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"With reference to your own research, do you think that the ability of a business to act successfully in a socially responsible manner is mainly determined by the products it produces"
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The concept of CRS rose in the 1960’s after World War II (Carroll & Shabana 2010, p. 86). The primary cause of increased concern in the CSR concept is due to consumer concern social behavior of firms.
The concept of CSR has faced both favors and objection. The main objection of CSR is that the primary concern of a business is to improve the profit of its stakeholders. Social issues are the interest of the government and corporations ought not to be involved. Business is also thought not to be capable of handling social issues. According to Carroll & Shabana (2010, p. 87), business has acquired enough power and the social power should not be entrusted to it. Embracing CSR concept in businesses will reduce the national competitiveness both at local and global level.
On the other hand, CSR concept has been accredited as the source of business success in various ways. First, CSR determines business viability that consequently determines its future operations and success. CSR concept is also believed to offer a platform to enable business institutions to shun influence and regulation by the government. According to Carroll & Shabana (2010, p. 88), use of CSR will help business to anticipate and initiate social events. Such pro-action is less costly than reacting to than responding to social problems encountered.
The significant influence of a product to business performance lies in customer awareness. Products highly affect customer’s top of mind awareness that, consequently affect their loyalty. Top of mind awareness depends on customer’s perception of the ethical values of a firm’s product and services. In determining the relationship between product and business performance, this paper explains the corporate social organization and its outcome of different companies. However, business success in penetrating the market is mainly affected by its quality, price and convenience (Vogel
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