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Essays on Segmentation Targeting and positioning of hotels
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88688
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on "Segmentation Targeting and positioning of hotels"
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Main Information about Narratives
8 pages
(2023 words)
, Download 2
, Essay
Free
The author of this paper states that some quarters say that narratives are an important part of the financial statements.... Some quarters also say that narratives are not a compulsory part of the financial statements.... This paper will finally help these quarters be more knowledgeable of narratives....
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The Influences of Innovation in Apples Company
7 pages
(1750 words)
, Download 3
, Case Study
Free
The paper "The Influences of Innovation in Apples Company" describes that planning and preparation are essential in an activity.... Its relevance is compounded in research as it needs a high level of planning and preparation.... In addition, the researcher should stick on to the scheduled activities....
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Internal and External Analyses of Lion-Nathan Ltd
9 pages
(2493 words)
, Download 1
, Case Study
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The paper "Internal and External Analyses of Lion-Nathan Ltd" states that being a major player in the alcoholic drinks industry, Lion-Nathan has specific resources which enabled it to build a strong competitive advantage which insulates it from threats and risks present in its environment.... ... ...
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Customer Relationship Management (CRM) in Companies
8 pages
(2000 words)
, Download 3
, Coursework
Free
This coursework describes "Customer Relationship Management (CRM) in Companies" outlines the relationship with costumers in the Virtuous Cycle, Dell, Starbucks, Insurance Company, Harley Davidson, and ASDA.... ... ... ... The companies are now using the concept of Customer Relationship Management (CRM) and have their systems integrated with CRM software....
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Porters Five Forces of Competition Model
6 pages
(1901 words)
, Download 1
, Case Study
Free
This case study "Porter's Five Forces of Competition Model" analyzes how Porter's Five Forces of Competition Model can be applied to Tesco and explains the nature of the competition facing Tesco.... It also discusses Tesco's strategy and its success.... ... ... ... In further considering marketing strategy within the competitive environment it is also necessary to apply Porter's five forces analysis....
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Expansion Through Franchising
10 pages
(2500 words)
, Download 5
, Case Study
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The writer of the paper "Expansion Through Franchising" discusses the reasons behind a company's option of choosing a franchise for the expansion such as the high cost of opening new stores and the need to expand rapidly to take the control over the territory.... ... ... ... Dick Mayer emphasizes on Strategic planning....
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Effect of Technological Advancements on Business
7 pages
(1823 words)
, Download 3
, Case Study
Free
The paper "Effect of Technological Advancements on Business" discusses that the world of e-commerce is evolving rapidly due to the technology advancements in the dotcom field.... Still a few important factors that are remaining which have a major impact on the e-commerce business.... ... ... ... The Body Shop web site is well defined and structured according to the product categories....
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Ineffective Communication on the Business at Elite Fashion House
10 pages
(2500 words)
, Download 2
, Case Study
Free
In the paper 'Ineffective Communication on the Business at Elite Fashion House,' the author has thoroughly examined the impacts of ineffective communication on the business at Elite Fashion House.... This report presents the facts and figures about the present situation and the recommendations.... ...
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Strategic Techniques of a Pernod Ricard Company
8 pages
(2314 words)
, Download 1
, Assignment
Free
The paper "Strategic Techniques of a Pernod Ricard Company" highlights that internal strategies of Pernod Ricard were its main strengths.... Also, Pernod Ricard's plan of acquiring absolute vodka could prove to be a great success as the brand is one of the leading proponent in the industry.... ... ...
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Main Aspects of International Trade
7 pages
(2029 words)
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, Coursework
Free
The author of this coursework "Main Aspects of International Trade" investigates 2 questions.... This paper outlines various reasons for the drop and the WTO functions.... on one hand and fair trade and its principles on the other hand.... .... ... ... It operates a system of trade rules.... (But it's not Superman, just in case anyone thought it could solve — or cause — all the world's problems!...
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IMAX: Larger than life
6 pages
(1500 words)
, Download 2
, Essay
Free
The reporter states that IMAX is a company that is engaged in the business of manufacturing IMAX cameras, projection systems and it is also managing the IMAX theatres.... The company was founded in the year 1968 and was later acquired by Gelfond and Wechsler in 1994 for $80 million.... ... ... ... The organizational culture of an organization is highly important in order to assess the type of the organization....
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Analysing Online Consumer Shopping Motivations for Luxury Products
8 pages
(2521 words)
, Download 3
, Essay
Free
This paper "Analysing Online Consumer Shopping Motivations for Luxury Products" discusses the methodology which has been adopted for addressing the research topic.... The research has been made related to the topic 'whether online shopping motivates the customers towards purchasing luxury products....
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Company Critical Analysis: the American Telephone and Telegraph Corporation
9 pages
(2517 words)
, Download 2
, Research Paper
Free
This research paper "Company Critical Analysis: the American Telephone and Telegraph Corporation" is about the world's oldest and original telecommunications company which launched itself just after the discovery of the telephone instrument by Graham Bell in 1875.... ... ... ... Launched from New Haven, Connecticut in 1878, AT&T, working under the aegis of the American Bell Company gradually spread its business into major towns of the country....
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Sustainable Market Fundamentals
8 pages
(2323 words)
, Download 2
, Essay
Free
This essay "Sustainable Market Fundamentals" presents Virginia Community Capital Inc that as a vibrant company.... Through the 3BL analysis done, profit, planet, and people, it registers a fair rating.... This means it can sustain itself well for some time.... ... ... ... Capital One, however, is deemed weak compared to Virgin Community Capital Inc....
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Clients Analysis of Muscular Dystrophy Western Australia
7 pages
(1859 words)
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, Case Study
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The case study "Clients Analysis of Muscular Dystrophy Western Australia " describes clients' brief of a company.... This paper outlines the company background, internal and external analysis of the organization, vision, mission, goals of the company.... ... ... ... The total amount of fundraised during 2011 was estimated to rise by $200 Million in comparison to the 2010 period....
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Importance for Organizations to Find Out the Needs and Wants of Its Customers
6 pages
(1920 words)
, Download 3
, Essay
Free
From the paper "Importance for Organizations to Find Out the Needs and Wants of Its Customers" it is clear that when it comes to choosing which method is more appropriate, qualitative research using focus groups as a tool of collecting data is more appropriate and it's widely applied in practice....
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NetFlix as a Well Established Brand
8 pages
(2209 words)
, Download 7
, Case Study
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The paper "NetFlix as a Well Established Brand" tells that NetFlix's business strategy is well aligned to the basic requirement in a movie rental business.... They have a wide selection of videos.... Another key element to the video rental business is the fast delivery ofDVD'sed DVDs.... ... ... ...
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Company Analysis: Starbucks Coffee
9 pages
(2511 words)
, Download 6
, Essay
Free
This essay "Company Analysis: Starbucks Coffee" presents Organization theory and behavior that is important as a guideline in the analysis of a company so that its strengths and market presence are measured to justify its success or failure.... ... ... ... Starbuck Coffee Company is a very successful company in the local and international beverage market and its presence in the market has been higher than its competitors for a long time....
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Impact of Media Advertising on Teenagers
8 pages
(2191 words)
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, Coursework
Free
The coursework " Impact of Media Advertising on Teenagers " analyzes sex in the media, alcohol, and clothing.... This paper outlines how it affects teenagers through advertisements and influences on teenagers' manner and behaviors on issues such as violence, eating disorders.... ... ... ... Nowadays there is lot of sex in media and teenagers expand lot of their time in front of TV and magazines, there are few people who knows that how teenagers react to such sexual imagery....
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Gender Representation in Advertising is Changing
8 pages
(2314 words)
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, Literature review
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This literature review "Gender Representation in Advertising is Changing" discusses the way in which the representation of gender is changing.... Using the male gender as the point of reference, the essay will also point to possible ways in which consumers are engaging with advertising imagery.... ...
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Has the Growth of the Internet Created More Risk in Terms of Criminal
8 pages
(2266 words)
, Download 2
, Essay
Free
The author of the paper "Has the Growth of the Internet Created More Risk in Terms of Criminal?... is of the view that there are some people that depend on the internet as a source of education where they seek to discover and broaden their knowledge on particular topics.... .... ... ... The internet is one of the contemporary aspects of the daily lives of individuals....
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Social Media Communication - Telstra
9 pages
(2393 words)
, Download 0
, Assignment
Free
The paper "Social Media Communication - Telstra " is an outstanding example of a media assignment.... Like any other form of social media, Facebook spreads information in a very rapid form across the globe.... In as much as the Facebook fraternity entitles every user to their accounts and holds every user accountable to every information, they post on their accounts....
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Business Plan: Indianapolis Food Truck
6 pages
(1825 words)
, Download 2
, Business Plan
Free
"Business Plan: Indianapolis Food Truck" paper contains a business plan the objective of which is to raise 60,000 United States dollars that will facilitate the development of a food truck while displaying the expected financial output for an approximately three-year period.... .... ... ... Financial projection reveals the state of the business....
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Globalization and Internationalization: The Uppsala Model
7 pages
(2121 words)
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, Essay
Free
This essay will explore the claim that the Uppsala model is poor in explaining the process of internalization, and where necessary, the model will be compared with other theories of internalization.... The writer will identify the strengths and weaknesses of the Uppsala model.... ... ... ... The term globalization and internalization have been in use for some time....
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Critical Overview of Brand Personality of Aaker
8 pages
(2400 words)
, Download 2
, Literature review
Free
The review "Critical Overview on Brand Personality of Aaker" focuses on the critical, and multifaceted analysis and overview of Aaker's brand personality.... A brand is a collection of images as well as perceptions that represent a product, corporation, or service.... ... ... ... While several people identify the brand by the logo of the company and audio jingle, a brand is denoted as one of the largest identification elements....
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Interviewing a HealthCare Administrator
9 pages
(2377 words)
, Download 3
, Research Paper
Free
The object of analysis for the purpose of this paper "Interviewing a HealthCare Administrator" is Dr.... Clishia Taylor as one of the famous health professionals in the medical field based in the institution of America Health Care Professionals (AHCP) Hospital in the United States.... .... ... ... America Health Care Professionals is part of the American Health Care Home Group Inc that was established in the year 1995 in Northern Virginia to offer medical services such as surgery, geriatrics, psychiatry, and health care education in the international market (American Health Care Professionals, 2013)....
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UK Luxury Fashion Online Retailer Net-A-Porter
9 pages
(2250 words)
, Download 3
, Coursework
Free
This paper declares that the fashion industry is not a saturated marketplace as it is ever changing.... Customers' preferences tend to shape and provide enthusiasm for trends in fashion industry.... Net-a-Porter is a luxury fashion online retailer that provides exclusive accessories and apparels to customers....
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The Opportunities and Limitations of Deploying an Open Source System
8 pages
(2235 words)
, Download 1
, Essay
Free
The paper "The Opportunities and Limitations of Deploying an Open Source System" states that in making deployment decisions; a comparison between Open Source System and Commercial Software should be done in terms of features performance and also support capabilities.... ... ... ... Open Source Systems assist in reducing organizational costs related to licensing and maintenance....
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Boston Matrix Tool with Product Life Cycle Management
7 pages
(1750 words)
, Download 2
, Assignment
Free
This paper 'Boston Matrix Tool with Product Life Cycle Management' seeks to discuss the strategic implication of Boston Matrix Model for the next ten years strategic market plan.... The paper will also recommend the strategies required for the successful commercialization.... ... ... ... The author states that strategic implication of Boston Matrix Model on the Abuja Energy surveillance for the next 10 year will lead to maintenance of the firm's competitive advantage that is related to its control over the oil, gas theft and spillage along pipelines....
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The Use of Social Corporate Responsibility at Nike Incorporated and Shell
8 pages
(2000 words)
, Download 2
, Case Study
Free
The purpose of the following study is to define and discuss the concept of corporate social responsibility.... Furthermore, the study investigates the use of corporate social responsibility at major corporate institutions in general, as well as at Nike Inc.... and Shell.... ... ... ... CSR refers to the events and occasions that an organization undertakes for the common benefit of the general society....
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Knowledge Collaboration in Online Communities
8 pages
(2313 words)
, Download 2
, Report
Free
This assignment "Knowledge Collaboration in Online Communities" presents social networks that play a big part in enhancing communication between knowledge worker teams that are distributed.... The networks enable them to connect despite the geographical distances that might hinder collaboration.... ...
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Journalism, Mass Media and Communication
8 pages
(2350 words)
, Download 1
, Essay
Free
The essay "Journalism, Mass Media and Communication" focuses on that journalism is a scope that entails carrying out an investigation followed by reporting of the findings.... Advancement in journalism and mass media is attributable to evolvement in branding.... Brand journalism is all about using journalism tools to develop stories about an organization....
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Identification of Problems and Justification for Target Corporation
9 pages
(2250 words)
, Download 4
, Case Study
Free
The essay "Identification of Problems and Justification for Target Corporation " describes that all is not lost for the company.... It has come to the realization and acknowledgement that the executions programs had discrepancies and flaws.... One of the encouraging elements is that the Canadian public still has expectations that need to be satisfied....
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Importance of Social Responsibility in the Chinese Banking Industry
8 pages
(2465 words)
, Download 2
, Research Proposal
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The paper "Importance of Social Responsibility in the Chinese Banking Industry" states that the research should be performed in an ethical manner and the fieldwork should be consistent with the interests of the community.... While collecting the data, the proper ethical approach should be kept in mind....
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The Switch to Digital Television
10 pages
(2593 words)
, Download 1
, Essay
Free
The paper "The Switch to Digital Television" discusses the development of digital media, the detailed ways in which the digital television has transformed the producer-audience relations in terms of audience participation in generating the content, the new cultures of the digital media industry.... ...
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E- business
6 pages
(1500 words)
, Download 3
, Research Paper
Most business activities were done face to face, and information stored in hard copy and also transferred by slow means of letters, by the post offices and telegrams, however with the emergence of the internet.... ... ... This paper is going to evaluate the use of internet technology in conducting E-business in various companies and organizations....
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Comparing and Contrasting Research Approaches and Methods
8 pages
(2402 words)
, Download 1
, Coursework
Free
The coursework "Comparing and Contrasting Research Approaches and Methods" will discuss how Historical methods compare with five other methodologies, that is; case studies, experimental research methods, qualitative research methods, action research, and questionnaire-based surveys.... .... ... ...
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The Effects of Fast Food Restaurants on Obesity and Children
7 pages
(2052 words)
, Download 1
, Coursework
Free
"The Effects of Fast Food Restaurants on Obesity and Children" paper explores the relationship between increases in the consumption of foods from fast-food restaurants to the rise in cases of obesity among children.... Fast food is a description given to food whose preparation is quick.... ... ... ...
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Technology and Organizational Structure Paper
5 pages
(1250 words)
, Download 3
, Assignment
Innovation and imitation are the two extremes; the companies balance their operations and culture between them.... The tussle between the two motivates companies to launch new products and become dominant market.... ... ... There are many factors that determine the organizational innovative orientation....
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Emirates Airlines Organizational Culture
10 pages
(2500 words)
, Download 4
, Assignment
Free
The paper 'Emirates Airlines Organizational Culture' seeks to evaluate an airline company that places great emphasis on hospitality and customer experience.... This drives the vision, mission, core values, values and policies of the whole organization that spans across the globe.... ... ... ... The author states that the company has built a strong brand name and corporate identity that has a strong foundation....
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Corporate Governance of J Sainsbury PLC
7 pages
(1750 words)
, Download 5
, Case Study
Free
The paper 'Corporate Governance of J Sainsbury PLC' seeks to evaluate J Sainsbury PLC, which was established in 1869 and currently has more than one thousand two hundred convenience stores and supermarkets in operations, while employing more than one hundred and sixty thousand employees.... ... ... ...
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Effects of Competitiveness on the UK Construction Industry
6 pages
(1885 words)
, Download 0
, Coursework
Free
"Effects of Competitiveness on the UK Construction Industry" paper addresses the effects of competitiveness in the UK construction industry by highlighting varied factors such as leadership, administrative advantages, and technology.... These enable the industry to compete in the aggressive market....
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Strategic Purpose and Industry Analysis in Tesco Company
7 pages
(1750 words)
, Download 6
, Essay
Free
The reporter states that the Supermarket industry of UK is dominated by few players.... This industry has around 63million customers in the UK and feeds more than 26 million households.... The supermarket of this country is worth of £174.... billion in 2014.... ... ... ... It is expected that the supermarket industry will have a value of £ 203 billion in 2019....
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Heineken Canada
7 pages
(1750 words)
, Download 2
, Research Paper
Free
The author of this paper "Heineken Canada" investigates the peculiarities of business led by Heineken in Canada.... It is stated that Heineken uses organizational support model through which it aims at selling its services and products to external markets.... ... ... ... The story of Heineken started more than 140 years ago....
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Organization Behaviour: the Birkman Method
8 pages
(2000 words)
, Download 2
, Case Study
Free
This paper focuses upon factors that can streamline operations in an organization run efficiently.... The presence of such factors is primarily based on how the different people who are engaged perceive and handle various issues.... The perception of an individual makes him strong and at the same weak in other areas....
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Commercial Success of the All-Embracing Retail Conglomerate
8 pages
(2000 words)
, Download 2
, Term Paper
Free
The paper presents Urban Outfitters Inc.... - a huge retail conglomerate (headquartered in Philadelphia, Pennsylvania, units in Europe and the USA).... Experts explain its success with consistent marketing strategies, successful selection of target markets and vivid advertising campaigns.... ... ...
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The World Toy Industry
6 pages
(2205 words)
, Download 1
, Case Study
Free
This case study "The World Toy Industry" helps to identify the key features of the toy industry and how different factors influence this industry.... The market position of Green Toys has been analyzed to have a clear idea about the situation of the industry.... .... ... ... There are various factors that influence the global toy industry....
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Tesco PLCs External and Internal Business Environment
6 pages
(1893 words)
, Download 2
, Coursework
Free
The paper "Tesco PLC's External and Internal Business Environment" identifies and discusses the effect of the external and internal business environment of Tesco.... Based on the evaluation of the two types of effects the present strategic position of Tesco is analyzed and discussed.... ... ... ... Tesco plc is one the leading brands in the grocery and supermarket sectors in the UK as well as in the world....
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Psychological Aspects of Tobacco Addiction
9 pages
(2506 words)
, Download 0
, Coursework
Free
The coursework "Psychological Aspects of Tobacco Addiction" describes the various issues surrounding tobacco use and tobacco addiction.... This paper outlines social learning theory, branding in the context of SLT, branding, and the youth.... .... ... ... Through this process, the nicotine within the tobacco is absorbed into the bloodstream through the lungs....
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How to Improve Employee Motivation and Increase Overall Company Productivity
5 pages
(2257 words)
, Download 2
, Essay
Free
This essay "How to Improve Employee Motivation and Increase Overall Company Productivity" discusses Both Pour Your Heart Into It (1998) and Who Moved My Cheese?... (1997) that are recommended reading for business people and entrepreneurs.... ... ... ... The policy that Schultz (1998) advocates for health insurance, for example, demonstrates a desire to reward employees, use employee skills wisely, and, most importantly, 'say 'thank you' for the loyalty that his company enjoys....
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