Marketing Communication
9 pages
(2250 words)
, Download 2
, Assignment
One powerful way of effecting market communication is through advertising.... Advertising is used mainly with the intention of maximizing sales, for publicity, brand building, to persuade buyers, to introduce new products, enable market leadership, inform changes, face competition, enhance goodwill and to counteract competitors' advertisements.
... Competition between a two or more providers of the same products for which a potential market exist
...