Global Performance and Cross-Culture Management at Home Depot - Essay Example

The company started its operation with its first two stores in Atlanta, Georgia in 1979 and currently has more than 2200 stores throughout United States, Canada, Mexico, and China. By the end of 2015 (first quarter), the Home depot company will have 293 international operations that collectively represent 12.9% of the total store base of Home Depot. In Canada, the Company has around 182 stores in 10 provinces of Canada. Additionally, the local number of associates in Canada will reach around 28,000 by the same time. In Mexico, Home depot has around 111 stores while the number of associates in Canada exceeds 9,000. Both locations have retail facilities spread across from 60,000 to 150,000 sq feet (Corporate Homedepot, 2015a).
Home depot is among the leading player in the home improvement industry. Home Depot with 58 percent rake of annual revenue in the United States and going to expand in Mexico (Malkin, 2014). It earns more than 95 percent of its revenue; international sales represent 11 percent of the sales of Home Depot (Soni, 2015a). The operations are spread across 2200 stores throughout United States, Canada, Mexico, and China. The operations of the company include selling wider hodgepodge or mixture of home improvement products, building material, and garden and lawn products; Company offers several services to its customers. The operations of Home Depot target three sorts of customers. Professional customers, do-it-yourself customers, and do-it-for-me customers are the target customer around which the operations of the company revolve (Soni, 2015b). For quality and innovative products and services, the company sourcing is spread to India in addition to the above three markets (Corporate Homedepot, 2015b).
By 2019, the global industry of home improvement retail stores is expected to arrive at $ 2291.6 billion as a result of increased disposable income increasing real estate sales, renovation, and remodeling of houses, and an increase in middle-class residents, etc. (Lucintel, 2014).