Nobody downloaded yet

Understanding advertising media - Essay Example

Comments (0) Cite this document
Even though the Internet has been exponentially becoming more popular since the start of the 90's there is evidence that it is not a successful advertising medium. The purpose of this paper is to examine why the former occurs.

Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.1% of users find it useful
Understanding advertising media
Read TextPreview

Extract of sample "Understanding advertising media"

Download file to see previous pages A small conclusion follows at the end of the paper as a summary to the detailed discussion.Internet defines a small network provided that the 'i' is not capitalized. "The Internet" however, defines the Internet of internets and is the immense global network spread all over the globe. A formal definition can be summarized as "a global networks that links thousands of computers by data lines and wireless systems".According to the Wikipedia web site the predecessor of the Internet is called "ARPAnet" (Advanced Research Projects Agency Network), and was originally employed as one can easily conclude for military purposes by the U.S in 1969. The Internet catalyst today, the core of the Internet in other words, is the NFS (National Science Foundation).Even though the Internet provides a lot more services other than those known to the wider audience such as Telnet and FTP, the paper focuses to the advertising medium of the Internet, namely the WWW (WorldWide Web). The WWW is a hypermedia information system that links computer-based resources around the world. That is includes a lot more than the familiar to most of us microcomputers, namely servers and mainframes and other sharing resources or intangible resources liek database systems that reside in the electronic mediums we are familiar with.
Such resources become available to us through the web browsers. Browsers enable words or icon to display text, video, graphics and sounds on computer screen. The most famous browser to most of us is more likely the Internet Explorer but others like Opera and Mozilla have been catching up in popularity.
90% of the users and using the Internet for email exchange and 77% and 69% for general information and surfing respectively. 46% only are using it for their work and 27% and 26% for stocks' quotes and job searching respectively. Trading and banking are low in the pyramid with 12% and 7% respectively. Apparently the Internet has not become integrated to every day activities yet and its potential remains unknown to the wider public possibly due to ignorance or fear due to inexperience with its working and safety mechanisms. The Internet facilities are mostly used by higher education level persons, at a younger age of 18,5 and high level income. Details of Internet users' activities can be viewed at the Stanford University Web Site at Advertising Format
Advertising techniques employed are the banners displayed on web pages, the key words entered in search engines, sponsors for web sites and emails send to users, and viral marketing with the use of email addresses a person acquires through the recipient lines of an email. Other common techniques include mobile marketing and a variation like PPS, Kiosk and Podcasts.
The most famous search engine is inarguably Google. With ongoing update on any moment, the Google web site enables chat with MSN, AOL, and Yahoo instant essaging system without any program or Java applet. Banner rates are set on 5 CPM.
The second most popular search engine is Yahoo! with ongoing frequency at any moment that does not charge the customers, while more than 80% of users reach UK Online consumers through partners including: MSN, Yahoo, Lycos, AltaVista and others. There are of course of rates for this service.
Another advertising technique has found applicability through the most popular chat client program. MSN Messenger ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Understanding advertising media Essay Example | Topics and Well Written Essays - 1000 words”, n.d.)
Retrieved from
(Understanding Advertising Media Essay Example | Topics and Well Written Essays - 1000 Words)
“Understanding Advertising Media Essay Example | Topics and Well Written Essays - 1000 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Understanding advertising media

Sports media advertising

...? of Many sporting events have been found to draw enormous attention of sports lovers throughout the world due to their nature (Winston, 2003). As a result of this, advertising in such highly contested events requires that there should be a high degree of professionalism so as to reach the target audience. The kind of advertisement that is used during such events requires careful selection so as to ensure that it appeals to potential consumers of the product. In this essay, I will discuss the appeal in sports media advertisement and the impact that it has on us. In a modern day world, sports have been termed as one major currency and I believe it is because of the major...
11 Pages(2750 words)Term Paper

Media Advertising Criticism

... serve as the intermediaries of conveying such messages. Transmission of information and news to the public is extremely expensive, and this has prompted media organizations to significantly depend on advertising in order to cover some of their costs. There are few organizations and corporations that spend heavily on adverts, and this has compelled media agencies to accept advert orders from them irrespective of whether they violate the media ethics or not (Bartels 100). Advertising in its essential nature boldly appeals to the self-interest of customers for the patent and selfish gain of the capitalists. Therefore, criticizing advertising is to criticize capitalism and ethical egoism (Albion 48). Anderson makes us understand... the wine in...
10 Pages(2500 words)Essay

Advertising Media Identification

...Prof’s Media plays a significant role in gendering children, but also represent the desires of children themselves to be gendered. This essay examines two advertisements for closely related products: Lego, and “Lego Friends,” a variant aimed at girls. It will argue that these ads, in addition to the products themselves, reinforce traditional gender roles in a variety of ways. These include future employment of the children, and the importance and nature of social interaction, which varies significantly between the two advertisements based on gender. Gender has long been something that has been of greatest concern to advertisers and to the advertising...
4 Pages(1000 words)Essay

Advertising and Print Media considered to be better advertising media than television advertising since the number film views, is less compared to the quantity of time spent on the website. Media specialist and Microsoft advertising developed a media approach to influence tradition and rising media to expand extensive reach and mesmerize their customers. The digital media includes the cinema, and print which built understanding and drove consumer to discover the BMW vehicles and its element in detail. BMW delighted through the effect of the campaign. Lutz (34) however agues that sometimes unsuspecting consumers...
5 Pages(1250 words)Essay

Problems in Advertising - Understanding Advertising Messages

...Understanding Advertising Messages There are continuous criticisms, recognition, and perception met while listening toradio, watching television, reading newspapers, magazines, billboards and all other forms of advertisement. This piece of writing offers scrutiny of some of these accomplishments of advertising to realize the significance of these publicity issues. The success of advertisement has been questionable since, at times, the messages do not use the intended group at the right time hence leading to the loss of advertising purpose. There are numerous media used in advertisement such as print...
5 Pages(1250 words)Essay

Advertising media selection

...College: Advertising Media Selection Advertising will provide the Starbucks, Seattle's best coffee express kiosks, the opportunity to maintain a competitive advantage in coffee in the market, as well as maintain the brand value. Successful advertising is based on an effective media plan, which sets the media outlets, goals of the advertising, the target audience, marketing strategy, and the budget and time span. The facts preceding the need for the media plan and advertising include the concern for growing coffee retailers thus increased competition, and due to the recent concentration...
3 Pages(750 words)Essay

Understanding advertising media

...UNDERSTANDING ADVERTISING MEDIA Capturing the true essence of advertising is an exigent task for there are varying factors that greatly affect its definition. One of these factors that cause modification in the meaning of the term is the media used. At present times advertising encompasses different avenues of communication. These include the printed media such as magazine, books and newspapers; visual media such as the television; the electronic media such the internet and other diverse form of tools that can attract the attention of the target market to a certain product (Richards &...
3 Pages(750 words)Essay

Media Advertising

...Media Marketing Media Marketing Engaging in marketing of software products requires the use of splendid market strategies and agents to an extent that they may require integrated marketing communication to ensure increased sales. The most suitable social media platform would be through the online advertising where a mode such as Facebook would target more customers online. There are various forms of media advertising that one can engage in to ensure effectiveness in marketing. The mode of advertising requires evaluation and analysis to determine the benefits and risks associated with the system of...
2 Pages(500 words)Essay

Advertising in mass media

...and define natural ways of life as superior. However, this superiority is only narrowly defined; society must sacrifice natural living for progress. Consumer society cannot turn back to purely natural ways as technology does not allow it. However, some products can provide a coping mechanism to victims of civilization (Marchand, 88). In essence, advertisers cleverly juxtapose today’s perilous consumer culture against the simpler ways of the past. They do not call for a radical return to history, but offer minor adjustments to cushion man from these challenges. As a result, they still preserve the status quo and foster even greater dependence on consumer goods. Perhaps another way in which one can...
11 Pages(2750 words)Essay

Media planning for advertising

...period of time; in addition, the message should be duplicated for a precise number of times. In fact, the workers of marketing and strategic media planning sectors are, first of all, the researchers, whose work has its core in examining market and consumers’ demands, then adjusting their marketing strategies in accordance with the data they obtain. The important task is to understand consumers’ relations with the promoted brand and then identify exact ways in which media can be deployed for engaging the customer’s attention with the brand message (Katz, 2007). Knowledge and ability to apply various concepts of media planning can allow the planners to define the least...
10 Pages(2500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Understanding advertising media for FREE!

Contact Us