Sport-Traxs Marketing Strategy
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Segmentation, Targeting, SWOT analysis and elaboration of Product and Service elements are the main steps in arriving at a Marketing Plan that can serve as a blueprint for action.
... The justification for a formal Marketing function, whether within Sport-Trax, or in the form of an empowered consultant organization, will be easier to make if we could leave the immediacy of Sport-Trax's travails and consider the series of steps that any organization must pass before it can have a working Marketing Strategy in place (Hammond, 1994, pp 97-154)
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