In this study, the challenges faced with regard to the operations management in Virgin Atlantic have been acknowledged and the practices through which the challenges can be conquered have also been discussed. At the end the paper presents problem resolution…
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The intention of this study is an operations management as a concept that emphasises on the management of the process concerned with production and distribution channels of organisations. Operations management often deal with the internal environment of the organisation. The process of the operations management is totally dependent upon the nature of the manufactured goods along with the organisational processes such as retail, manufacturing and wholesale. Operations management, if implied with efficiency, can reward the organisation with enhanced competency and profitability on the whole. Operations management is implemented in every industry to maintain proper co-ordination in the organisational system. Hence, it can be said that implication of operations management can be highly beneficial. Operations management has a wide concept and therefore is quite complex to be implemented. This requires an effective and comprehensive planning. Virgin Atlantic is an airway services provider. Richard Branson had established this company in the year 1984 with a single aircraft. Presently, Virgin Atlantic is one of the leading airlines service providers. Virgin Atlantic also serves with global satellite stores, telecom services and air buses. The mission statement of virgin Atlantic is “To grow a profitable airline, that people love to fly and where people love to work”. Their services are far better as compared to the other airline services. They offered highly trained staff. Hence, the aim of this paper is to analyze the operations management of the Virgin airline services. ...
Literature Review It is important to understand the concept of operations management. It is generally the business purpose which sets, coordinates, organises and manages the required resources that is needed by a company to produce services or goods. Operations management engages the management of all the factors such as personnel, technology, equipment, information along with the other existing resources. Thus, it is said to be the central function for every individual company (Scribd, n.d.). The practice of operations management is different depending on the category of the organisation. Organisations can be classified into two extensive categories and they are the service organisations and the manufacturing organisations. The nature and application of the operations management would differ according to the nature of the organisations. It needs to be noted that these two categories of organisations have two basic differences. The first one is that the manufacturing organisations are involved in producing goods that are physical and also tangible in nature and has storing facility whereas service organisations are involved in the creation of products that are intangible in nature and does not have the facility of storage which means that production cannot be initiated before time. The second point of distinction is that in case of manufacturing organisations there is hardly any direct contact between the operations and the customers. The only way of developing contact with customer is through retailers and also through distributors. However, in service oriented organisations, it is the customer around whom the service is centred and thus direct interaction between the customer and the operation is immensely important (Scribd, n.d.). According to Johnston
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