Global Internet Advertising - Essay Example

Download file to see previous pages This paper is going to highlight some of the unanswered questions in the global advertising medium.
Although global internet advertising is a good thing to business all over the world there are some areas that need to be further researched. One is that there are privacy concerns on the advertiser’s side and even the potential customers (Tungate, 2013). Business owners when advertising need to prove authenticity of the products or services they are advertising this has caused issues like hackers accessing financial data and employee information via the internet and using it for illegal means (Taylor, 2012). On the customer’s side, some customers have been duped and lied to about keeping their queries or purchases private only for traces to be left that could jeopardize the customer’sreputation and life (St, 2007). This issue needs to be further researched.
Secondly, through the research on global internet advertising, there is an issue of Global Internet Access 100% connectivity and when can it be a reality (Hanafizadeh & Behboudi, 2012). It emerged that the whole world knows about the internet and even about internet advertising but not all people have internet access 100% connectivity (Frith& Mueller, 2010). This is either because of high data and broadband prices, lack of data booster in the regions they are situated or partial network coverage (Kogut, 2004). This means that a lot of business will not be reaching the intended target customers while customers will not get the advertisement that could change their daily lives(Krishnamurthy & OConnor, 2006). Further research should be done to establish when 100%comnncevtivty will be a reality especially in developing worlds.
A final unanswered question that emerged from the research on global internet advertising was the issue of Advertising & technology (Bidgoli, 2004). To advertise on the internet means that one must be able to use a computer and use their own website or use another ...Download file to see next pagesRead More