We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Operations management of the Virgin Atlantic airways - Essay Example

Comments (0) Cite this document
Summary
In this study, the challenges faced with regard to the operations management in Virgin Atlantic have been acknowledged and the practices through which the challenges can be conquered have also been discussed. At the end the paper presents problem resolution…
Download full paperFile format: .doc, available for editing
Polish This Essay97.2% of users find it useful
Operations management of the Virgin Atlantic airways
Read TextPreview

Extract of sample
"Operations management of the Virgin Atlantic airways"

Download file to see previous pages The intention of this study is an operations management as a concept that emphasises on the management of the process concerned with production and distribution channels of organisations. Operations management often deal with the internal environment of the organisation. The process of the operations management is totally dependent upon the nature of the manufactured goods along with the organisational processes such as retail, manufacturing and wholesale. Operations management, if implied with efficiency, can reward the organisation with enhanced competency and profitability on the whole. Operations management is implemented in every industry to maintain proper co-ordination in the organisational system. Hence, it can be said that implication of operations management can be highly beneficial. Operations management has a wide concept and therefore is quite complex to be implemented. This requires an effective and comprehensive planning. Virgin Atlantic is an airway services provider. Richard Branson had established this company in the year 1984 with a single aircraft. Presently, Virgin Atlantic is one of the leading airlines service providers. Virgin Atlantic also serves with global satellite stores, telecom services and air buses. The mission statement of virgin Atlantic is “To grow a profitable airline, that people love to fly and where people love to work”. Their services are far better as compared to the other airline services. They offered highly trained staff. Hence, the aim of this paper is to analyze the operations management of the Virgin airline services. ...
Literature Review It is important to understand the concept of operations management. It is generally the business purpose which sets, coordinates, organises and manages the required resources that is needed by a company to produce services or goods. Operations management engages the management of all the factors such as personnel, technology, equipment, information along with the other existing resources. Thus, it is said to be the central function for every individual company (Scribd, n.d.). The practice of operations management is different depending on the category of the organisation. Organisations can be classified into two extensive categories and they are the service organisations and the manufacturing organisations. The nature and application of the operations management would differ according to the nature of the organisations. It needs to be noted that these two categories of organisations have two basic differences. The first one is that the manufacturing organisations are involved in producing goods that are physical and also tangible in nature and has storing facility whereas service organisations are involved in the creation of products that are intangible in nature and does not have the facility of storage which means that production cannot be initiated before time. The second point of distinction is that in case of manufacturing organisations there is hardly any direct contact between the operations and the customers. The only way of developing contact with customer is through retailers and also through distributors. However, in service oriented organisations, it is the customer around whom the service is centred and thus direct interaction between the customer and the operation is immensely important (Scribd, n.d.). According to Johnston ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Operations management of the Virgin Atlantic airways Essay”, n.d.)
Retrieved de https://studentshare.org/management/1391167-operations-management-of-the-virgin-atlantic-airways
(Operations Management of the Virgin Atlantic Airways Essay)
https://studentshare.org/management/1391167-operations-management-of-the-virgin-atlantic-airways.
“Operations Management of the Virgin Atlantic Airways Essay”, n.d. https://studentshare.org/management/1391167-operations-management-of-the-virgin-atlantic-airways.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Integrated Marketing Communications Plan for Virgin Atlantic
Virgin Atlantic Airways Limited runs under the name of Virgin Atlantic. It is a British based airline which is currently owned by the Virgin Group and the Singapore Airlines.
12 Pages(3000 words)Essay
Information and Communication Technologies in Virgin Atlantic
This report critically examines and evaluates online ticket booking, with a comprehensive discussion of the advantages and disadvantages of the process and offering proposals on how to improve the efficiency of the process and the effectiveness of the entire operation.
10 Pages(2500 words)Essay
Business-Virgin Atlantic
Currently, Virgin Atlantic is the second largest long haul airline in the UK. However, things have not always been rosy for the business which was started on 1984; they were faced with absolute competition by British Airways. At the time of Virgin’s Atlantic inception, British Airways was looked upon as the airline of choice for most England and European flyers.
6 Pages(1500 words)Essay
Corporate Strategy Analysis: Virgin Group
Sir Richard Branson founded the group back in 1970 operating as a small company that dealt in keeping the records of Mail-Orders. Through his innovation and creativity the company has witnesses a massive growth in the entrepreneurial arenas. Virgin Group has ventured in a variety of businesses in various sectors such as holidays, health and wellness, mobile telephony, music, and leisure.
14 Pages(3500 words)Essay
Marking Plan for Virgin Group Ltd
In order to align the activities with strategies, it is essential that the organization plans for its short and long term goals in a sophisticated manner. This paper will formulate a marketing plan for the Virgin Group Ltd. It undertakes to conduct the audit of the micro and macro environment of the company.
12 Pages(3000 words)Essay
Virgin Atlantic: Executive (Management) Briefing
This executive briefing recommends the institution of an internal mentoring program with Virgin Atlantic. Within this context of understanding, the briefing further functions as a means of outlining the meaning and purpose of this mentoring program. In establishing the need for an internal mentoring program, adequate reference to theory is made, as well as considerable deliberation on the overriding value of the program for stakeholder interests.
3 Pages(750 words)Essay
Virgin Atlantic A Premium Brand
The research delves on critical evaluation of the competitive strategy of Virgin Atlantic Airlines. Implementation of strategic marketing plans successfully increased Virgin Atlantic Airlines passenger ticket sales. 1. Competitive strategy of Virgin Atlantic Airlines.
8 Pages(2000 words)Essay
Service Operations Management for Aviation
In the current time though, the firm has expanded its region of operation and now operates in all the six habited continents, under slightly different brand names. The airline operates between Londoner and connects to Africa, south and North America, Asia, meddle east and Australia.
10 Pages(2500 words)Essay
Strategy: Formulate a new strategy plan for Virgin Atlantic Airline
There are a number of theories on strategic planning but this discussion briefly explores two theories of change: An organizational theory of change and a program theory of change. The program theory of change incorporates reasons why an organization avails its services in the manner it does to its customers.
7 Pages(1750 words)Essay
British Airways and Virgin Atlantic
Airline corporations are dynamically evolving entities operating within a dynamically evolving environment. The dominant economic features of the industry include acquisitions and consolidations strategy. Airline industry is highly influenced by the political and legislative conditions of countries, including the European Union.
6 Pages(1500 words)Essay
Let us find you another Essay on topic Operations management of the Virgin Atlantic airways for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us