Burberry Case Study
8 pages
(2000 words)
, Download 4
, Essay
Using segmentation targeting and positioning principles how and why have Burberry changed their segmentation strategy over time?... Actually the management applied by these keen managers and policies, was balancing first percentages between wholesale and retail, and apply strategies, such as keeping prices lower than other brands, and raising, a bit, but not much in conditions of recession, being actually flexible in this, and also training retails staff to increase retail sales as much as possible....