Marketing Communication at London Olympics
9 pages
(2455 words)
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The essay "Marketing Communication at London Olympics" focuses on the critical analysis of the major issues in marketing communication at the London Olympics.... Communication is simply the process of exchanging meaningful information, opinions, or thoughts.... ... ... ... Marketing comprises of identifying the target market, developing new products or new aspects of an existing product, developing pricing, promotional and sales strategies, selling the products, and finally, providing proper after-sales services and taking feedback (Kotler, Keller, 2007)....