Nobody downloaded yet

Cotton On - Assignment Example

Comments (1) Cite this document
Summary
This paper will explore the marketing opportunities it can tap in order to reinvent its image to a flexible label that is essential to every fashion genre. For creating understanding regarding Cotton On’s operations and the environment for its business activities will be analyzed in detail…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.9% of users find it useful
Cotton On
Read TextPreview

Extract of sample
"Cotton On"

Download file to see previous pages Internal analysis will also discuss the strategies adopted for attaining growth within the segment in coming years and how marketing mix has helped it to be different from its competitors. Cotton On’s target segment and its marketing strategies to promote products will also be discussed. External environment for Cotton On’s business activities will be discussed in a separate section. For analyzing the external environment, SWOT analysis will be utilized to understand the strengths and weakness as well as opportunities and threats coming from competitors’ business activities will also be analyzed. In addition, the surrounding environment, which includes the domestic and global market situation for the company, its size and the consumers of Cotton On’s products, will be assessed. The results derived from internal and external analysis of business environment for Cotton On will be utilized in the next stage to develop a set of objectives for the marketing of company’s products. These objectives will help further to develop marketing strategies which includes the selection of market segment and positioning of the brand. The suggested marketing objectives and strategies will be supported with the action plan, identification of individuals who are responsible to implement it, time schedule, and budgeting and performance analysis measures. Introduction Cotton On is one of the few organically Australian ready-to-wear (RTW) fashion label. Fairly young in the industry at less than 30 years old, they now have shops all over Australia, New Zealand, and America. It has uniquely mirrored the same image that Australia has project all over the world, relax, simple and comfortable. Its primary target is the youth, 15-30, who feels wants a simple no-nonsense style...
The intention of this study is Cotton On as one of the few organically Australian ready-to-wear (RTW) fashion label. Fairly young in the industry at less than 30 years old, they now have shops all over Australia, New Zealand, and America. It has uniquely mirrored the same image that Australia has project all over the world, relax, simple and comfortable. Its primary target is the youth, 15-30, who feels wants a simple no-nonsense style that is flexible yet fashionable. Through the years, there has been constant effort from the brand to reinforce their image through TV commercials, print ads, and out-of-home advertisements. However, the fashion industry has witnessed an incredible shift of media consumption from traditional to digital. Many of these digital adaptors belong to the same target market that Cotton On caters to, young from the broad C. Many businesses have taken advantage of this by, early on, exerting the same effort digitally as they do above the line. Unfortunately, Cotton On came in late. They, in fact, established their online store less than three years ago. Outside of the online store, very little effort has been exerted to utilize the digital media to reach the Cotton On target market. This lack of digital presence resulted to one of the biggest digital scandal in the business world when facebook members started spreading complaints and protests against Cotton On Children’s line. The protest claimed that Cotton On’s pieces contained “disrespectful” messages. Cotton On reacted late and not without considerable damage to the brand. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Cotton On Assignment Example | Topics and Well Written Essays - 5500 words”, n.d.)
Retrieved de https://studentshare.org/business/1392246-cotton-on
(Cotton On Assignment Example | Topics and Well Written Essays - 5500 Words)
https://studentshare.org/business/1392246-cotton-on.
“Cotton On Assignment Example | Topics and Well Written Essays - 5500 Words”, n.d. https://studentshare.org/business/1392246-cotton-on.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
ks
kshlerinkarli added comment 4 months ago
Student rated this paper as
Wonderful paper! Used it to finish an assignment for a business course. It was easy as ABC, for the first time in my life.
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Adsorption/desorption of Chlorohexidine (CHX) on Flax and Cotton fibers
...? Adsorption/desorption of Chlorhexidine (CHX) on Flax and Cotton fibers Chlorhexidine is an important substance which possesses antiseptic activity against both gram negative and gram positive bacteria. For this reason it has important practical applications, for example in dental practice. It can adsorb on enamel and manifest antiseptic properties longer than other antibacterial compounds. The fact highlights the importance of further investigation in the area, which is done in the current research. The present work is aimed to investigate certain aspects of adsorption and desorption of chlorhexidine (CHX) on flax and cotton fibres. Initially, the research is focused on determination of chlorhexidine’s...
34 Pages(8500 words)Dissertation
Brothel book/or Picking Cotton
...& No Theory and Ethics (Picking Cotton) 08 March Introduction Man is a social animal and normally would prefer to be in a group rather than be alone himself. Early societies, even before the advent of civilization, imposed certain norms so that everybody can work, live and stay in harmony with everyone else. Conformity had a premium back then and even until today. Conformity is judged best on how people accept the norms in a society as part of their internalization process. In this regard, anything out of the norms will be considered as a deviation. In psychology, it is deviant behavior. Because of the hostile and often precarious existence of man in the early times, deviance was punished because it puts a society at...
8 Pages(2000 words)Essay
System Variables in the Ronald Cotton Case
...? System Variables in the Ronald Cotton Case Introduction Analysis Ronald cotton case: In July 1984, on two occasions an assailant broke into two apartments, robbed and raped the two women with whom he came in contact. Through a series of bad luck and errors by the police and the judicial system, Ronald Cotton was found guilty of both crimes. In the first case, he was convicted of both counts of rape and robbery. In a second case involving the other rape case, he was additionally convicted of rape and robbery. In total, he was convicted of the two cases, two accounts of rape and two accounts of robbery. During the introduction, Cotton complicated the case by being nervous...
3 Pages(750 words)Essay
Dr. Henry Cotton
...Dr. Henry Cotton” Dr. Henry Andrews Cotton (1876-1933), worked as a medical director at New Jersey Hospital, Trenton. His study and practices involved the treatment using scientific medicines concept that was developing in the doctors during the 20th century. He believed that insanity caused due to mistreatment and ignorance of infections and can be cured by treating the infections properly. He aimed his dental and medical staff at applying surgical bacteriology. Dr. Henry was an excellent student of Dr. Adolf Meyer of Johns Hopkins School of Medicine, who is considered to be a master of American psychotherapy in the start of 1900s. He observed that the patients with high body temperature frequently...
4 Pages(1000 words)Essay
Cotton-topped tamarin
...COTTON-TOP TAMARINS Tamarins are New World monkeys. They are ified into 3 categories on the basis of their facial appearance: hairy-faced, mottle-faced and bare-faced. The cotton-top tamarin, which is classified in the third category (Lang), is an animal primarily grouped as ‘mammal’ and further categorized as ‘primate’ and then sub-categorized under the ‘haplorhini’ [apes and monkeys] species. Its scientific name is ‘Saguinus Oedipus’ (Sylvester). Cotton-Top Tamarin (Lang) Appearance The cotton-top tamarin is instantly recognizable by the lengthy mane of white hair that is...
4 Pages(1000 words)Research Paper
Eli Whitney and the Cotton Gin
...ELI WHITNEY AND THE COTTON GIN Eli Whitney and the Cotton Gin Introduction Eli Whitney was an American born onDecember 8, 1865.He schooled and graduated at Yale College in 1792 hoping to become a lawyer.After graduation,Eli was employed as a lawyer in South Carolina.While working in South Carolina,Eli met a woman by the name of Catherine Greene, who was a widow of a general.She had invited Eli to stay on her plantation called Muylberry Grove while still studying law. After working as a tutor for some years, Eli found out that his tutoring job was going to be half of what he was told, he accepted Catherine Greenes offer.While staying on her plantation, he learned about the production of...
7 Pages(1750 words)Research Paper
Eli Whitney and the Cotton Gin
...Introduction People around the globe today wear cotton clothes. Besides, artifacts of cotton clothing have been in display in Mexico, Egypt, china, Greece, Rome and regions around the river Indus and along the northern coasts of Africa. The history of cotton cloths, cotton farming and the invention of cotton related machines such as the cotton gin dates back to the years of slave trade and slavery around the world. Famous scientists such as Eli Whitney are remembered for their enormous contributions in revolutionizing the lives of cotton farmers besides making tremendous improvements in the war fields of his time. The most famous inventions of Eli Whitney was the cotton gin which saw forth the revival of slave trade, a practice... that was...
7 Pages(1750 words)Research Paper
Hisotry of cotton historical essay
...The History of Cotton The History of Cotton Cotton is a fibre used to manufacture most of the fabrics sold globally. It grows and extracted from a plant that is a member of the Hibiscus family and is botanically called Gossypium Hirsutum or Barba dense. The structure of a cotton plant represents the perennial shrub acquiring the maximum height of 3.5 m from the ground. Cotton is commercially grown in many countries as does not need too much rainfall to cultivate and only requires a black clay soil for its cultivation. The most common type of cotton grown in Australia is the Gossypium hirsutum mostly called the American Upland. The plant...
3 Pages(750 words)Essay
Horizontal Profile of Cotton
...Horizontal Profile of Cotton of Affiliation Horizontal Profile of Cotton I. Introduction A cotton product does not irritate the skin. It is preferred for underwear and other clothes worn closely to the body. Cotton blends easily with other garments and is adaptable. It blends with Lycra and polyester synthetics. The cotton fabrics are easy to dye due to their white color and absorption property. It is imperative to note that, a cotton product has a very high absorption rate with the capacity to hold twenty-seven times of the water weight. Cotton is strong when wet. The physical attributes of cotton make...
4 Pages(1000 words)Research Paper
Advantages and Disadvantages of GMO Cotton
...Advantages and Disadvantages of GMO Cotton Introduction Cotton is a plant that is important in making of textile. Cotton, however, has other uses apart from being the raw material in making of garments. It is a raw material for making animal feed. Many food ingredients are also derived from it. Genetically Modified (GM) cotton is grown in many countries, including China, primarily to help in the reduction of pesticide use. The article will talk about the use of GMO cotton and its advantages and disadvantages over the other cotton. Advantages and Disadvantages of GMO Cotton Advantages of GMO Cotton The...
6 Pages(1500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Assignment on topic Cotton On for FREE!
Contact Us