Environmental Scanning Assignment - Essay Example

Environmental Scanning In the business operations, there are always two environments that are associatedwith the activities carried out. Such activities are influenced either directly or indirectly by the two environments. These present a concern to the management to ensure that set goals and strategic objectives are often met. In order to come with the external forces that may affect a business operation, it is appropriate to carry out environmental scanning in order to understand steps that are efficient for continual operation in the markets.

This paper, therefore, seeks to analyze environmental scanning of Apple Inc, in relation to various publications in the newspapers as medium of passing information. Environmental scanning is mainly concerned with the need to find out the effect of competition, change in fashion and preference ,taste ,custom ,religion and the ultimate effect of the dynamic technology ,the government policies ,and the outward corporate social responsibility that has at recent been a major drive and with a perception of giving back to the consumer .

The need to do is to outline the possible effect on the organization ,whether the effect is long term or short term depending on the company ‘s objective ,mission and vision and the magnitude of the change. A research study about Apple Inc. as presented in The New York Times indicates business analysis report that shows various business performances. This information is significant to the Apple Inc. in the sense that it offers adequate news on the current market trends on Apple products in comparison to their market competitors.

This also acts as a benchmark to the firm to check on their drawbacks and focal points on their products and services in various market platforms. The information in the newspaper assists the firm to understand their position in the global market and areas where they experience a drop in their overall economic rating. The newspaper also highlights on how Apple Inc. has been acquiring other firms and how the organization performs with fresh injections from the acquired firms. There is also information about how the organization performs after acquisition on new firms.

A critical analysis of Apple Inc. relies on various factors such as Success Factors.A balanced use of financial and strategic controls will help ensure that Apple Computer both benefits from feedback on past performance and communicates the important drivers of future performance. The following criteria provide a set of measures to effectively determine the companys success. Weaknesses that have been associated with Apple products are not many however; software incompatibility has been identified as one major shortcoming.

Another factor that slows down rapid growth in the firm is unpopularity of some of their products such as Apple TV.ReferenceBrody, J.E. (2007, December 11). Mental reserves keep brain agile. The New York Times. Retrieved from http://www.nytimes.com.