Review of Hey,Whipple, squeeze this by Luke Sullivan - Book Report/Review Example

The book successfully takes the reader through the processes involved in ads creation for various media such as print, TV, internet and other electronics used in ads. “Hey, Whipple, Squeeze this”: A Guide to Creating Great Ads attempts to restore the bad reputation of advertising that includes fraudulence, unscrupulous and invasion. It is undeniable that creating a great ad is very important and Sullivan freely recognizes this in his writing. Luke Sullivan further acknowledges that infuriating and lazy ads featuring a literal and figurative character assassination may boost sales but these are not the only standard of measuring ads.

Generally, Luke Sullivan effectively addressed the techniques of gauging audience that does not b love you. He tends to argue that getting people’s attention is not easy anymore the way it used to be by interrupting what the audience is interested in. Instead, Luke argues that ads should be done in a way that the business should turn them as the stuff that the audience is interested in. Making customers interested in what a business provides is indeed very important because advertising has to be new and creative.

This book is actually recommendable to every consumer and anyone pursuing advertising career. The humorous sensitive look of advertising as well as creation of a great advertising has been illustrated after the knocking of Scott Tissue paper out of top position thus keeping Charmin the market leader. Although advertising was irritating compared to other great ads such as VW ads, it remained funny, witty and unobtrusive. What remained significant was the effect of ads in making a consumer remembers whatever is being advertised.

Sullivan provides a good number of examples that greatly assist in understanding different kinds of print and television advertising that were successful as well as the reason behind their success. Additionally, Luke Sullivan has indicated the experiences he got from advertising company as well as what it felt like working alongside creative guys. He has writes about some clients as well as their demands regarding the content and expected impact of the advertising while other clients would simply grab an advertising idea and run away with it.

Sullivan’s book is actually the best book for every person who would want to achieve great. He has introduced new and efficient techniques in the industry after evaluating and comparing almost 500 television advertisings that ran between 1964 and 1990. The most interesting part is the fact that George Whipple is consumed by keeping housewives from fondling Charmin toilet paper and in the end of every advert, the targeted group learns that Whipple is a squeezer. Sullivan illustrates how easy it is for a bad advertising to be successful and the possibility of a good advertising failing.

He points out at the significance of the advertisers’ role in creating an innovative work and he need to sell products. Luke’s experience in the advertising field provides the vast experience in the advertising work and credibility of Sullivan’s work. The need to pass the crucial information to everyone is really amazing in providing the reader with the very basics and cores of advertising. He provides easy to follow guidelines to the daily operations of the advertising agencies and even how to acquire jobs in these agencies.

Sullivan describes different media such as print, television and radio and points out at the