After going through the different phases of research that we have been doing during the course of our research work assessing the impact of user generated content can have upon the development and prosperity of the hospitality industry and tourism sector of Dominican Republic…
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After going through the different phases of research that we have been doing during the course of our research work assessing the impact of user generated content can have upon the development and prosperity of the hospitality industry and tourism sector of Dominican Republic, we have entered the conclusive phases of our discussion in which we will subsequently be dealing and highlighting ways through the application of which the tourism as well as the affiliated and symbiotically related hospitality segment and sector of the country can also undergo progress.We will primarily be dealing with the recommendations through the help, application and implementation of which these objectives can be achieved. In addition to this we will also incorporate the conclusive phase of our discussion in this very segment of our research. However before we move towards the proposed recommendations that we can possibly make regarding the tourism sector of Dominican Republic it is also very important and essential for us to once again have a thorough look to the different dynamics of this sector and at the same time also realize the necessity and need which is important for the development of this sector for this particular country. In this context it is first and foremost important to understand the multitude effects that the sector of tourism has played in maintaining the smoothness and consistency of the economic engine of the country. For the fulfillment of this purpose it is also important to understand such facts with the help of graphical representation which will concurrently provide us with an overview of the contemporary state of tourism in Dominican Republic and the ways in which it can progress in years to come. Graph 1 can be seen at the end of this document The graph that has been provided above shows the change in trends that have taken over more than a decade in different Caribbean countries. Even though different countries with their specific estimates have not been mentioned in the graph itself, however it is worth mentioning here that the revenue generated by the tourism sector of Dominican Republic constitutes over 20% of the total GDP of the country. With this percentage Dominican Republic occupies fourth position in the entire Caribbean region among other countries that have a large chunk of their GDP attributed and obtained by means of the tourism services that they are able to provide to visitors coming to these places. With the help of the graph and the overview that has been provided it is comprehensibly demonstrated that the tourism sector of Dominican Republic has pivotal importance as far as the conduction of development and progress projects in the country are concerned as it is one of the key sources through the help of which foreign direct investment can easily influx the country. However despite of the fact that the tourism sector can play an effective role in the economic development of the country the country still lags behind in terms of the revenue that it generates as compared to other countries such as Barbados, Bahamas and Dominica. (Harvey, 2006) It is important that the factors that contribute in the halting of the progress of this industry are also carefully assessed. In addition to this it is also important to mention that the tourism industry of Dominican Republic has a cumulative assortment of over $4 billion annually and along with this the sector has also proved to be the safest and most secure employment ground for the people of the country who are either directly or indirectly related to the industry. Some of the most fundamental problems that the country encounters in the progress of its tourism sector are the lack of proper infrastructure that it needs to integrate to actually provide quality and lavish lifestyle to people who come to this place. (Pariser, 1994) Even though with the passage of time many new hotels and resorts have been built keeping in mind
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(“User generated content Dissertation Example | Topics and Well Written Essays - 2750 words”, n.d.)
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(User Generated Content Dissertation Example | Topics and Well Written Essays - 2750 Words)
“User Generated Content Dissertation Example | Topics and Well Written Essays - 2750 Words”, n.d. https://studentshare.org/design-technology/1391169-user-generated-content.
If you post ideas, comments, questions, data, graphs, opinions, creations, customizations, ID or other information (such as information on bulletin boards, discussion forums) (hereinafter referred to as "User Generated Content"), on the site, or if you send to any company this user-generated content via the site, it will become the property of that organization.
This dissertation aims to examine closely how user-generated content and social media influences consumer behaviour in the age of ubiquitous computing. It presents important themes from the latest scholarly research and interviews with a group of consumers provide insights to build on understanding of the impact of social media and user-generated content on consumer behaviour.
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The popularity of the social media is evident but companies have no control over the content and the information flow through the social media platform. Brands are facing increasing pressure to engage customers and contribute to online media channels. However, given its interactive nature, social media also provides individuals with the power to damage brands in an instant.
In line with this, the common social media tools that emerged over the past few years include not only web logs or blogs but also podcasts, the really simple syndication (RSS) feeds, video-sharing options, and social networks like MySpace and Facebook. Before people were introduced to the use of social media tools, large-multinational companies were very much in control of the type of corporate image and messages they are sending out to their target audiences through the use of TV and print advertisements.
Scholars and researchers of consumer behaviour have determined a number of various kinds of consumers who are more expected to communicate information about a product or service, and who have a tendency as well to wield influence and pressure over other consumers.
The study highlighted the model of consumer decision journey and relates the model with hotel industry. The study uses the case study of Galaxy Casino Hotel where primary research has been conducted in the form of questionnaire. The study was based on both primary and secondary research.
The result and discussion of the study indicated that there are five social platforms actively used and popular among fashion consumers in Nigeria. These social media tools included: Facebook, Twitter, Youtube, Pininterest, and Instagram. According to the survey results, an average age of the respondents was in the range between 22-24 years old, with a prevailing number of females (82%).
The intention to carry out this study is to understand how SM sway the marketing communication of modern companies. The methodology adopted for this study encompasses appropriate and feasible data collection by soliciting the marketing executives of telecom companies about the strategy adopted regarding social media marketing (SMM).
The function of marketing has evolved from a one-way functional discipline to an interactive process. The effectiveness of marketing is determined by how marketers are able to reach out to the consumers. The advent of technology has redefined the way communication and interactions take place between marketers and consumers.
33 Pages(8250 words)Dissertation
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