Nobody downloaded yet

The History and Social Responsibility Initiatives of Harley Davidson - Research Paper Example

Comments (0) Cite this document
Summary
This research is being carried out to evaluate and present the brief history of one of the most influential and highly successful motorcycle companies- Harley Davidson and detailed some of the most important ups and downs in the history of the company…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97% of users find it useful
The History and Social Responsibility Initiatives of Harley Davidson
Read TextPreview

Extract of sample "The History and Social Responsibility Initiatives of Harley Davidson"

Download file to see previous pages The paper tells that many of today’s large multinational brands were once established as a small upstart or lucrative business form, but their entrepreneurs transformed the same to Fortune 500 or world’s first class brand by continuously developing better business ideas, discovering further new business opportunities and seizing the same. The history of Harley-Davidson is similar to that of a fascinating tale as it involves the vision of two young engineers who started their own business. Its history goes back to 1903 when young entrepreneurs- William Harley and Arthur Davidson- discovered the business opportunity for basic transportation and developed a bicycle frame with French-designed single cylinder gasoline engine to provide a vehicle for the customers to meet the basic transportation need. Neither William Harley nor Arthur Davidson had any big dream of a manufacturing company, but they, in fact, we're thinking to produce an outboard motor for their own purpose to reach their favorite fishing spots easily. In 1903, they built the first production of Harley-Davidson with the help of a more powerful motor. William Harley began in the bicycle business and Arthur Davidson trained as a pattern maker with help of another draftsman, they worked together and brought the premier machine that was basically a bicycle frame fitted with a single-cylinder four-stroke machine. Harley-Davidson’s first machine production was complete by the summer of 1903. It was not a just loop-frame bike, but a more primitive vehicle with the quite smaller engine attached to the pedal bicycle frame. The second machine was more advanced than its first one, because, its loop-frame model was a natural trap for the unwary and careless people. Within three years after the first motor is produced, Harley Davidson Company became known in its way to prosperity as it increased production of motors to around 50 motorcycles. Until 1906, the company had only a backyard shed for production processes, but Harley and Davidson expanded the manufacturing plant to nearly 2400 square feet of plant space. Before 1910, the brand attained wider popularity for efficient construction, user-friendly motorcycle, durability and so on. As Holmstrom noted, after 1908, Harley Davidson began to veer from the facts for marketing purposes. Though there were two different machines in design and outlook, their identities turned to make them the single machine. The company grew to achieve several recognitions of excellence in business and marketing landscape. In 1942, Arthur Davidson recalled the growth of the company- Harley Davidson grew just like Topsy with luck, but it was not just that luck because management strategies and effective decision making helped the company stay stronger for years. Harley Davidson redesigned its engineering by changing the front frame down-tube to straight from its previous styles and designs. The 1911 single model was made with the increased capacity of using gasoline by enlarging the tank capacity to store around 2 gallons of gasoline. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“The History and Social Responsibility Initiatives of Harley Davidson Research Paper”, n.d.)
The History and Social Responsibility Initiatives of Harley Davidson Research Paper. Retrieved from https://studentshare.org/business/1452608-harley-davidson-co
(The History and Social Responsibility Initiatives of Harley Davidson Research Paper)
The History and Social Responsibility Initiatives of Harley Davidson Research Paper. https://studentshare.org/business/1452608-harley-davidson-co.
“The History and Social Responsibility Initiatives of Harley Davidson Research Paper”, n.d. https://studentshare.org/business/1452608-harley-davidson-co.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF The History and Social Responsibility Initiatives of Harley Davidson

Harley Davidson Branding

...in large part this individualism has been adopted by the community and redefined in a variety of contexts, yet still this is the underlining theme. One considers the slight paradox in a brand that is the product of a collective organization promoting individualism, but this hasn’t halted customers evidenced by the company’s long-standing success. Notably, elements have challenged Harley Davidson’s corporate brand identity. To a large degree, Harley Davidson has disavowed their connection with the Hell’s Angels for the later criminal activities. One recognizes this as being counter to the positive corporate identity the organization has attempted to establish. While...
11 Pages(2750 words)Essay

Harley Davidson marketing plan

...the place for dealership (Datamonitor, 2011). The starting dealership will take place in Plymouth H-D, Nottingham H-D, Southampton H-D, Bristol, London and Oxford, the six major districts which will bring the initial market demand. On good customer response and feedback, the Harley dealership will further be expanded (Datamonitor, 2011). Promotion: Harley Davidson has been quite successive in its promotion campaigns. Historically there are two methods which Harley adapts for marketing its wide-ranging products. First is the conventional method which utilizes TV commercials, Radio, billboards, National Press, and Online web publishing for...
24 Pages(6000 words)Essay

Harley Davidson marketing plan

...?Marketing Plan: Harley-Davidson, Inc. Table of Contents Introduction 4 a.Strategic directions 10 Conclusion 25 Bibliography 26 Marketing Plan: Harley-Davidson, Inc. Introduction The Harley-Davidson is an iconic American brand that has a strong following in the UK – probably one of the strongest outside of the USA (Harley Davidson UK, 2012). The earliest Harley Davidson models were on the road and winning races as early as 1913, and by 1920 the brand had already been exported to countries outside the U.S. (HD History Timeline, 2010). The HD bikes are...
24 Pages(6000 words)Essay

Harley Davidson Strategic Analysis

...the recent economic downturn that affected local and international companies, Harley registered remarkable sales and growth of its stock prices an aspect that created a strong trust from the shareholders. According to Harley Ziemer, the company has put in place effective monetary strategies thus making it to be recession-resistant and not recession proof. Social factors One of the notable social factors that Harley Davidson has adopted is the safety of its brands. To curb the high number of accidents that caused high rate of deaths in 2000, the company initiated Rider’s Edge, an instruction program that was spearheaded...
12 Pages(3000 words)Essay

Harley Davidson

... market which are; Touring market, Custom market, Performance market and lastly the Standard market. Harley Davidson Company allows buyers of their bikes to customize them through the use of chromes and other custom parts that are provided by Harley Davidson dealers all over America. This has made sure that they establish an unrivaled motorcycle empire in the American market only and not the other market areas like in Europe. This was because the company’s history and reputation affected only as far as American states alone. Further differentiation of their motorcycles and accessories then proved to be a good generic competitive strategy again. This was through the development of new motorcycle design that was called the ‘V Rod... the...
12 Pages(3000 words)Coursework

Ducati Or Harley Davidson

...should be changed. This is because this would tempt its customers to move towards its competitors. It is critical that Harley maintains prompt service for its customers to sustain in the market. It should maintain smooth running of the supply chain for this purpose. References Hostetler, J. S. (1995). A Study of the Social and Ergonomic Characteristics of the Female Motorcyclist and the Relationship with Company and Market Performance. Retrieved January 12, 2011 from http://emp.colorado.edu/files/SampleCapstonePapers/Women%20and%20Motorcycles.pdf. Leenen, S. & Jelassi, T. (2005). Ducat: Company Overview. Ducati (Italy) vs. Harlet-Davidson (USA). Retrieved January 11, 2011 from...
10 Pages(2500 words)Essay

International business: Harley Davidson

...? International Business: Harley Davidson External Analysis Frameworks (Political, Cultural, and etc) External Analysis Frameworks involves the scanning and analysis of the organization’s macro-environmental factors which influence the business of a firm and can impact on it either positively or negatively. It involves the following: a) PEST analysis; which considers Political, Economic, Social and Technological factors in scanning components of management strategies. This analysis information can be used to guide the organization indecision making. In the case of Harley, changes were predicted in the demographic trends where older people and women could also become...
8 Pages(2000 words)Essay

Harley-Davidson Technology Strategies

...and accessibility of information. # 5 Customer satisfaction is essential in building of a long-term, profitable relationship, which eventually translates to customer loyalty. Harley-Davidson should anticipate customer’s needs, enhance responsiveness and deliver consistent service so as to improve the general perception of the excellence of service. Harley Owners Group is a customer-centred strategy that provides a wide array of events, rides and benefits to the members. Harley Owners Group is fashioned at constructing a strong sense of community within Harley-Davidson owners. To reinforce its customer following strategy,...
3 Pages(750 words)Essay

Harley Davidson

...Running Head: Harley Davidson Harley Davidson [The of the appears here] [The of the appears here] Table of contents Company Profile 3 Industry Overview 4 Corporate Strategy 6 Quality of Earnings Analysis 8 Profitability Analysis 9 Key Risks 10 Company specific risks 11 conclusion 12 Harley Davidson Company Profile: A 105 year old US leading auto company, Harley Davidson which is a leading motorcycle designer, manufacturer and distributor. Harley Davidson Inc manufactures five families of Harley Davidson brand motorcycles:...
8 Pages(2000 words)Case Study

Harley davidson

...% in 2013 Strategic Posture Mission: The company’s mission is about fulfilling on dreams of the motorcycling experience. It is possible to achieve this mission by providing to the motorcyclists and the general public with vast line of motorcycles, accompanied with branded products and services through the selected market segments. Objectives: The first objective is attracting customers from the vast younger generation and women. The second objective is achieving a balance existing through empowering the brand and the rising of value. The next objective is engaging in the production of high-quality products and aim at reducing on the customer complaints. Finally, Harley Davidson aims at enhancing...
4 Pages(1000 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Research Paper on topic The History and Social Responsibility Initiatives of Harley Davidson for FREE!

Contact Us