Market Segmentation Concept Essay Samples and Topics Online

Chinese Food Retailers: Literature Analysis

18 pages (5134 words) , Download 2 , Dissertation

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'Food Retailing in Asia' by Ridely provides a vivid picture of the present-day Chinese food retail market.... Chinese Food Retailers: Literature Review A look into Chinese food retail industry ‘Food Retailing in Asia' d June 2009 by Ridely for Victoria Government Department of Primary Industries provides a vivid picture of the present day Chinese food retail market.... In fact, one can see various forms of retail outlets in the Chinese market....

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Sustainable Enterprise: Monitoring System

19 pages (6351 words) , Download 3 , Essay

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This definition has promoted a developing the Triple Bottom Line concept, which is based on the understanding of sustainability as a “dynamic balance among three mutually interdependent elements: ... he Triple Bottom Line concept ... he Triple Bottom Line concept (see Fig.... he Triple Bottom Line concept serves as a basis for many quantitative metrics of sustainability measurement and monitoring, which allows businesses and governments to be informed better about the current stage of sustainability, and make better decisions in management of sustainability....

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Financial Analysis of Granite Construction Industry Plc

15 pages (3750 words) , Download 3 , Essay

Under such circumstances, the investor is forced to make the investment decision following his/her instinct or based on the information provided by the market.... Investors who make the decision based on instinct are referred to as intuitive investors while those who make investment decisions based on capital market efficiency are referred to as passive investors.... Passive investors carry out their investment decisions based on the assumption that the market price is a fair price for the risk taken, that is, that market forces have driven the price to the appropriate point....

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Effective Customer Care for Business Success

10 pages (3904 words) , Download 2 , Coursework

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TASK 1: Developing a plan for the management of customer contact for EcoJET Airways (i) Identify three EcoJET target markets and briefly explain why you have identified each as a target market.... A target market for a particular business is a group of customers who have a common relationship with each other.... For EcoJET Airways, one of the target markets may be identified as the business class travellers class of customers mainly because these customers travel for the same reason as part of carrying out business activities between the three cities of Sydney-Melbourne-Brisbane or they could be classified as a target market because of the fact that they travel business class as a specific product/service offered by EcoJET Airways....

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Marketing of Tasweeq in Qatar

10 pages (2614 words) , Download 0 , Essay

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The company ensures the delivery of proper regional market research to the local industry that also supports various decisions taken by the government besides supporting the development of the national resource in marketing.... The company ensures the delivery of a proper regional market research to the local industry that also supports various decisions taken by the government besides supporting the development of the national resource in marketing.... iverse professionals working in the company marking it possible for them to explore the market ...

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Impacts of the Metropolitan Person of the Rise of the Post-Modern Urban Condition

16 pages (4581 words) , Download 2 , Essay

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The ‘transect' concept in urban studies, forms an ideal chain of place-types running from the centre to the fringes of the urban area – has been explored by the main scholars linked to new urbanism, (Duany and Talen, 2002).... The development codes associated to the new concept influence regional and local planning.... Those at San Francisco measure about 300 by 300 feet at the northern side of market Street....

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Why was Intel initially successful in DRAMs

1 pages (250 words) , Download 6 , Assignment

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This allowed Intel to break into a new market, one which had not been established before.... This allowed Intel to break into a new market, one which had not been established before.... This allowed Intel to break into a new market, one which had not been established before.... This strategy, in conjunction with offering replacement parts for mainframe computer memories, allowed them to gain more control over the market.... Intel's business strategy was very aggressive and they knew how to play the market to maximize profits....

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International Trade

3 pages (750 words) , Download 2 , Essay

The output is set for a transaction at a market.... he developing countries political systems were fine tuned to suite the regional market for the other nationalities for investing, thus providing a platform for the foreign direct investments to pour in to... The world output is a measure in terms of the consumption of the produced goods, the increase in the demand for various finished and semi finished goods, the extraction of the raw material base for the finished goods....

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Environmental Scanning Assignment

1 pages (250 words) , Download 2 , Essay

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in the sense that it offers adequate news on the current market trends on Apple products in comparison to their market competitors.... This also acts as a benchmark to the firm to check on their drawbacks and focal points on their products and services in various market platforms.... The information in the newspaper assists the firm to understand their position in the global market and areas where they experience a drop in their overall economic rating....

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Econ 4020 reaction 12-13

2 pages (500 words) , Download 2 , Term Paper

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Keynes theory suggests that spenders (government) should increase aggregate market demand through spending heavily.... The idea is that the US citizen must learn to allow the government to implement fiscal policies capable of increasing the total market demand for the economy to realize full employment.... oth recession and depression can only threaten to attach the economy if the aggregate market demand for locally produced goods is low.... Contrary, in excess of market demand for locally products should prompt the government to exercise stringent fiscal policies (cut down spending and increasing tax) in order to regulate the aggregate demand and peg it at a point favorable to the economic prosperity of the USA....

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Financial Crisis

2 pages (500 words) , Download 4 , Research Paper

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This paper argues that due to ill-advised economic policies, businesses suffered, the housing market failed, and financial institutions were in disarray after the stock market plunged to new lows. ... This paper argues that due to ill-advised economic policies, businesses suffered, the housing market failed, and financial institutions were in disarray after the stock market plunged to new lows.... John Maynard Keynes, one of the foremost economic minds of history, argued that underemployment was inevitable in a capitalist economy as it results from a savings-and-investment mentality of market players (Foster & Magdoff, 2009)....

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Morrisons

2 pages (609 words) , Download 3 , Essay

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The company's vision is to make its way to the “Big Three”, attain a higher market share than its three main rivals; 16.... bn, higher than its current market capitalization (Datamonitor, 2011) .... Morrisons enjoys an enhanced/ up-market image of a more sophisticated store frequented by celebrities such as Lulu and Alan Hansen.... Secondly, Waitrose's market share is12....

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Industry Environment

2 pages (500 words) , Download 3 , Essay

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New products cost relatively higher than those already in the market.... On the other hand, the products have higher demand compared to those already in the market.... The suppliers have control over their brands; they must market their products so as to create demand for them.... According to Borowski (2011), competition from other brands and higher rate of introduction of new sporting products in the market has led to the production of more superior quality stock by the companies....

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Classic Airlines and Marketing

2 pages (500 words) , Download 2 , Essay

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In today's competitive market it is the duty of the marketing department of companies to ensure that they maximize growth and profits, and this is achieved by strategic marketing.... In today's competitive market it is the duty of the marketing department of companies to ensure that they maximize growth and profits, and this is achieved by strategic marketing.... In order for classic airlines to succeed in the market, it must foster forecasting of the market potential and demand for its products and establish long term marketing objectives....

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The Trump Organization Management

2 pages (500 words) , Download 0 , Essay

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Without proper systems for these two functions, as the market becomes more and more sophisticated, the company will have a harder time competing.... hese weaknesses are I think the most crucial for an organization if it aims to become a strategic player in the market.... Being strategic means making a part of the market the company's objective, then creating a strategy in order to fulfill that objective.... Instead of being focused on the company's inside-out (production) competitive advantage, focusing on the outside-in competitive advantage of the organization will increase its chances for success in the market, even though the harder times....

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Strategies Using Options

2 pages (556 words) , Download 4 , Assignment

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The author of the paper "Strategies Using Options" will begin with the statement that a covered call refers to an instrument in the financial market whereby the seller of call options has corresponding ownership of the amounts of the underlying instruments.... Strategies do take place when it comes to a covered call, especially where the trader buys the underlying instruments and at the same time makes a sell on the issue in the open market.... In the market, GE has provided a certain basis from which investors can make a proper analysis, an example of which we use here....

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Marketing Management

2 pages (596 words) , Download 3 , Essay

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Marketing management may also encompass all the activities that help in availing products and services to the market.... Likewise in a marketing management perspective, there is an assurance of a market target and a growing customer base through effectively obeying and applying accepted marketing principles.... ther qualities of marketing management include developing plans, capturing insights, building the brand, shaping the market offerings, and creating long-term growth....

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Fully Integrated International Company

1 pages (485 words) , Download 2 , Assignment

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I writing this sales letter to inform you that as your company seeks to sell and market its products from the domestic to the global arena, several marketing concerns need to be considered before and during the transition into a fully integrated international company.... During this process of transition from a local or domestic organization to a strong global organization, some restructuring of the market functions will take place.... Therefore, as explained above, I will ensure that you will not regret choosing me as your salesperson because your product will receive a positive reception in a new market....

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Competing Against OpenTable

2 pages (638 words) , Download 8 , Case Study

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The following characteristics of the restaurant market make it difficult for a reservation system to work; Foremost restaurant booking systems require fully secure reservation and cancellation functionalities that should come with confirmation of e-mail.... Thirdly, the fact that while in the market of restaurant reservation systems online, you require a system that is web-based as compared to the one that is installed or rather upgraded on a physical machine makes it difficult for a reservation system to work....

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Subprime Crisis

3 pages (750 words) , Download 2 , Essay

n the IMF's recent report, it is illustrated that the global level of aversion from an emerging market, macroeconomic, and credit risk standpoint has increased exponentially from the previous year.... Average housing market prices have tumbled accordingly, with the United States and United Kingdom embroiled in a rapid downward spiral....

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Macro and Micro Economics. What is the subject matter of economics

3 pages (750 words) , Download 2 , Essay

It not only examines the local market, but it also everything at the global levels.... Microeconomics is the branch of economics that analyzes market behaviors at a level of individual consumers and firm.... The subject matter of Economics is on explaining the world....

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Risk and Return Relationships Analysis

2 pages (500 words) , Download 2 , Coursework

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The current financial markets have developed into huge trading factories that are dominated ultra-fast traders with an ability to swap stocks, futures as well as option and other aspects of the market in a matter of seconds (Saunders & White, 2003).... However, the stock market is neglecting one of its core aspects, the small companies and this has led to fewer companies Topic: Risk and Return Relationships Analysis Question The current financial markets have developed into huge trading factories that are dominated ultra-fast traders with an ability to swap stocks, futures as well as option and other aspects of the market in a matter of seconds (Saunders & White, 2003)....

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You Decide-Scenario 1

2 pages (500 words) , Download 2 , Assignment

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The people in these societies are facing severe problems regarding the decline in the birth rates and since the old population is increasing in huge number, therefore, the marketers of consumer goods and those who sell to government need to take certain steps to address this.... ... ... The problem currently at hand is that the aging population needs to be addressed....

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Five Porter Forces and Business Strategic Development

2 pages (659 words) , Download 5 , Essay

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A firm controlling a large market tends to be a monopoly whose gains are always high.... The firm enjoys a wide market arising from less competition due to barriers to trade with other firms.... The author of the paper "Five Porter Forces and Business Strategic Development" argues in a well-organized manner that the building porter forces under Michel's Patisserie, a large cake business influence the potential gains in the company and they include:....

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Impact of Unions on Management

26 pages (6984 words) , Research Paper

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The paper "Impact of Unions on Management" is an outstanding example of a management research paper.... Unions can be regarded as an instrument that can assist to bring social changes in society.... However, core activities of the unions have remained confined to the workplace.... ... ... ... The paper "Impact of Unions on Management" is an outstanding example of a management research paper....

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Ethics, Language and Argument: A Rhetorical Analysis

5 pages (1250 words) , Download 2 , Essay

In ‘Secrecy and Moral Choice' Bok explores the complex moral question of whether society should be based on secrecy or if it should be left as an element of personal choice.... While this initially appears a simple formulation, upon philosophical investigation one understands.... ... ... Through the hypothetical exploration of four societies he explores the extent that the current society should be based on transparency....

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Social Media in the Automotive Industry

8 pages (2000 words) , Download 2 , Term Paper

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These factors affect market demand and consequently supply as well.... With the change in the target market, the company has to maneuver its strategies accordingly.... The company's primary target market is young men aged between 20 years and 30 years.... Changing Global and Economical setup Due to recessions in the economy, there has been a market intervention approach, which has increased the coordination and dependency between public and private sector....

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Value to the Students of Middlesex University

8 pages (2410 words) , Download 3 , Essay

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The paper "Value to the Students of Middlesex University" describes that there are various areas where MUSU can improve its services and adopt new strategies to improve its marketing strategies.... It can increase the involvement of the students by providing better services.... ... ... ... The first section of the paper provides information regarding Middlesex University and Middlesex University Student Union....

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Portfolio Management: Finance

11 pages (2750 words) , Download 2 , Assignment

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£176,000 should be invested in equities and £59,000 in bonds and money market.... The investment in bonds and money market will make sure that the couple will have enough liquid assets to draw upon to meet their daily needs as well as extraordinary and emergency expenses.... oney market £11,800 ... Bonds and money market will continue to provide minimal returns of .... Our group has been hampered in its task by the constraint of having to enter the market and transact the fund within a very short period of time....

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Matching Task to Information Environment

9 pages (2500 words) , Download 2 , Term Paper

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The term paper "Matching Task to Information Environment" states that in the modern market the need for continuous improvement of managerial strategies has led many firms in outsourcing.... n modern market the need for continuous improvement of managerial strategies has led many firms in outsourcing.... In accordance with the above, consultants need to have the ability to understand the current needs of the firm and propose the most appropriate solution taking into account the current trends of the market and the ability of the firm to follow the project proposed regarding a specific issue....

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First Solar Inc Case Analysis

22 pages (5805 words) , Case Study

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he Solar market in Europe tends to slow down due to the renewability of the energy products while outside the United States there is a strong market for solar energy.... The company also focuses on the progress and future of a country before diversifying its market in the country....

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Ecommerce web development business plan

15 pages (3750 words) , Download 4 , Essay

Woodville Consultancy is an online specialist in the international marketing of high-end technology products and services facilitating business, market and channel development through general consultancy, specialist market reports and project work.... These fall into 2 main categories: generalists - such as Cap Gemini and Arthur Anderson; and market research companies - such as Dataquest and Gartner.... Despite their market dominance these organizations do have flaws, for example the generalists lack the detailed knowledge high-end technology players expect consultants to have in their respective fields, whilst the market research companies lack the business savvy to be able to apply their findings to the organization's business goals. ...

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Criminal Justice Questionaires

2 pages (500 words) , Download 2 , Essay

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Care is taken to ensure that questions cover every concept, and there is no duplication or excessive coverage of any one concept.... Questionnaires constitute one of two procedures or the sole procedure of a survey.... A questionnaire is almost always self-administered, letting respondents fill them out themselves....

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I just need you to paraphrase

3 pages (750 words) , Download 4 , Essay

The concept of compassion is an essential virtue and one that is needed for one to qualify as a professional nurse.... These roles ensure that the concept of comp... Nursing is defined as the promotion of health and abilities, prevention of injuries, alleviation of suffering through diagnosis and treatment and advocating care to individuals and the community at large....

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Incentive theory of motivation

6 pages (1500 words) , Download 2 , Research Paper

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In addition, the level of motivation a person has depends on the concept of wants (attraction to incentive) and likes (pleasure derived from stimulus).... Since the incentive theory focuses on external “pull” factors which influence a person to commit an act, the same concept applies to mechanisms which encourage offenders to go back to their addiction when given the opportunity....

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Psychosocial Development

8 pages (2000 words) , Download 5 , Assignment

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It draws psychosocial development concepts from: self and identity development; Erikson's psychosocial theory, self-concept, self-esteem, self-efficacy and identity status, emotional development; emotions, feelings and temperament, and emotional intelligence, moral development; cognitive-developmental moral reasoning, Piaget's, Kohlberg's and Gilligan's Theory, Prosocial behavior and Eisenberg's Theory ( Collis, 1997).... The building of self identity, self efficacy, and self concept is strengthened by parent to child communication....

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Parent-Child Relations

9 pages (2816 words) , Download 3 , Term Paper

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For example, one of the most Adler's basic concept in solving depressed ones is to act as if things are going well by asking themselves what would I be doing if I would not be sad (Wieker, 2007).... PEP uses the Adlerian concept of “lifestyle” in which the participants are expected to explore their own personal lifestyle (Parent Encouragement Program, 2006). ...

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Multiple Intelligences Theory and Expressive Therapy

8 pages (2000 words) , Download 2 , Research Paper

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Other than the left and right hemispheres of the brain in making a connection with the two schools of thought, the concept of IQ (Intelligence quotient) and EQ (Emotional Quotient) also comes to the foreground as these two concepts are also concerned with the thinking and emotions of an individual.... The concept of relational multiplicity is discussed as it is proposed to be the link between these alternative methods to understand education and the helping relationship. ...

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The Appeal of Violent Imagery in Horror Film and Images of Death

6 pages (1500 words) , Download 2 , Essay

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The longer life and fading death concept has a significant effect on the outlook of the people on the horror imagery.... There have been increased practice of the image-making of the various concepts especially, the concept of death which itself is “dying.... The author concludes that the appeal of the violent imagery in horror film and images of death on people are affected by different factors such as the sexual discrimination, the attitude of the different sects of people, the pruning of the culture, and the specific and varied concepts of the people ....

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Crime, Criminals, and How to Deal with Them

6 pages (1926 words) , Download 2 , Case Study

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he term “Criminal career” is a well established widely acknowledged concept in the study of criminology.... Law defines crime as more of a social concept rather than a biological or genetically induced activity.... This paper "Crime, Criminals, and How to Deal with Them" discusses the various theories put forward by researchers and criminology experts with a view to gain a broader understanding of the factors leading to crime and anti-social activities....

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Organisational Culture and the Role of the Manager

6 pages (1910 words) , Download 3 , Coursework

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The author takes into account the concept of organizational culture, the different types of corporate culture, their impact on the organizations, and their effects on the role of the manager.... This paper has highlighted the concept of organisational culture, the different types of corporate culture, their impact on the organisations, and their effects on the role of the manager.... concept mapping corporate culture....

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Mindfulness Meditation as a Treatment for Depression

6 pages (1895 words) , Download 4 , Case Study

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Increasingly, with the passage of time, it appears that ‘mind' a concept that had been totally alien to ‘scientific', positivistic psychology, was beginning to be accepted, at least in the form of neural activity in the brain underpinning all mental schemata as the basis of behaviour.... One of the hypothesised mechanisms is the concept of ‘defusion' (Hayes et al 1999) where patients learn to distance themselves from the stream of recurring negative thoughts without attempting to change the thoughts themselves....

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Bilingual Education Should not Be Offered in Public Schools

7 pages (1750 words) , Download 2 , Research Paper

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This fundamentally contradicts the general concept that bilingual education is suitable for a culturally and ethnically diverse society.... In order to grasp the concept, students first have to translate the lecture into their mother tongue, and comprehension follows the translation as a secondary activity....

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Computer Ethics for IT Professionals

8 pages (2000 words) , Download 2 , Term Paper

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Weckert (1997) stated that it would be unethical for the computer professionals to assume intellectual property rights over the respective system since it is a result of the client's vision and concept. ... Computer ethics also discourage the concept of spam emails since the email addresses of recipients are usually attained by unlawful means i....

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Second Order Crossover Loudspeaker

9 pages (2250 words) , Download 2 , Lab Report

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Impedance can be corrected in speakers by using impedance matching concept.... e discussed in detail the concept and designing of second order crossover loudspeaker and after completing this report we are well informed about the crossover concepts and other orders as well....

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Belief in Ghosts, Spirits, and Afterlife

7 pages (1750 words) , Download 2 , Article

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The concept became the basis of the main principle according to which your good deeds will be rewarded and you'll reap a good fortune.... In an article by Bill Knell, historical evidence points to the fact that people developed the idea of worshiping a higher form of being because of the belief that they will be compensated for it, thus, the concept of spirits arose (History of Ghosts and Spirits 2011).... The concept became the basis of the main principle according to which your good deeds will be rewarded and you'll reap good fortune....

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Encouraging Communication Channels

8 pages (2235 words) , Download 3 , Assignment

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No industry has been spared the application of management theories and concept, not even the construction industry.... rganizational leadership within the construction industry needs to be formulated along the concept of interpersonal relationship, self motivation and teamwork....

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Integrating Educational Technology

7 pages (1894 words) , Download 3 , Report

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he concept of digital citizenship is prevailing around the societies at a massive level.... The concept of digital citizenship is important for students to attain as it focuses on using technology by students in a safe and protected way at school and at home.... This report "Integrating Educational Technology" discusses legal, ethical, and cultural issues involved when integrating educational technology into K-12 schools....

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Childhood since the Nineteenth Century

8 pages (2000 words) , Download 3 , Essay

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Stone (1977) asserted that the concept of developing nuclear family was accompanied with a rise in the trend of ‘affective individualism' that encouraged individuals to choose marital partners for themselves.... In that book, it was acknowledged that the nineteenth century brought with it the concept of nuclear family, particularly in France....

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Erik Erikson: The Pioneer of the Theory of Psychosocial Development

8 pages (2000 words) , Download 10 , Research Paper

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Erikson's improvement of the theory through the addition of other influences significantly helped to expand and broaden the perspective of psychoanalytic theory.... Erikson also published a number of books that transcended the discipline.... This paper presents a historical biography of Erik Erikson....

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Essays on Market Segmentation Concept