Segmentation Targeting and positioning of hotels Essay Samples and Topics Online

The Benefits of E-Communications in Integrated Marketing Communications

11 pages (2974 words) , Download 3 , Essay

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Moller says that ‘marketing mix involves solving of market segmentation problem, being able to carry out market positioning analysis, and finally being able to differentiate the mix from the competitors' offer using the target customers' preferences' (Moller, 2006, p442).... The differentiating elements within the brand must be exploited to gain competitive edge over their rivals and create unique positioning in the target customer base. ... Market segmentation of the market to differentiate elements is vital in the highly competitive business environment....

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Marketing Plan Starbucks Coffee

16 pages (4000 words) , Download 4 , Essay

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The present study would focus upon the marketing plan of an organization for an international expansion strategy.... The organization selected for the purpose is Starbucks Coffee and the nation selected for expansion is India.... .... ... ... The choice of both the nation as well as the organization assumes significance considering the fact that Starbuck's is one of the largest chains of coffee shops around the world....

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Foreign Market Service Strategies Based on the Premier Inn Hotel in Mauritius

10 pages (2500 words) , Download 2 , Case Study

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This study explores the foreign market service strategies at the Premier Inn hotel.... The hotel can consider exporting as an entry model if it wants to avoid financial risk or it considers licensing a form of contractual agreement if it wishes to reduce political risk.... ... ... ... There is the strategy of wholly-owned subsidiaries a form of foreign direct investment that includes acquisitions and the Greenfield investment....

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Organizations Services From a Customers Point of View

6 pages (1831 words) , Download 2 , Coursework

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Technology is started to play an important part in the customer service where touch-sensitive pads are installed in the lobbies of hotels allowing instant access to rooms.... Technology is started to play an important part of the customer service where touch sensitive pads are installed in the lobbies of hotels allowing instant access to rooms.... Travel agents play an important part nominating hotels. ... ccolades are distributed depending on the feedback received from hotels that is consistent with the governments strategy for the location such as that received by Jumeirah Hotel Dubai....

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The Strategic Role of Marketing

13 pages (3893 words) , Download 2 , Essay

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) Marketing Mix, Positioning and Segmentation: In the recent times, the companies focus much more on the options like marketing mix, positioning of the product in the markets, segmentation and all of these add up to the marketing efforts of the company.... This paper ''The Strategic Role of Marketing'' tells us that over the years there have been several changes in almost every field....

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Amazon Marketing Strategy

5 pages (1682 words) , Download 3 , Research Paper

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om appealing to mass markets without over-burdening the organization to develop specific segmentation strategies and targeting strategies.... segmentation of markets should occur psychographically, with various content online and television geared toward the different lifestyles and social characteristics of consumers....

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Human Skin Pigmentation As Adaptive Evolution

2 pages (500 words) , Download 2 , Term Paper

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The essay under consideration will discuss the adaptive possibility of human body to harmful UV radiation.... Anthropologists and scientists have asserted that the levels of vitamin D in the human body help in the evolution of the skin color, and hence the human skin pigmentation is a suitable example of adaptive evolution (Aranow 2011)....

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TerraCog global positioning systems:conflict and communication on project aerial

1 pages (250 words) , Download 6 , Essay

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ith the current improvements in the GPS systems, the demand for efficient and modifications of TerraCog's GPS systems design Terracog Global positioning Systems: Conflict and Communication on Project Aerial Task “TerraCog Global positioning Systems: Conflict and Communication on Project Aerial”BackgroundTerraCog is a corporation that specializes in processing quality Global positioning systems.... TerraCog Global positioning Systems: Conflict and Communication on Project Aerial....

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Operations Management of Leisure and Tourism Services

10 pages (2500 words) , Download 2 , Research Paper

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These are hotels that are found mostly along highways and they operate like motels.... The brand name's origin dates back in 1952 when the first of the hotels was established in Tennessee USA.... Holiday Inn is a brand name for the many franchises that operate globally and it is singly owned by Intercontinental hotels Group.... The name is given to franchises that seem to be able to maintain the standards of Holiday Inn original hotels therefore the managements are quite distinct from the brand name owners making a majority of them to be owned by individuals and small companies in various countries....

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Strategic Marketing

3 pages (750 words) , Download 3 , Essay

For marketers operating in a business-to-business environment, this means merging product use and industry sector segmentation with other facets that are associated with purchasing decisions.... Consumer marketers have to consider the use of demographic and geographic segmentation; along with psychographic segmentation such as attitudes, values, consumer lifestyles, and the motivation for product usage....

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The Importance of Derived Demand in B2B Marketing (Coca Cola)

10 pages (2500 words) , Download 2 , Essay

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Coca Cola's products not only target the teens and aged customer segment, but also are designed for targeting the children as well as family segment.... The objective of the paper is to analyze the derived demand aspects of Coca Cola along with the segmentation and marketing channel used by the company.... The report describes numerous business segmentation prospects for Coca Cola in the global market.... With its effective marketing and segmentation strategies, Coca Cola can strengthen its brand image in order to fortify the product demand....

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The Effects of the Current Global Recession on the Tourism Industry

30 pages (7500 words) , Download 4 , Dissertation

This report 'The Effects of the Current Global Recession on the Tourism Industry' presents a discussion about the impact of the current recession of 2008/2009 on the European tourism and hospitality industries and strategies for competition.... .... ... ... The author states that depressions result in a sharp decline in industrial production, widespread unemployment, a serious decline in construction activity and a reduction in international trade and capital movements....

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Entrepreneurial Marketing

16 pages (4680 words) , Download 0 , Assignment

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Due to absence of proper market segmentation strategy, First Option Software often wastes resources while targeting wrong customer segment (Parry, Jones, Rowley, Teahan, 2012).... arket segmentation 6 ... arket segmentation ... First Option Software does not follow proper market segmentation strategy rather they select target market on the basis of marketing activities of immediate competitors (Parry, Jones, Rowley, Teahan, 2012)....

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Current and Future Trends in UK Hospitality Industry

14 pages (4474 words) , Download 5 , Coursework

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The four star brand hotels have increased as cutting down in budgets have forced the traveller who is conscious about its travelling cost live in low cost hotels, this has increased competition in the United Kingdom hotel industry due to an increase in the supply of hotels. ... he hospitality industry does not merely comprises of hotels and resturants but there are varies range of services and organizations types included in this industry.... There are 12,600 hotels in the United Kingdom with 633,000 rooms total; further 20,000 rooms are expected to open in about 200 hotels in 2013 and 2014....

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Walt Disney - Strategic Management

5 pages (1488 words) , Download 3 , Term Paper

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Disney can opt for open hotels and can target people who will come mainly to visit their theme parks.... It would be better to open hotels near the Disney theme parks, so that the tourists, coming over there, can have easy accommodation at the Disney places.... The company can welcome the tourists to the hotels and allow them to take the view of the city with their cruise liners.... Disney can give an innovative touch to hotels and cruise liners....

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Tablets industry analysis research

16 pages (4000 words) , Download 3 , Essay

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roduct-positioning 17 ... In this paper, some of the areas that are given include product category, market segmentation, competitors, and product positioning.... The matrix below analyses three key brands in the tablet market in such ways as contrast to each other in terms of segment bases or positioning.... roduct-positioning ... ach of the three brands that have been elaborated in this paper seems to have its own line of advertisement, aimed at clearly distinguishing its positioning....

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The Travel Corporation - Strategic Capabilities, Strengths and Weakness, Value Chain, Competencies

8 pages (2396 words) , Download 1 , Case Study

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The corporation's management team has managed to develop a superior competitive edge in the European Tours market through strategic positioning of its brands as well as ensuring a distinct differentiation of such brands within its market share (Contiki 2011).... This has been critical in the company's ability to establish long-term brand strategies as well as positioning of such brands in different market segments (Contiki 2011).... This strategy enables the corporation to take advantage of emerging opportunities within the tourism sector by ensuring strategic positioning of its various brands in the both the existing and emerging markets....

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Glycolysis and Fermentation of Grape Juice

4 pages (1280 words) , Download 0 , Assignment

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This assignment "Glycolysis and Fermentation of Grape Juice" shows that the main objective of the experiment is to establish parameters of wine alcohol content and glucose level during the progress of fermentation.... Glycolysis happens prior to the fermentation of grape juice.... ... ... ... Further, to establish the amount of glucose present in grapes in order to harvest it for glycolysis and fermentation so as to process the wine....

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Marketing plan for Speedo in the U.K market

26 pages (6500 words) , Download 4 , Assignment

The paper holds on to the marketing plan of Speedo in the UK market particularly in two markets, Birmingham and Liverpool.... The marketing plan would take care of the marketing mix based on UK and how to make Speedo the top most company in UK and parts of UK.... .... ... ... The research would take into consideration factors such as micro and macro environmental factors which would help to know the internal and external driving forces....

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The Most Effective Form of Marketing

33 pages (8250 words) , Download 4 , Dissertation

This paper "The Most Effective Form of Marketing" focuses on the fact that marketers try to implement different forms of marketing in their efforts to connect with the customers.... Marketing strategy depends upon the product, the market, the target segment.... .... ... ... The effectiveness of marketing is ascertained based on how effectively a marketer is able to reach out and fulfil customer needs better than competing firms....

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Business Strategy of Harford Bicycle

11 pages (2750 words) , Download 2 , Case Study

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he concept is not about making comparable difference claims about Halford's internal brand reliance and partnerships, positioning Halford's is identifying its strengths and weaknesses that are most likely to be present in the local environment.... It is choice of quality positioning as a lifestyle leader for key markets with a supplementary identity as a premier sales organization.... This is competitive positioning and it is losing the company opportunities to remain faithful to its customer service focus and gain a new foothold in the mass market groups by appealing to these trends....

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Attracting and Servicing Customers in Hospitality Industry

3 pages (1000 words) , Download 2 , Article

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Hotels like the Cairo Marriot hotel and the Marriot Mumbai International Airport hotels are examples of hotels that are built purposely for catering to the needs of business travelers.... As a result, a lot of hotels offer services such as quality service such as good food and ambiance that allows a fan or sportsperson to make use of hotel amenities in the event of attending the sporting event (Pritchard, 2003, pp 64-65).... Most of these travelers prefer staying at mid-level hotels and some select prefer luxury hotels for their superior service....

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Key Aspects of Internet Marketing

8 pages (2154 words) , Download 1 , Research Proposal

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It involves the positioning of the media content along several stages in the customer engagement sequence including search engine marketing (SEM), search engine optimization (SEO), banner advertisement on particular websites, the use of E-newsletters, and Web 2.... It as constituent part of an overall integrated web-marketing stratagem whose ultimate aspiration is to enhance the website positioning or visibility to the main search engine sites (The Big-3) or Google, Yahoo!...

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Marketing: Product Differentiation

9 pages (2449 words) , Download 2 , Essay

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This was through market segmentation, and packaging their product in a differentiated way to other products.... This essay "Marketing: Product Differentiation" discusses differentiation of products that refers to the process via which products or services are distinguished from other offerings made by competitors....

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Mobile Product SLR-10

6 pages (1634 words) , Download 0 , Case Study

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egmentation, targeting and positioning ... The company will use positioning strategy of creating positive perception of the customers.... This positioning strategy will pass unique selling propositions to our customers.... he different segments for SLR-10 in the two markets are behavioral, psychographic, geographic and demographic segmentation....

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The Aggregation of Highly Talented People

6 pages (2057 words) , Download 3 , Essay

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eamwork was described equally important for the staff conducting routine business at hotels in Canada.... n excellent example to demonstrate the performance of effective teams comprising of the above characteristics is the success of Intercontinental hotels around the world.... In 2005, the Intercontinental hotels Group commended its Asia Pacific branches on performing well above expectations.... The CEO of the Intercontinental hotels Group pointed out that the Asia Pacific team has successfully worked together as a unified team to outstand in the competition and have built a respectable reputation on basis of their commitment, excellent skills, and collaborative work....

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The History of San Francisco

7 pages (2242 words) , Download 2 , Research Paper

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There are a number of hotels, which has around 20,000 hotel rooms.... From a critical point of view, it can also be argued that with the augmentation in its tourism industry, San Francisco has also witnessed infrastructural growth in its transportation systems along with its wide-ranging network of hotels and resorts, suitable to suffice the needs of almost every group of visitors.... he city has adequate facilities to host meetings and convection wherein several hotels provide for the luxurious places to host banquets, receptions and conferences....

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Coca-Cola Company - Advertising and Media in the Marketing Environment

8 pages (2081 words) , Download 0 , Report

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?Moreover, positioning enables customers to understand the uniqueness of specific products, in comparison to those offered by competitors.... Consequently, successful marketing strategy necessitates the segmentation of the marketplace into standardized segments, so as to reach the target segments effectively.... ccording to Oxford Fajar (2012), marketers can choose one of the four segmentation alternatives to boost their marketing capabilities....

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Marketing , advertising and sales promotion FINAL

2 pages (500 words) , Download 2 , Assignment

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dvertising refers to positioning a product or service.... dvertising refers to positioning a product or service against other competitors in the market in a bid to convey a specific message to promote the brand.... ) It promotes segmentation because mails are only sent to subscribed individuals only....

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A New Marketing Paradigm

12 pages (3000 words) , Download 4 , Essay

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It forces companies to renounce traditional mass segmentation and positioning (which relies on demographic profiles and average customers), and to adopt a more direct and data-driven approach in order to take advantage of market opportunities.... The gradual fragmentation of markets into smaller and smaller segments has completely changed marketing rules, calling for new approaches to segmentation.... The fact that companies are faced with the challenge of giving up mass segmentation and of developing personalized tools is an important opportunity according to Proctor and Kitchen (2002), making them more relevant for target groups and stimulating positive engagement....

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Direct Marketing in Sports Gear Incorporated

10 pages (2500 words) , Download 2 , Case Study

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Journal of targeting, Measurement & Analysis for Marketing.... segmentation allows Sports Gear Incorporated to divide up its market into customer groups or segments.... At its simplest, a consumer segmentation may be: ... n business markets, segmentation is often used to make selling more cost effective by prioritising the companies that require regular face-to-face salespeople and that can be served better by telesales and direct distribution....

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Internet Marketing Strategy Amazon

14 pages (3500 words) , Download 5 , Essay

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In order to analyze the Amazon internet marketing strategy, first will be present an evaluation of their online market: size and growth, online marketing segmentation, sales and e-service.... The Internet Marketing Strategy becomes an important topic of analysis.... The fast development of the internet made the companies rethinking the marketing strategy and sometimes the whole business and organizations....

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International Marketing Strategies of Tesco

12 pages (3606 words) , Download 0 , Report

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Customers with the high spending power are another concern while targeting the markets.... It incorporates the strategies used in setting prices, branding and segmentation.... It also incorporates the strategies used in setting prices, branding, segmentation and selecting locations for expansion in different countries.... This concept includes the concentration of market segmentation.... ARKET segmentation: ... It is based on census data including geodemographic segmentation....

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E-Business Strategies

4 pages (1264 words) , Download 0 , Case Study

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The implementation of new e-business strategies helped in enhancing the occupancy rates of hotels in New Orleans.... Cost-effective online distribution is what increases occupancy rates, improves the bottom line and gives hotels sustainable competitive advantage.... Developing a long-term eBusiness strategy is the main key to gaining competitive edge not only over your peers, but over many major brand hotels.... om, a leading Internet Distribution and Marketing consulting firm for the hospitality industry, and National Trust Historic hotels of America (HHA), www....

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Business and Operations of Marriott International

8 pages (2121 words) , Download 3 , Essay

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The organization manages and franchises an extensive portfolio of hotels, resorts and lodging facilities.... Marriott hotels & Resorts, JW Marriott hotels & Resorts, Renaissance hotels and Gaylord hotels are the successful and popular properties of Marriott International.... As these are luxurious hotels they provide several premium services to its guests including fine dining, signature service amenities, twice-daily housekeeping, 24-hour room service, business & fitness centers, concierge services and deluxe & suit level of comfort-personal services....

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Johnson and Johnson

8 pages (2000 words) , Download 3 , Term Paper

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ohnson and Johnson Table of Contents Table of Contents 2 Introduction 3 Company Background 4 Product Positioning 4 Impact of Advertisement on Product Positioning 6 Product Positioning Strategy of Johnson & Johnson 7 Impact of Advertising on Product positioning of Johnson & Johnson 8 Conclusion 12 Works Cited 13 Introduction Product positioning is a vital marketing tool for any organization to make the products superior compared to other competitors' products.... The purpose of the paper is to describe the advertising and its impact on positioning of Johnson & Johnson Company....

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Marketing Strategy for Sandals Resorts, Jamaica

8 pages (2261 words) , Download 1 , Case Study

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anks among the top 25 hotels in the Caribbean ... "Marketing Strategy for Sandals Resorts, Jamaica" paper focuses on the market strategy and communication of Sandals Resorts, located in the Caribbean Islands.... The Group has won the Best All-Inclusive Resort Operator award, as well as the Outstanding Achievement Award in 2012....

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The Contributions of Migrant Workers in the Hotel Industry in London

5 pages (1250 words) , Download 2 , Essay

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It has been seen that the hotels benefit from the rich cultural diversity of the labor force to deliver services to the clients (Janta et al.... Moreover, there are several reasons for migrants being an essential part of the London's hotels but the two basic ones that would be given more emphasis in this dissertation....

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The Role of Marketing Communication for Business

9 pages (2382 words) , Download 2 , Essay

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It is up to a cosmetic company to determine whom they are targeting and what need they are trying to meet.... Communication through positioning helps the consumer answer four major questions: what is this?... roduct positioning ... nother key element in marketing communication is positioning.... Thoroughness in positioning leads to thoroughness in marketing strategy for the company.... When good positioning is done the buyer find it easy to move from product knowledge to purchase....

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Performance and Financial Analysis for the Golden Star

17 pages (5355 words) , Download 0 , Case Study

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Business of hotels.... ??For our esteemed customers, the Golden Star Hotel services and hospitality are distinct and of good quality, unlike the services of other hotels because we integrate innovations and technology together with original knowledge on service provisions so as to meet the customer demand.... For example, since our hotel is a 2 star, we will pay what other hotels of the same category pay because it will improve their morale.... Annual Report: Hilton hotels Corporation....

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Company Analysis

8 pages (2139 words) , Download 0 , Essay

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The entire group of hotels has a complete sustainability program that requires the hotel to engage in responsible business that is committed to sustainability (Malyutin, 2015).... Most hotels are currently owned through partnership and private corporations.... Fairmont Chateau Lake Louise is owned by Fairmont Hotel and Resorts, a private company operating under the partnership of Raffles and Swiss hotels.... The chains are owned by Kingdom hotels....

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Cartel of 'Big Four' Tour Operators in UK

6 pages (1707 words) , Download 4 , Essay

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All the Big Four tour operators had some airline in its fold, owned resort properties or hotels, had ground handling agents and marketed their products under a different brand name as travel agents.... They had branded outlets, fleets of aircraft and ships, hotels, and back office operations to manage the whole package.... The basic strategy of both these operators remains the same – they are offering the facility to package their own holiday as they can book hotels and airline through the same website....

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Marketing Research and Plan for E-commerce Travel in Indonesia

4 pages (1293 words) , Download 3 , Research Proposal

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oreover, development of the tourism and travel industry has facilitated growth of organizations within its territory such as hotels and travel agencies such as MyGlobalTrip.... For example, making arrangements with related organizations such as hotels and airports may serve as an appropriate advertising strategy....

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Marketing practices

2 pages (500 words) , Download 3 , Essay

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Market segmentation is important for successful marketing.... Hence, a broad definition of marketing includes strategic marketing planning devised in consultation with other activities of the firm, within the government laws and stipulations, where promotional activities are decided after proper market segmentation....

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Intercontinental Hotels Group Plc Finance Performance

7 pages (1909 words) , Download 4 , Assignment

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The paper "Intercontinental hotels Group Plc Finance Performance" indicates that the company has successfully increased its revenue by $67 million compared to the previous year's sales.... Financial Analysis Comparison of latest year results with previous year results: The sales of Intercontinental hotels Group (IHG) PLC have increased from $1768 million to $1835 million.... hotels signed up for Green Engage have increased in number as compared to the previous year....

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Lowering Employee Turnover and Improving Customer Service at Green Park Hotel

10 pages (2500 words) , Download 2 , Case Study

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Employees seem to have lost morale and are in the wake of looking for other hotels or ventures that can best satisfy their needs.... This paper focuses on lowering employee turnover and improving customer service at Green Park hotel after intensive research.... The existing problem addressed, a research plan, and a schedule stipulated, and an overview of the qualifications and experience in solving the problem will be presented....

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Marketing: Marketing Fundamentals

22 pages (5500 words) , Download 3 , Assignment

The experience of segmentation in British Airways appears not difficult to apply due to the seeming simplicity of the business of an airline and, that is to provide the best quality service to customers.... segmentation must be very evident in case of the airline use patronage raft in terms of lifestyle....

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User generated content

11 pages (2750 words) , Download 3 , Dissertation

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After going through the different phases of research that we have been doing during the course of our research work assessing the impact of user generated content can have upon the development and prosperity of the hospitality industry and tourism sector of Dominican Republic.... ... ... We will primarily be dealing with the recommendations through the help, application and implementation of which these objectives can be achieved....

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Destination Branding: The Tropical North Queensland Region

9 pages (2483 words) , Download 0 , Term Paper

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DMOs should apply TQM to manage all levels of product creation which ranges from check in and check out services from airlines and hotels to the friendliness of the local people.... Some premium hotels in the Cairns region prefer collecting their clients from the airport in chauffeur driven cars and staffs are required to address clients by their names.... ungkun, C, Chen, C & Hsieh, T 2007, Correlation of Service Quality, Customer Satisfaction, Customer Loyalty and Life Style at Hot Springs hotels, Journal of International Management Studies August, 24 (3), 391–413...

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An Integrated Marketing Strategy for Xiaomi Brand

6 pages (1634 words) , Download 2 , Essay

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Apple, Samsung, and other smartphone players, on the contrary, heavily invest into their marketing and positioning campaigns in order to differentiate their brands from competitors (Loehnis, 2014).... he overall marketing strategy, including positioning strategy versus competitors ... iaomi is relatively new company, which has not yet developed a prominent positioning strategy in the industry.... Care about customer is a pillar of the company's positioning strategy....

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Essays on Segmentation Targeting and positioning of hotels