Strategy management - Essay Example

These strategies are usually based on theoretical frameworks that guide a firm towards success or growth. There would be three different strategic frameworks utilized in this study for critical analysis such as Porter’s diamond model, Porter’s generic strategies and Yip’s drivers of internationalization. Michael Porter has been able to elaborate on three types of general strategies that are basically used by every other organization. There are two dimensions that define these three generic strategies like strategic strength and strategic scope.

Porter developed the diamond model in order to analyze reasons behind some firms becoming competitive in specific locations. On the other hand, Yip’s drivers of internationalization states that there are drivers such as cost drivers, market drivers, competitive drivers and government drivers which drives overall international strategy. In this study all the three strategic models will be applied on Samsung and Microsoft Nokia. Samsung is a South Korean company and it consists of affiliated subsidiaries and business.

The company had entered into electronics industry in 1960s. Nokia is an information technology and multinational communications firm of Finland. This firm is regarded as the biggest vendor in mobile phone market and has recently entered into strategic alliance with Microsoft so as to use for its smartphones an exclusive Windows platform. As per figure1, market drivers basically mean market forces. This driver encompasses similar needs of customers, transferable marketing strategy and global customers.

Customers possessing same needs or wants are usually offered same product. On the other hand, global customers shall differ in their demands which have to be addressed properly. Cost drivers consist of economies of scale, country specific differences and favorable logistic conditions. Economies of scale can be well justifiable in terms of research and