Market Research Implementation Plan: Research Tools Paper. Wal-Mart in India
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All methods, be it primary and second research should employ market segmentation to segregate the customers into subgroups sharing similar characteristics, for instance by product, age, geographic, gender, region, techno graphic, personality (Dillon, Madden, & Firtle, 1994).... Subsequently, techniques should divide their audience in the light of the market segmentation data and make surveys, observations, conduct focus groups and interviews aimed even more specifically at each segment....