Market Segmentation Concept Essay Samples and Topics Online

Affordable and Practical Alternative to the Costly Medications

7 pages (1955 words) , Download 3 , Business Plan

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Short term changes considered are only modifications in the product's design in packaging, and perhaps how the product will look physically, as its shape and size may be altered, or be made as additional products as the demands for it from the market proves essential.... bjectives: The goal of the company is to be around in the market as long as possible so that such services and products can still be made available to the public.... 2009), which is a product similar to the one the Company is considering to sell in the market is around $27 but can be offered to the patient for as low as $14....

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Strategic Planning through Business Expansion to New Locations

9 pages (2250 words) , Download 2 , Coursework

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At the same time, if it wishes to move to up-market regions, then its products and services/quality should be satisfactory to the economically sound customers.... Although IKEA has successfully captured almost the entire world's retail furniture market, it could not establish itself in India, mainly due to differing Indian norms of foreign investments (Dass, 2009)5.... This indicates that competition is extremely high, and in order to sustain competitiveness, businesses have to sustain their presence in the market by creating maximum market share....

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Mac OS versus Windows OS

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Snow Leopard captured its targeted audience to a great extent and provided Apple with a successful market share. ... market Share ... Windows 7 Center (2009) stated that Windows 7 mainly aims to target the Netbook market and satisfy the needs of the customers that Vista has failed to achieve.... ahney (2009) also states that Net Applications is involved in the process of estimating the market share of browsers and operating systems by recording visits to a set of sites....

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The Effect of Social Class on Educational Choices

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In addition, policy-makers have been constantly working to close the gap in educational achievement by raising the aspirations of working class individuals and by creating a diverse market (Berry & Francis, 2010).... This resulted in schools operating as a quasi-market (Rikowski, 2007).... Schools which have a clear market competition system provide solid evidence for this ground.... he previous labour government was focused on improving the standards of schools that were failing due to diversification of the market....

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Organ Transplants

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Rettner, however shows that offering such financial incentives leads to the development of an organ market which is not right.... An organ market will be characterised by the rich and the poor, and rich will exploit the poor for their organs.... The inability to regulate the market is one major problem.... Rettner indicates that if the current society has not been able to regulate the current markets, with people cheating, and taking short cuts, there is no guarantee that if an organ market is created, the people will be able to effectively control it....

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The Siete Partidas in regards to the Jewish people in Iberia

7 pages (1750 words) , Download 2 , Term Paper

In the early middle ages, a number of ethnic groups made their way from various parts of Europe and Asia to invade the Jews and the Hispano-Romans who were living in ... ... he Iberian.... ... ... After invasion and subsequent settlement of the Visigoths, Suevians (Swabians) and the Vandals in the 5th and 6th Century, the Visigoths who wielded and commanded much power took control over the Island and advocated for Christianity1....

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US Company Expanding to Italy

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market regulations also offer a lot of protection to intellectual property where businesses are given intellectual property rights.... market, regulations and requirements provide a major obstacle for foreign business expanding into the U.... market (Harris, 2002).... However, Italy remains a sophisticated market for international businesses like the Bank of America.... is a hostile market to foreign businesses than Italy....

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Marketing Methods to Create Companys Strategy

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Marketing brings the products of different companies into national or global markets, in a way that the potential market can be made aware of its existence and therein a need for the product is created.... The procedure of marketing is very complex as it begins by accessing particular products, their target market, and then the selection of the most appropriate marketing method.... Marketing brings the products of different companies into national or global markets, in a way that the potential market can be made aware of its existence and therein a need for the product is created....

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Apple Incorporation - Strategies for Human Resource Management

7 pages (1750 words) , Download 2 , Essay

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They bring technologies that are one of their kinds in the software and hardware market.... This has created an immense market of buyer for the firm. ... here are many feature of the Apple Incorporation which has helped the firm to emerge as a market leader.... he human resource management of Apple is a success as it has been effective in attracting customers and gaining a large market share.... pple Incorporation will definitely maintain the top market position as it is implementing the correct human resource strategies....

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Are Business Strategies Important

8 pages (2382 words) , Download 3 , Essay

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A business strategy is a description of how business can succeed in a market given the competition (MacMillian and Tampoe 2001, p.... This essay "Are Business Strategies Important?... discusses several factors that influence the implementation of a business strategy.... The essay analyses part of MacDonald's strategy for the children involves associating 'happiness' in MacDonald's products like 'happy meals' and 'happy land'....

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Television Documentary in the UK: Opportunities and Constraints

8 pages (2293 words) , Download 0 , Report

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he focus on public service, that has always been adhered to by the public-owned BBC, has been challenged since the early mid-60s with the advent of ITV, which catered to the mass market – so long neglected by BBC – and following a friendly and informal format, which led BBC's viewer drop by as much as 28 percent (Blumler, n.... Documentary-makers have had to respond to the market while at the same time having the opportunity of making documentaries on a wide range of issues....

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Managed Funds: Colonial First State Product Disclosure

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The units allocated represent the value invested which might rise or fall based on the rise or fall of the market value of the assets in the fund.... Listed ones can be traded on the stock market and have a market value determined by supply and demand.... ) Some of the risks associated with investment in managed funds are general risks such as (a) market risk (b) Security-specific risk (c) Management Risk and (d) Liquidity Risk which are common to all funds and those that are fund specific such as (a) Currency Risk (b) Derivatives Risk (c) Credit Risk and (d) Gearing Risk. ...

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Historical Facts and Incidents of 21st Century

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As a result, there is an increase in the cost of security for the government and it also increase uncertainty in the market, alter trade, and decrease foreign investment and change in consummation and saving behavior.... Hence, it clear that insecurity in one country is insecurity in the whole world, as it affects the general economy thus causing increased uncertainty in the market.... Uncertainty in the market and decrease in foreign investment in one country will affect me as there is inflation in the marker....

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Boston Chicken

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This innovation was appropriate given the level of competition that Boston Chicken expected in the US market.... Secondly, it relied on product diversification by introducing food choices in the market.... The computer software also improved communication between members of its supply chain, market study as well as financial reporting (Belch & Belch, 2012).... For instance, immediately when Kentucky Fried Chicken (KFC) rotisserie-gold brand in the market, it earned more than $160 million within four months....

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Integrated Marketing Communication as a Strategic Marketing Process

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Similarly, for the customers to discover that there are such quality products and services on the market, the company must effectively promote their brand and thus create the demand.... Advertising is essential in helping business organizations to reach a wider market audience within the shortest time period.... Direct marketing provide the following benefits to the business: customers are more responsive, allow marketers to be selective and thus give them the ability to target specific market segments of customers, the marketing message can be customized for specific customers, and it is effective and easier to manage (Yeshin, 2012)....

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Strategic Choice and Evaluation - Columbian Davivienda Bank

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The paper "Strategic Choice and Evaluation - Columbian Davivienda Bank" highlights that the Davivienda bank should upgrade its work by enhancing its business and financial expertise and its banking operations should adopt the most modern technological means.... .... ... ... Analysts and researchers may model and evaluate many strategies to improve the working of the Davivienda Bank, but without the help of a good implementation plan, it is almost impossible to execute the desired objectives....

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Factors Influencing the Difference in Accounting System in Qatar and France

7 pages (1990 words) , Download 0 , Case Study

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igure 2: Assessment of market Capitalization of Qatar and France ... The companies which follow the accounting rules and the legal framework maintain good revenues and market capitalization.... It has been clearly observed that the companies of France follow the accounting rules because their market capitalization is more than the companies of Qatar.... However, the companies in Qatar are also improving their business practices which are revealed by the increase in the market capitalization from 2010 to 2012....

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Cross-Sectional Studies and Analysis

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Factor timing shows a managers ability to time markets correctly when investing and how they take advantage of different market movements such as expansions and recession.... Advertising marketers and professionals accumulate this data in various ways including customer satisfaction forms, consumer market surveys and sales figures from a specified market area.... There are several examples of Inductive analysis in the business; a market researcher may form a focus group to monitor consumer responses to a new product....

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Assessment of Systematic Process of Recruitment and Selection

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Taylor (2005) asserts firms can tap into their specialized knowledge and insights about the market place by hiring a diverse work force.... Daniels and MacDonald (2005) notes that diversity in recruitment assists the organization in gaining a new market share and keeping a greater market share with a diverse customer base.... Moreover, the organization's human resource personnel must make use of the recent and up to date market research in order to improve the existing diversity recruitment program....

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Supply Chain Management at Toyota Motor Corporation

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anagement of Innovation at the Supply ChainAs one of the multinational corporations, Toyota Motors has implemented effective innovation strategies to survive in the competitive market (Li et al.... or the past years, the company has had an effective supply chain over the years, which has contributed to its performance and position in the market.... Establishment of these effective supply chain strategies has enabled Toyota Motors to gain a competitive edge in the market by widening its overall market share....

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Purpose of PESTLE Analysis

8 pages (2302 words) , Download 4 , Essay

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Economic factors include general taxation, situation of home economy and trends, market and trade cycles, international economies and trends, factors affecting industries, monetary issues, exchange, and interest rates among others.... iscuss the implication of your findings with respect to the UK domestic market in terms of risk, costs, and benefits for setting up a manufacturing base in the UK.... As such, for the industry to benefit from the UK market, it would be imperative for the management to wait a little bit until the late 2012 when the economy is projected to recover fully from the crisis it is facing....

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Cross-Border Mergers and Acquisitions Failure and the Role of HR

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t an abstract level, there are two types of nations on the basis of the institutions that characterize their labor and financial market systems namely coordinated market economies (CME) and liberal market economies (LME) (Hall and Soskice, 2001; Gospel and Pendleton, 2003).... LMEs are shareholder value nations in which performance is gauged through market value and short-term evaluation of returns while the state rarely intervenes in the economy....

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Coffee Wars in India - Cafe Coffee Day Takes on the Global Brands by Yoffie and Bijlani

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Niche competitive advantage or a focus advantage refers to targeting and effectively serving a single segment of the market (Lamb et al.... Although CCD focuses on various market segments through its cafés, Lounges and Squares, its main focus is cafés.... This popularity in the café segment of the market makes CCD a natural leader in India, even with the entry of established competitors such as Starbucks. ... The café market, which is CCD's mainstay, is highly dynamic and requires the company to constantly update its product offering (Yoffie & Bijlani, 2014, p....

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Roles of Cultural Differences in the Mergers and Acquisition Failures

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Companies that operate at an equal level of production in a similar industry can merge in order to gain a greater market power (Carleton 2004).... However, this kind of merging can lead to the creation of a monopolistic market thus leading to an unhealthy industry. ... It can also lead to loss of top talents in either company, and this can rapidly weaken value in an integration through drainage of the intellectual capital and market links (El Hag 2009). ...

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Business Decision Analysis for Advanced Construction Materials LTD

9 pages (2513 words) , Download 2 , Essay

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n conclusion, it is evident that Mr James has the financial capabilities and ready market necessary to start his new company.... Although the start-up capital is really high, the ready market provides a level of optimism to venture into the new business.... n charge of intensive sensitization and marketing of the new product in the market. ... The positive feedback from the companies is an indication of the ready market for the products....

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Social Media Marketing Tool Used by Coca Cola

6 pages (1913 words) , Download 0 , Case Study

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he organisation has separate Twitter feeds for all their operational market markets.... he Coca-Cola Company mainly focuses on the taste and preferences of different sections of the market to design their advertisement campaign.... It assists them to analyse the demand of the potential customers of different market segments.... fter analysing the market preferences the organisation focuses on choosing the right communication procedure for their selected market segments....

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Risk Management - Westfield Body Shop

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There is a high probability of the firm performing admirably in the London market due to the practicality of the applications for Westfield advancement.... Numerous multinational firms have overflowed the corrective market in numerous countries.... 5), Westfield body shop has set out to make market passage obstructions to organizations, which serve purchasers unpredictably.... With a specific end goal to dispatch into the London market, right now the enrollment procedure obliges that products would require trial on creatures....

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Macroeconomic Policies and Effects on Real-Estate Business

8 pages (2369 words) , Download 2 , Research Paper

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ncle Dan is likely to increase his chances of success, though investing in the real estate since the market is yet to be exploited to the maximum capacity.... Evidently, the market will hold no contest against the practice due to housing scarcity, and will be ready to make purchases of the premises.... Considerably, Uncle Dan's resolution to shift his business from corn farming to real-estate business is likely to yield abundant and profound profits since the market's demand for durable commodities and assets is on the increase (Jarociński & Smets, 2008)....

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Price Elasticity and Discrimination

7 pages (1750 words) , Download 3 , Essay

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In a market where travelers faces a highly inelastic demand, it implies for business, travelers are willing part with higher airfare price.... The airline market can easily allow price discrimination to prevail.... Barriers to entry emerging from scale economies, sunk costs as well as hub-and-spoke systems offer carriers the necessary market power even on fairly competitive routes.... A market of that kind is therefore monopolistically competitive....

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Botswana and a Dutch Disease

6 pages (1500 words) , Download 2 , Essay

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Therefore, the exportation of finish products coming from the tradable sectors becomes less attractive in the world market (Pegg 2010).... The presence of trade shocks can lead to serious market failures.... Aside from causing market failures in less developed countries, Rodrick and Rosenzweig (2010) explained that a strong monetary currency can make the local manufacturers become less competitive in the world market.... In fact, the recent global financial crisis has triggered a significant decrease in the market prices of diamonds....

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International Trade and Global Change

9 pages (2531 words) , Download 3 , Essay

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The discovery of oil and its exports to world market have largely restructured the economic as well as the social status of the region.... Considering the market for investment Globalization helps for a better scope for investors.... According to the World Economic Outlook (2007) has analyzed that globalization in a nation is creating spill over effect in the business cycle in a nation and also in the market for labour.... The emergence of Globalization has made strong pharmaceutical firms who often act as monopolists in the market and intervene in the socio political affairs of the state....

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Speech Acts in Bilinguals

13 pages (3250 words) , Download 2 , Essay

Pragmatics contributes to a significant area of second/alien dialect education as well as learning with suitable use of language in the demeanor of speech acts comprising of apology, appeals, compliments, refusing, thinking, etc.... ... ... ... The studies associated with inter-cultural interaction have frequently cropped up various misconceptions as their focused classification....

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The Future of Artificial Intelligence

85 pages (21250 words) , Download 11 , Essay

The emerging technology and programming techniques related to Artificial Intelligence has continued to advance and provide new data in the quest to building a viable and working artificially intelligent machine.... Through the introduction of viable neural networking solutions, this has made the possibilities even more possible....

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Media Discrimination on Cultural Safety to Aboriginal Health

6 pages (1632 words) , Download 1 , Essay

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"Media Discrimination on Cultural Safety to Aboriginal Health" paper discusses mainstream media subjective coverage on the concept of cultural safety to Aboriginal health.... he cultural safety concept has continued evolving as organizations as well as Aboriginal people continue adopting the term in order to define new approaches to community healing as well as healthcare.... Particularly, cultural safety concept is utilized to express a healthcare approach, which acknowledges the current conditions of the Aboriginal and minority groups....

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The Influence of Gangs on a Person's Life

6 pages (1706 words) , Download 2 , Research Paper

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What concept represents the independent variable(s) in this article and what is the conceptual definition of this concept discussed by the authors?... What concept represents the dependent variable(s) in this article and what is the conceptual definition of this concept discussed by the authors?... The concept of precocious transitions is defined as to include any, some, or all of the behaviors- early nest leaving (no longer resides with parents by wave 9), dropping out from high school prior to graduation (not graduated by wave 10), cohabitation (not married yet living with a partner when the individual is between 20 and 22 years of age) and teenage parenthood (had a child before the age of 20)....

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Arab Culture as Its Allegiance to Islam

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However, race is such a powerful construct/concept that it can have life-or-death consequences.... esponse- Race does happen to be an important concept in the discipline of sociology that has been studied deeply.... The thing is that not only the concept of race is real, but it is also a socially constructed concept.... It is this prejudice and discrimination that makes race a real concept.... Not talking about race or even shying away from recognizing the concept of race amounts to recognizing and validating the racial biases and prejudices imminent in the socio-economic framework of our society....

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Women throughout American History

6 pages (1500 words) , Download 3 , Essay

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All through history women have possessed limited career opportunities and civil liberties than their male counterparts.... Motherhood and wifehood were perceived to be women's most considerable professions.... ... ... ... Women throughout American History.... All through history women have possessed limited career opportunities and civil liberties than their male counterparts....

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Python for S60 Platform

7 pages (1837 words) , Download 4 , Case Study

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The paper "Python for S60 Platform" proved PyS60 is one of the most versatile and useful platforms for developers to base their apps.... Even beginners have an easy time using the platform, and the open-source application allows access to any developer to work his applications on the platform.... ...

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Saudi Arabia water problem

5 pages (1250 words) , Download 2 , Term Paper

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The Exploitation of Michael Jackson

8 pages (2000 words) , Download 2 , Research Paper

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No less than MSNBC contributor Stephen A.... Smith, who was formerly an ESPN commentator, appeared on “Hardball” and spoke about Michael Jackson's legacy.... ... ... ... He said “He was exploited”.... He added that Michael Jackson was not allowed by his parents and the world to even be a child nor was he given the chance to grow up into manhood....

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Nitrogen Recovery in WasteWater Treatment

5 pages (1250 words) , Download 2 , Term Paper

Nitrogen Recovery in WasteWater Treatment Nitrogen is an essential nutrient for plants and animals.... Approximately 80 percent of the Earth's atmosphere is composed of nitrogen, and it is a key element of proteins and cells.... Nitrogen is a constituent in human sewage.... ... ... ... The major contributors of nitrogen to wastewater are human activities such as food preparation, showering, and waste excretion....

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Homelessness in U.S

4 pages (1000 words) , Download 4 , Essay

Homelessness in the United States Name Institution Homelessness within the United States In the United States, homelessness continues to be the centre of distress for providers of social service, government officials, along with policy professionals given that its resurgence amongst the majority of individuals, as well as families (Cater, 2011)....

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Drought and Bad Water Supply

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The paper "Drought and Bad Water Supply" highlights that systems of drought monitoring and forecasting must be able to warn on the occurrence of a drought in the future, and procedures of its management based on simulation of water supply under different scenarios.... ... ... ... In general, it is quite essential to state that in order to implement an effective drought management strategy, planning, forecasting, monitoring, and implementation of measures of mitigation, proper management of unforeseen emergency situations and recovery of damages caused by drought must be observed....

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Threats to Human Health: Shellfish Farming

8 pages (2292 words) , Download 3 , Term Paper

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In the paper 'Threats to Human Health: Shellfish Farming' the author analyzes the continuously increasing demand for the shellfish in different parts of the world.... Since the early nineties, the scale and operations of fish farms in general and shellfish farms, in particular, have increased manifold....

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Social Psychology Notion

6 pages (1500 words) , Download 2 , Assignment

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The author examines the system of social norms and values, fundamental characteristics of all human beings, and states that a man is the product of society and all his needs and desires are satisfied by living in a social set up and entering into interaction with other members of society.... ... ...

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Is Performance Related Pay a Proven Path to Improving Employee Performance and Job Satisfaction

8 pages (2000 words) , Download 5 , Essay

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This article will explore the subject of performance pay under the following divisions: common types of performance pay; performance related pay; advantages and disadvantages of performance related pay; essential attributes of performance related pay.... ... ... ... The paper operates mainly based on research question which can be stated as follows: Is performance related pay a proven path to improving employee performance and job satisfaction?...

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Saudi Arabia Water Challenge

6 pages (1500 words) , Download 2 , Term Paper

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This report will mainly discuss nanotechnology used for water purification, and how it works, and then discusses the currently used approach 'Reverse osmosis.... Finally, the report will study the advantages and the disadvantages of two desalination approaches.... ... ... ... The researcher states that water refers to a neutral compound chemical substance containing hydrogen and oxygen, which are covalently joined together....

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Tuberous sclerosis

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The aim of the paper 'Tuberous sclerosis' is to examine an autosomal dominant genetic disease.... It affects different vital organs of the human body.... Most commonly tuberous sclerosis provokes formation of tumors in brain, kidney, skin, heart and lungs.... ... ... ... The author states that the most common drugs to control brain and kidney tumors are mTOR inhibitors such as sirolimus and everolimus....

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Renewable Energy-

5 pages (1250 words) , Download 2 , Research Paper

The trend of the 21st century to utilize energy is to use new energy resources; hence, the exploration of renewable energy is a quest.... The researchers, scientists and analysts of.... ... ... t day have come up with several measures that are used to conserve the energy resources so that humanity would not face an energy crisis in the future. ...

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Compensating Vitamin D Deficiency

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The paper "Compensating Vitamin D Deficiency" discusses that confirmed the link of Vitamin D deficiency with different mental diseases and brain malfunctions, which is the cause of concern for health-care departments, around the world, particularly in the regions with a predominant colder climate....

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Essays on Market Segmentation Concept