StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

E-commerce, Monster. Inc - Essay Example

Comments (0) Cite this document
Summary
Monster. Inc. is a leader in the online recruitment market. With the development of Internet, it has increased its target market trying to reach diverse target audience. The current problems of the company are connected with strong competition and strategic market decision…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94.6% of users find it useful
E-commerce, Monster. Inc
Read TextPreview

Extract of sample "E-commerce, Monster. Inc"

Download file to see previous pages This strategy is based on co-operative business activities between two or more firms, entered into for strategic reasons, involving the creation of a separate business entity under joint control and ownership. For Monster.com this is a very attractive strategy which helps to save millions of dollars on advertising. For instance, "the combination of AOL Europe's strong consumer reach and Monster's established leadership position in the global recruiting market will result in a robust European career center for both job seekers and employers" (Monster.com Announces Strategic Alliance With AOL Europe, 2006).
International expansion through strategic acquisitions helped monster to expend globally. Acquisition policy is undoubtedly the most radical growth strategy open to management in that it represents a deliberate attempt to change the nature of the business.
When the overall market has been growing, it is easy for companies with a small market share to gain share. This is because the absolute level of sales of the established companies may still be growing. In 2004 Monster.com acquired jobpilot which "provides Monster with the leadership position in Germany, a key growth opportunity for Monster Europe, and it will significantly extend Monster's reach, capabilities and footprint in central Europe" (Monster World Wide Expands, 2006). Strategic alliances helped Monster.com to expand to Asian countries, for instance MonsterIndia.com. Minor strategic acquisitions took place in 1998 and involved Future Pages, College Town U.S.A. and Golden Key National Honor Society. These alliances were aimed to involve college jobseeker in online college marketplace nationwide. (TMP Worldwide's, 1999).
Making a name for itself strategy also helps Mionster.com to strengthen its brand and increase market share. This enables further commercial opportunities for the brand owners and legitimizes the investment in website development and maintenance. In this respect, connecting the brand site and the social aptitude of community participants potentially creates a new marketing tool. Advertising during a Super Bowl and other sports events is a part of this strategy, which proved its effectiveness. Customers integrate all their experiences of observing, using, or consuming a service with everything they hear and read about it. Information about Monster.com comes from a variety of sources and cues, including advertising publicity, sales personnel, and packaging. Brand equity can also be thought of as an asset representing the value created by the relationship between the Monster brand and customers over time. (www.monster.com)
Online community is one of the most important PR strategies applied by Monstar.com. On-line community improves communication and interaction between job-seekers and managers of the company. It becomes an interactive system that allows individual jobseekers to find the best solution and the best job according to their needs and expectations. As the most important, jobseekers have a possibility to express their opinion openly about the services they receive. Monster.com community covers wide range of different community groups and topic to meet the needs of diverse target audience. It includes samples of resumes and general tips for jobseekers, samples of cover letters and interview tips, discussion boards and interactive communication, different chat rooms and forums, etc. (Monster.com Community, 2006) This communication channel helps Monstar.com to develop profitable, ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“E-commerce, Monster. Inc Essay Example | Topics and Well Written Essays - 750 words”, n.d.)
E-commerce, Monster. Inc Essay Example | Topics and Well Written Essays - 750 words. Retrieved from https://studentshare.org/miscellaneous/1505479-e-commerce-monster-inc
(E-Commerce, Monster. Inc Essay Example | Topics and Well Written Essays - 750 Words)
E-Commerce, Monster. Inc Essay Example | Topics and Well Written Essays - 750 Words. https://studentshare.org/miscellaneous/1505479-e-commerce-monster-inc.
“E-Commerce, Monster. Inc Essay Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.org/miscellaneous/1505479-e-commerce-monster-inc.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF E-commerce, Monster. Inc

Marketing & Commerce, E-Marketing & E-Commerce

...Marketing & Commerce, E-Marketing & E-Commerce Recent years, our society has entered to the digital technological era and the era of Communication.The great layer of information and varieties of technology become available now. The development of Internet and WWW has changed the nature of business moving towards easy assess and faster services. The mixture of traditional marketing and commerce and Internet services creates a new form of marketing: e-marketing and e-commerce. In general, e-marketing theory refers to the sale, purchase, or exchange of goods, services, or information over the Internet or other telecommunications networks. Functions that can be carried out include advertising, the publishing of a wide range of information...
2 Pages(500 words)Essay

Monster Cookie Company and E-commerce

... A case Study of Monster Cookie Company (MCC) and E-commerce 1. Introduction 1.1. MCC core business fictions Monster cookies company (MCC) focuses at manufacturing monster cookies and supplying them to shops. The company makes cookies using different ingredients that make their cookies to have the best taste possible. The company has undertaken steps to launch a web site that may help them it to reach customers in different location and promote sales of their cookies. 1.2. MCC business Aims and how they relate to stakeholders Monster Cookies Company aims at establishing a website where the company can be able to reach numerous audiences via the internet in order to expand supply of monster cookies. This aim will have significant...
4 Pages(1000 words)Assignment

International E-Learners in the System of Online Education

As may be inferred from Phipps and Merisotis’ (1999) argument, online education is an opportunities’ equaliser to the extent that it offers prospective learners from the four corners of the globe the chance to study in and graduate from reputable universities of their choice, eliminating time and space constraints and challenges because it takes the educational environment to the learner and allows the former to design his/her educational programme around his/her time. 

Online education has the potential to be an education opportunities’ equaliser but, in practical terms, it has not realised that potential yet. This statement is borne out by Gilbert’s (2001) contention that available statis...
11 Pages(2750 words)Case Study

Can E-Commerce and Alleviate Poverty in the Developing World

On the other hand, this research is rather indicative of the first trends characterized by the expansion of e-commerce globally. E-commerce has become today the main ‘tool’ for the development of business activities even for companies that were traditionally related to specific regions or companies that have rejected primarily the e-commerce as a ‘tool’ for the increase of their performance. On the other hand, it should be admitted that the USA is the country where is e-commerce has been chosen as a primary tool of the trade for business activities. Other countries around the world are also participating actively in the use of e-commerce as a valuable entrepreneurial strategic tool. It should be noticed how...
15 Pages(3750 words)Assignment

E-business Strategy

The following website presents news and trends regarding e-commerce: http://www.ecommerce-guide.com/solutions/customer_relations/article.php/10363_3368001. The significance of this website is the fact that addresses potential or existing entrepreneurs. In this context, the above website can be used by anyone who is interested in entering e-commerce – even if he/ she is at his/ her first steps within the business area. Moreover, the particular website provides solutions to all common problems that an entrepreneur may face if entering the e-commerce sector.
Google should be characterized as a quite successful online business. The particular firm has achieved significant growth since its first establishment. In fact, throu...
11 Pages(2750 words)Assignment

Currency Exchange as a Key Instrument of International Commerce

The globalization movement created a greater need to determine the equivalent valuation of monetary units also referred to as the exchange rate in order to execute a trade of goods among nations. Currency exchange is the trade value of one unit of currency into another currency which is required to facilitate the trade of goods and services among nations. For example, as of January 9, 2008, the currency exchange market value of one Euro was 1.47 US dollars (Yahoo, 2008). The exchange is a market mechanism that is very instrumental in the monetary policy of the nation. Both the developing nations and a developed nation must instill a sound monetary unit strategy to create a stable currency that is both liquid and valuable in the ma...
10 Pages(2500 words)Term Paper

The Role of Web Services in E-Commerce

Web services share business logic, data, and processes through a programmatic interface across a network (Kaye, 2003).

This becomes a platform for business that takes place across the internet in ways that were previously unimagined. E-commerce is much like regular commerce except that the markets have expanded and the competition has become global instead of local or even regional. Web services allow people from across the world to engage in business and the few barriers which remain for truly global commerce are being removed with automated language translators and website optimization techniques that allow users from different locations to view the web as they prefer to view it. All of these developments are takin...

8 Pages(2000 words)Coursework

E-Commerce: Airlines and the Virtual Market

Airlines offer all travel-related services and aim to make its website a one-stop solution for all travel-related needs. Thirdly, they can offer cheaper solutions as customers can directly book through the website which eliminates the role of the agent or a broker. They cater to the segment that is looking for international travel quickly and simply without any frills and services (CIM, 2005).

People from many European countries do not follow English and hence to attract and remain competitive, EasyJet has offered services through their website in all the European languages. This lends a personal touch to the services offered and the customers can, from the comfort of their home or workplace make all their bookings. The...
10 Pages(2500 words)Assignment

E-Commerce Strategy and Customer Privicy

and Malaysia Airways homepage (see appendix 4,5,6) provides the user with an overview of their whole site, which is vitally important as (Nielsen, 2008) explains "The homepage is your companys face to the world." As recommended by Nielsen (2008) Easy Jet, British Airways and Malaysia Airways have used a tagline to capture and communicate the essence of the company; making the sites purpose immediately clear. Their logo is also apparent, boosting brand awareness, differentiating identity from competitors and providing familiarity to users. It can be found in the top left hand corner of the homepage, showing standard HTML conventions have been adopted.
Easy Jet, British Airways and Malaysia Airways use standard hyperlinks, tab...
8 Pages(2000 words)Assignment

Marketing Planning of MD Inc UK

To cash in on the brand image achieved through the success of the ‘Bliss’ range of a hair care products, by positioning the new product range as affordable while being gentle and versatile and target the already favorable market segment of the ‘Bliss’ range.
MD inc. has already been in the beauty and personal care sector and has a successful product range named ‘Bliss’ under its kitty. The new market that is the Electrical hair care appliances market is potentially a high growth area. Though the current growth rate is slow, the future trends indicate that with appropriate marketing strategy and positioning, the market and the companies in this sector can grow at a higher rate.
Demograp...
6 Pages(1500 words)Case Study

Company Profile: The Southwest Airlines Inc

Ever since the horrific attacks of 911, the airline industry has been going through a bad phase. The attacks on the World Trade Center have had a devastating effect on the commercial sector and the airline industry in particular. When one considers the fact that the instrument of destruction of these attacks was hijacked airplanes, there is understandable concern about traveling in them and thus the public lost faith in the airline industry immediately following September 11th.  For many airline companies, this meant going into severe debt or even declaring bankruptcy. Even after some time, the majority of the airline industry experienced lower profits and massive downsizing. However, for smaller companies like Sou...
8 Pages(2000 words)Case Study

Validating Late Mover Advantages in e-commerce: Evidence from Selected Companies

...Research Proposal: Validating Late Mover Advantages in e-commerce: Evidence from Selected Companies Table of Contents Table of Contents 1 Title 3 Background 3 Objective 4 Project Aim 4 Research Hypothesis 5 Research Questions 5 Ethical Considerations 6 Literature Review 6 Research Methodology 9 Phenomenological Paradigm 9 Positive Paradigm 9 Deductive vs. Inductive Research 10 Data Collection Techniques 10 Proposed Research Methodology 11 Primary Data Collection 11 Survey Questionnaire 11 Research Methodology Limitations 12 Proposed Structure of Report 13 Time Schedule 16 References 17 Title Validating Late Mover Advantages in e-commerce: Evidence from Selected Companies Background E-commerce is a global market place that is characterized...
12 Pages(3000 words)Research Proposal

Business Skills for E-Commerce: Monster Cookie

... Business Skills for E-Commerce: Monster Cookie 1. Structure & Aim of Business Organization 1.1 Core Functions of MCC & Impact on the E-Commerce Site Monster Cookies (later referred to as MCC in this essay) is a small cookies manufacturer that employees around 25 employees. They manufacture various shapes and sizes of cookies, in different colors as an attraction for the customers. MCC generates sales by supplying to the high street shops. The core function of the business is manufacturing cookies. Manufacturing cookies is a specialized core business function, and it can be safely assumed that the 25 workers employed at MCC are related to this core operation. On the other hand e-commerce is a specialized activity in itself, requiring...
8 Pages(2000 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic E-commerce, Monster. Inc for FREE!

Contact Us