources.... The governments of different nations work greatly on the effectiveness of international human resource management policies....

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The Information Collection System and Communication of the US

12 pages (3344 words) , Download 2 , Essay

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The paper "The Information Collection System and Communication of the US" states that for the sake of businesses and commercial revenue in America owing to the spread of the Internet, it may be suggested and inferred that regulation of the Internet is not required or desirable.... .... ... ... The web-based businesses would refrain from paying the network owners while the consumers would need to bear the cost....

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Improving Quality Service in Nursing

10 pages (2851 words) , Download 0 , Term Paper

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The paper 'Improving Quality Service in Nursing' is a thoughtful example of a nursing term paper.... This paper focuses on improving the quality of services that the nurses display in a London-based general hospital.... ... ... ... The paper 'Improving Quality Service in Nursing' is a thoughtful example of a nursing term paper....

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Impact of Information Technology on Today's Society

10 pages (2853 words) , Download 1 , Report

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This report "Impact of Information Technology on Today's Society" discusses the impact of information technology on today's society.... It addresses four main areas where information technology exerts the greatest influence: business and market structure, private life, education, and the workplace....

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Gender Issues in Migration

9 pages (2643 words) , Download 2 , Assignment

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The paper "Gender Issues in Migration" states that the migration of people from place to place is characterized by various aspects.... People migrate for various reasons; some do it for fun; others do it because they are forced to do so as they seek greener pastures.... ... ... ... Forced migration is the movement from one point to another based on forceful circumstances such as wars, drought and famine....

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Best Practice of Human Resources Management in Taiwan

11 pages (3124 words) , Download 2 , Essay

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The paper "Best Practice of Human Resources Management in Taiwan" states that a perspective that must be considered is the range of business transitions that are breaking up national rewards systems.... This analysis highlights three overarching themes that characterize the debate in Taiwan.... ... ...

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Strategic Management of the Triple Bottom Line

12 pages (3473 words) , Download 2 , Essay

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This paper "Strategic Management of the Triple Bottom Line" aims at evaluating the concept of the Triple Bottom Line and discussing whether this tool is of importance to businesses.... It is a fact that business organizations have to remain competitive (Faux 2005, p.... 99).... .... ... ... Despite the fact that the concept of people's bottom-line might be attractive, there is always a challenge when it comes to making decisions on how far a business organization should go in terms of making their stakeholders comfortable....

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Environmental Impacts and How It Has Affected Engineering of Modern Buildings in the Region

12 pages (3320 words) , Download 2 , Term Paper

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The author of the "Environmental Impacts and How It Has Affected Engineering of Modern Buildings in the Region" paper focuses on these two environmental impacts of urban development i.... e environmental and engineering of modern buildings in this region.... .... ... ... Nowadays there are immense challenges facing the natural environment all across the globe....

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HRM Management within Small and Big Business

13 pages (4360 words) , Download 3 , Case Study

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This paper "HRM Management within Small and Big Business" discusses the importance of the human resource management that function in modern organizations has now gained prominence as firms take cognizance of the significance of employees as the major drivers in corporation's growth.... ... ... ... All organizations irrespective of their size must have an effective performance appraisal system that is 'specific and measurable' to achieve business or organizational goals....

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Global Performance and Cross-Culture Management at Home Depot

23 pages (7154 words) , Download 4 , Essay

The essay "Global Performance and Cross-Culture Management at Home Depot" focuses on the critical analysis of the major issues on the global performance and cross-culture management at Home Depot, an American retailer of construction and home improvement services and products.... ... ... ... Originated by Arthur Blank, Bernie Marcus, Pat Farrah, and Ken Langone in 1978, the company had the vision to open the one-stop-shopping home improvement superstore....

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Microelectronics and Two Major Infrastructures: Photolithography and Particle Beam Lithography

16 pages (4000 words) , Download 2 , Research Paper

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"Magnetic Nanoparticle-Peptide Conjugates for in Vitro and in Vivo targeting and Extraction of Cancer Cells".... As showed in the figure below, when applied effectively by precisely positioning individual iron atoms with an STM tip, it is possible to achieve optimum outcome of SPL for nanoscale. ...

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When and why does credibility become an issue in criminal cases

9 pages (2250 words) , Download 4 , Essay

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Credibility is an objective and subjective component which determines the believability of any source of information or witness.... The two aspects are categorized into trustworthiness and expertise with all having the objective and subjective components.... ... ... ... Credibility is an objective and subjective component which determines the believability of any source of information or witness....

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Literature review on the determinants of managers' perfomance

12 pages (3000 words) , Download 3 , Dissertation

Literature Review on the Determinants of Managers' Performance: Critique of Scholarly Journals and Articles Introduction The role of a leader and a manager is central to the success of every organization.... There are many studies that have been conducted to ascertain the position of leaders and mangers....

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The Concept of Status Shifting due to Cultural Influences

13 pages (3629 words) , Download 2 , Essay

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The paper "The Concept of Status Shifting due to Cultural Influences" discusses an aspect of the representation of the celebrity.... .... The more social exchange value that is created through the level attained within the hierarchy of celebrity, the more influence a celebrity will have on culture....

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Importance of Cross-Cultural Management

13 pages (3693 words) , Download 0 , Assignment

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With the growth in business complexity, numerous variables have evolved and transformed themselves into decisive factors in designing our lifestyles and environment and to name a few, globalisation, technological growth and economical stability can be mentioned.... The most.... ... ... The paper "Importance of Cross-Cultural Management" is an outstanding example of a management assignment....

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Why Customers Visit Restaurants

9 pages (2696 words) , Download 2 , Assignment

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The author of the following paper "Why Customers Visit Restaurants?... will begin with the statement that the success of the restaurant business, which falls under the realm of the service sector, depends on a host of factors including customer service.... ... ... ... The author of the paper argues in a well-organized manner that the demands of the present-day customers are very stringent....

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Hyperreality in the Media Matrix

14 pages (3643 words) , Download 0 , Essay

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The paper "Hyperreality in the Media Matrix" proves that contemporary society has mislaid its confidence in the metanarratives of the past.... the modern collective is organized around 'language games' that are used primarily to validate people's behavior.... ... ... ... Each avowal takes on the appearance of the movement of a knight or pawn within a complicated game of chess....

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Human Trafficking as One of the Main Predicaments in America

12 pages (3284 words) , Download 4 , Research Paper

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The paper "Human Trafficking as One of the Main Predicaments in America" tells that Human trafficking is regarded as an offense to the human population.... This act entails the process of searching, conveying, shifting, confining, or receiving an individual.... This happens in numerous ways.... ... ...

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The Financial Effects of Yield Management on the Airline Industry

12 pages (3317 words) , Download 2 , Research Paper

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The paper "The Financial Effects of Yield Management on the Airline Industry" tells that to have an effective yield management, a company must be able to predict its future financial status.... This is through focusing on its past financial status, as well as its present financial status.... ... ...

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Respond to the UK's 2009 Economic Recession

9 pages (2812 words) , Download 2 , Essay

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The paper "Respond to the UK's 2009 Economic Recession" outlines the external environment, identify the firm's competitive advantage, the changes that might need to be made, the process of change, and evaluates the possible outcome of the change program in an organization of your choice.... ... ... Today's business environment is increasingly becoming more turbulent, chaotic, and challenging than ever before, and to survive, it is vital that a firm can do something better than its competitors....

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Urban Policy Planing

14 pages (3500 words) , Download 2 , Term Paper

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This research is being carried out to provide a thorough understanding of how the implementation of the park would positively affect the communities especially children and how it can become an important source for generating capital at the local level.... ... ... ... The main aim of the paper revolves around the importance of parks and how the urban communities can enhance the beauty and significance of parks by strategizing a plan....

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Heritage Attraction

10 pages (2917 words) , Download 2 , Research Paper

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This research paper "Heritage Attraction" emphasizes the demand and supply of three tourist destinations that include FES (Morocco), Berlin (Germany) and Beijing (China).... These destinations have been selected due to their unique characteristics, cultural and historic destination contents.... ... ...

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Gender Discrimination in Workplace

7 pages (3424 words) , Download 1 , Report

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This report "Gender Discrimination in Workplace" presents discrimination that has been a major problem at home and even in governmental structures especially against women.... Awareness of discrimination based on gender differences especially women at work has been addressed worldwide.... ... ... ...

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The Culture of Tea from Japan, India, and China

10 pages (2924 words) , Download 0 , Essay

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This paper ''The Culture of Tea from Japan, India, and China'' tells that Tea and other things related to tea from China created some cultural attitudes, and behavior in societies in the western world.... The culture of tea diffused from Japan, India, and China into Europe and then the rest of the world....

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Financial Management of the Channel Tunnel

12 pages (3479 words) , Download 2 , Essay

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The essay "Financial Management of the Channel Tunnel" focuses on the critical analysis of the financial management of the Channel Tunnel or Eurotunnel which was the firm that was created to build and ultimately profit from the tunnel under the English Channel, linking England and France.... ... ...

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The Influence of Leadership Styles on Employee Performance

10 pages (2979 words) , Download 3 , Essay

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The paper "The Influence of Leadership Styles on Employee Performance" discusses that ethical approval from the university will be sought to approach companies for the survey.... The researcher will ensure that the privacy of employees is not breached and no disclosure to the third party will be made....

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Essays on Segmentation Targeting and positioning of hotels