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Above-The-Line and Below-The-Line Advertising. Are they still Relevant
6 pages (1500 words) , Download 2 , Essay
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Smith and Jonathan (2004) argue that BTL is every other (than advertising) communication tool excluding sales force.... Supporters may argue that in recent times, ATL and BTL advertising is about delineation between image and promotional advertising.... Promotion involves all kinds of marketing communication activities, from defining communication objectives and target audience, to selecting communication channels, and identifying the size of communication budget ....
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Pre-implantation Genetic Diagnosis
30 pages (8631 words) , Download 2 , Research Paper
The paper "Pre-implantation Genetic Diagnosis" describes that many contend that pre-implantation genetic diagnosis is not a wise use of medical resources today, particularly when there are so many diseases and cancers that continue to ravage mankind.... ... ... ... A strong argument in opposition to gender selection is that it enables couples to discriminate on the basis of gender before the child even has a chance at life....
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Human resources management (HRM)
1 pages (250 words) , Download 2 , Coursework
Free
Globalization has the effect of making goods and services more efficient as countries are enabled to capitalize on its comparative advantage (Liberty Fund Inc 2007).... It has also significantly removed barriers to trade (tariff and non-tariff) and made the movement of goods,.... ... ... In effect, it made the world into a smaller global village (www....
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Zinns Primary Points
3 pages (750 words) , Download 2 , Essay
According to Zinn, victims of progress give a plain and an understandable solution to how and why native peoples who are adversely affected by the ever-modernizing culture for the first 500 years (15).... According to Zinn, victims of progress give a plain and an understandable solution to how and why native peoples who are adversely affected by the ever-modernizing culture for the first 500 years (15)....
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Religion in the Middle East
3 pages (750 words) , Download 3 , Research Paper
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Middle East similar to numerous global regions based on religion is diverse (Pankhurst, 2010).... This is contrary to numerous people's perceptions that deem the sole and notable creed characterizes the region is Islam.... .... ... ... Middle East similar to numerous global regions based on religion is diverse (Pankhurst, 2010)....
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Question for IM
1 pages (250 words) , Download 3 , Assignment
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why is choosing the most appropriate market entry and development strategy one of the most difficult decisions for the international marketer?... Global strategic alliance is usually created when a company desires to edge into a related business in foreign country especially in markets where government prohibits imports so as to guard domestic industry....
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Sporting Goods Store
15 pages (4387 words) , Download 2 , Assignment
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This is the situation in which the follower agrees to your influence and commits to do the aloted task, accordingly.... The paper tells us that why we influence people and what are the motives behind it, and it also tells us that what the purpose of influencing others is.... The paper tells us that why we influence people and what are the motives behind it, and it also tells us that what the purpose of influencing others is.... Of course, he has it, as he is the new manager of the Store and he can use it wisely to analyze the problems and issues with the Store and why the profit is not substantial?...
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Mental Health
1 pages (250 words) , Download 26 , Research Proposal
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Negative social and physical outcomes are risks that are faced by an individual with a personality disorder, in addition to the psychological impact that is defined in the.... ... ... We will discuss some previous findings as we propose the individual effects of personality disorders as a research topic. ...
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Psychology of Crime Commitment
10 pages (2763 words) , Download 0 , Essay
Free
riminal psychology of why do people commit crime ... While interest in crime has always been high, understanding of why it occurs and what to do about it has always been a problem.... This paper "Psychology of Crime Commitment" discusses and evaluates the issue of behavioral psychology in the correlation with personality traits and criminology and also how does this behavior emerge and inculcate in their personality psychology....
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Research Methods in Education
17 pages (4712 words) , Download 0 , Literature review
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Some researchers argue that research approach is best determined by the discipline while others believe that the type of data should be the determining factor.... This literature review "Research Methods in Education" presents major differences between research paradigms though pragmatists tend to emphasize the similarities between positivism and interpretivism....
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Bounced Check, Return of Unsold Books, Safety at work Places
4 pages (1000 words) , Download 2 , Essay
The company Delores was working for failed to provide enough security in the work place, and that is why she was raped in the premises.... why did the janitor rape her at the company premises?... They could argue that Press Publishers had supplied books of low quality; hence, they easily get damaged.... Boardwalk Books may want to argue that the problem arose from the fact that the publisher's goods were selling very slowly, however, such argument many not hold any water since it does not prevent them from taking care of the goods....
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The Issue of Insolvency Laws in the UK
6 pages (1618 words) , Download 1 , Essay
Free
ne case law that he can use to argue his case is the Aluminium Industrie Vaassen BV v Romalpa Aluminium Ltd was UK insolvency case that was similar to the Raymond case.... Raymond can use this case to argue his case.... With regard to this property, Raymond can still argue that the property belongs to him and he can quote the Aluminium Industrie Vaassen BV v Romalpa Aluminium Ltd case.... ith regard to this particular product, the creditors to Reddington Building Supplies Ltd can argue to this property does not belong to Raymond but belongs to Reddington Building Supplies Ltd and that they have a right to liquidate it....
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Microbial Processes in the Deep Ocean Ecosystem
5 pages (1250 words) , Download 1 , Term Paper
Free
The author concludes that many unknown genes and compounds have been discovered.... They could be many questions raised about the bioprospecting the deep-ocean life-forms.... However, there are also threats arising especially associated with deep sea mining, oil extraction and pollution of the deep oceans....
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Parole in Australia
8 pages (2246 words) , Download 2 , Essay
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The reason why parole causes inconsistency and resulting in a lot of doubt is that it gives the tribunal the power to determine the amount of punishment that an offender is to be given.... he reason as to why parole causes inconsistency and resulting to a lot of doubt is that it gives the tribunal the power to determine the amount of punishment that an offender is to be given.... The main reason as to why prediction methods are rarely used is because the resolution to release the offender or not cannot be decided purely on the statistical estimation of succeeding behavior....
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Chicago Gun Laws and Its Effect on the Criminal Justice System
8 pages (2219 words) , Download 3 , Research Paper
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"Understanding why Crime Fell in the 1990s: Four Factors That Explain the Decline and Six That Do Not.... One could argue that in the end, an ordinance like the one in Chicago hurts law-abiding citizens more so than criminals.... This research paper "Chicago Gun Laws and Its Effect on the Criminal Justice System" shows that given the propensity for firearm-related crime in the city of Chicago, it is not much of a surprise that the city has a reputation for some of the most stringent gun control policies in the nation....
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Zero Tolerance Policing
8 pages (2355 words) , Download 0 , Research Paper
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In such an environment, the theorists argue WHO?... The paper "Zero Tolerance Policing " highlights that the 'broken windows' policy, which emphasized arrests of offenders for misdemeanors was instrumental in restoring public stability and order, and hence reduction in crime, in areas that were prone to such violence....
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Potential of New-generation Microbial Enzymes to Improve Energy Value
22 pages (7341 words) , Term Paper
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"Potential of New-generation Microbial Enzymes to Improve Energy Value" paper explores the impacts of new-generation on microbial enzymes that can improve energy value and ileal nutrient digestibility of cereal grains for poultry; including positive and negative aspects.... .... ... ... GIT measurement, performance, and bacterial community of the ACR gave an indication of microbial development in modern poultries....
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Changing Families in a Changing World
8 pages (2221 words) , Download 3 , Research Paper
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The paper "Changing Families in a Changing World" highlights that in modern society divorce is one of the most serious problems we must deal with.... It is a phenomenon that drains our economy and threatens to ruin the building blocks of our way of life.... ... ... ... Women now play more and more roles in outdoor activities....
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Progress Statement and Development Plan
6 pages (1824 words) , Download 2 , Essay
Free
This paper ''Progress Statement and Development Plan'' tells us that The purpose of this progress statement is to identify the weaknesses I have encountered during my study as a first-year undergraduate examining my personal, academic, and career progress, placing particular attention on the efforts....
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Racial Ethical Cultural and Linguistic Issues
12 pages (3000 words) , Download 2 , Research Paper
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The hospital authorities asked the patient why he acted in such a manner when others belonging to his same ethnic group chose to remain silent.... Zambrana et al, in this respect, argue that culture plays a dominant role in the patient-provider encounter and for them “the effect of culture is most pronounced when it intersects with low education, low literacy skills, limited proficiency in English, culture-specific values regarding the authority of the physician, and poor assertiveness skills” (Zambrana, Molnar, Munoz & Lopez, 2004, p....
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Government Regulations - Propose Regulation Change
2 pages (500 words) , Download 2 , Essay
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The industry that is currently the subject of a regulatory change is in the business to business e-marketing sector.... The proposed change is posted on the Federal Register of Dec.... 14, 2005, pages 74014-74016.... It can be viewed at the following website URL: http://www.... am.... rg/s_nam/bin....
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Potential Benefits of Adopting the IFRS in Australia
9 pages (2698 words) , Download 2 , Coursework
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Consistency happens to be the major reason why most companies as well as nations are currently adopting IFRS.... why do countries adopt International Financial Reporting Standards?... ack of Knowledge of IFRS- (Stewart & Alison, 2006) argue that most accounting professionals in Australia lack knowledge of IFRS.... The further argue that only 30 percent were rated as having excellent Knowledge of IFRS....
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Has globalization transformed the pattern of global poverty and inequality In what ways
5 pages (1250 words) , Download 2 , Essay
This paper will argue and discuss as to whether Globalisation has actually resulted into transformation of poverty patterns and inequality and if yes, in what ways it achieved both the ends.... Introduction Globalisation is considered as an important phenomenon which has resulted into widespread changes in socio-economic variables in developed as well as developing countries....
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What is abortion and in which cases it could be used
5 pages (1250 words) , Download 2 , Essay
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What happens when an expectant woman becomes severely ill and on diagnosis,doctors suggest that part of her medication requires removal of the fetus in order to allow the woman to respond positively to medication?... .... ... ... What if a woman is raped and conceives but she is not in any way interested in having a kid or keeping the memories of rape with her, is she justified to terminate the pregnancy?...
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A Clockwise orange - Violence and Society
4 pages (1000 words) , Download 3 , Essay
Free
Such communitarian leaders argue that those who follow virtues of ideal community should be rewarded by the state (Etzioni).... The novel A Clockwise Orange by Anthony Burgess raises questions on the manner in which a typical so-called free society in modern times implements law and order mechanism and deals with habitual criminal lawbreakers....
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Japan Having Some of the Lowest Birthrates in the World
4 pages (1000 words) , Download 2 , Essay
Therefore, I will argue that the government needs to adequately address these issues which call for the need to have timely changes in governmental policies as well.... Japan having some of the lowest birthrates in the world The growing decline in birthrates has been proved to be one of the most challenging issues faced by Japan....
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The City of Marina and the Board of Trustees of California State University
6 pages (1751 words) , Download 0 , Case Study
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In an article published in Best Best and Krieger Attorneys at Law, Strand and Buckman argue that the decision necessitate or oblige the Trustees as well as other organizations or groups associated with education to reorganize the manner in which they deal with the effects of their ventures on areas outside their premises (n....
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Environmental ethics
5 pages (1250 words) , Download 4 , Essay
Indeed, it is quite difficult to find a person or a group of people who are directly responsible for them; that is why they are thought to be global problems.... That is why a true believer should look at the environment as a collection of signs that show how great God is.... That is why if a person makes any change in the environment, for example by making an entire species extinct, than this balance is broke once and for all.... What is more important is that people do not possess wisdom to restore the balance; that is why they should never perform actions that have...
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Should both parents assume equal responsibility in raising children
5 pages (1250 words) , Download 2 , Essay
ne of the main reasons why parents should assume equal responsibility in raising children is so that these children know their mother and father equally and have a good relationship with both parents, something which is important in lives.... nother reason why this shared responsibility is fairer for the women is that it can be quite difficult for a women to balance all the childcare, a social life and a job, which means that she usually has to give one of... I argue that it is fairer for women and better for children that parenting responsibles are equal....
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Logic and the Immortality of the Human Soul
6 pages (1606 words) , Download 3 , Admission/Application Essay
Free
This probably explains why, even though there are very few givens, or a priori truths that can be used to argue the existence of an immortal soul logically, many philosophers have been tempted to creating arguments, both for and against such an entity existing.... Even if this were true, it does not imply the ability to contain existence necessarily – why would a soul work like a brain, having ability to comprehend and retain information, rather than like a microscope or a pair of binoculars, which, when its owner dies, can go on to be used by another, but not retaining any trace of the past owner?...
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Functionalism and the Theory of the Mind
7 pages (1748 words) , Download 3 , Essay
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The major reason as to why Functional Specification Theories do not support multiple realizability is the fact that mental states are only realized by brain an issue that is seen to be important.... They also argue that psychology applies the same principles that are used in biological science which for instance indicate that the role of a kidney is to filter blood while the heart is responsible for pumping it....
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The Canterbury Tales by Chaucer
6 pages (1644 words) , Download 0 , Essay
Free
Although someone can argue that Chaucer and his contemporaries' perception of love differs from the modern people's idea, the subject of love conveyed by Chaucer's stories proves its relevance for the 21st century.... This essay "The Canterbury Tales by Chaucer" presents Chaucer's collection The Canterbury Tales that is strongly recommended to the audience, for it provides readers with moral lessons of love able to change their worldview even in the 21st century....
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Role of Food Industry Self-Regulation in the Future
5 pages (1595 words) , Download 2 , Essay
Free
ampton and Macrory argue that effective regulation reduces the burdens imposed on the businesses therefore, regulators are responsible should be careful in their decisions and they should be transparent and accountable for their role in economic progress.... The paper "Role of Food Industry Self-Regulation in the Future " discusses that it can be argued that when regulations are set at the state level by government regulatory agencies, then to ensure their enforcement, the self-regulation at the local level becomes very significant....
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Manilatown
6 pages (1794 words) , Download 0 , Research Paper
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This is the reason why I chose to analyze the article.... That is why I am attempted to argue that the article does not come with more logic with it.... Despite the fact that it mainly focuses on the reconstruction of the cultural site of the Filipinos that was demolished by the police, the article does not give us extensive reason why the site was demolished and effects after the demolition....
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Modigliani and Miller's Economic Models
5 pages (1572 words) , Download 2 , Essay
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This essay "Modigliani and Miller's Economic Models" critically analyze the fundamentalist and revisionist positions.... Modigliani and Miller gained popularity for their intense study of the capital-structure theory.... Their study led to the emergence of the capital-structure irrelevance proposition....
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How Violent Video Games Contribute to Violence
6 pages (1678 words) , Download 3 , Research Paper
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Since, they argue there are numerous individuals globally who have watched and played the games to date, hence the world is intact.... This research paper "How Violent Video Games Contribute to Violence" explores violent video games which usually bear grievous impacts, and entail being aggressive....
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Long-Term Healthcare Capstones in the US
5 pages (1335 words) , Download 0 , Assignment
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ccording to Zimmerman and Dooley (2001), the various reasons why a health care organization pursues merger and affiliation are; ... econdly, care providers argue that outcome-based operation would be necessary to ensure the quality of care.... The assignment "Long-Term Healthcare Capstones in the US" focuses on the critical analysis of the major capstones of long-term healthcare in the US....
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War as a Driver behind the Evolution of Human Political Life
5 pages (1400 words) , Download 2 , Essay
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Theorists argue that international law is not truly law because it is not applied by coercion, but the writer Hadley Bull scorns this notion.... This paper "War as a Driver behind the Evolution of Human Political Life" discusses whether can war be held responsible for the origin of human political life or if was there any other motive behind its evolution....
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Key Distinctions Among Successful Transactional and Transformational Leaders
5 pages (1553 words) , Download 0 , Essay
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Researchers argue that although these two leadership styles have distinct focus, the reality is that they all focus at increasing the productivity of their organization.... This essay discusses the differentiating factors of the two leadership styles: transformational and transactional....
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Pfizer Company
5 pages (1694 words) , Download 0 , Case Study
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Hence, it is justified to argue that Pfizer has a genuine aim to foster health projects with innovative solutions and treatment methods followed by steps to enhance awareness and information in the society.... The paper "Pfizer Company" provides a critical analysis of Pfizer's social performance and its impact on stakeholders such as governments of host and home nations, suppliers, customers, employees, and society as a whole, evaluates the Pfizer's Corporate Social Responsibility program....
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European Social Model
25 pages (6250 words) , Download 3 , Essay
This essay talks that throughout Europe the attitude towards public services and the role of governments has changed dramatically.... Governments are facing declining revenues on one hand and rising demands for, and expectations of, public services on the other.... .... ... ... According to the report personal social services are not only services of general interest but also an indispensable element of social protection systems....
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Affordable Housing in London
7 pages (1750 words) , Download 4 , Essay
Free
This essay explains some of the current changes that have been experienced in the affordable housing policy in London and the possible solutions that can lead to affordable housing within this great city.... To address this housing problem, London has undergone several policy changes.... ... ... ...
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War on Drugs and Its Effects
5 pages (1250 words) , Download 0 , Essay
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The essay will scrutinize the various motivations behind why people use illicit drugs, as well as examining any positive impacts the war on drugs may have had.... The essay will scrutinize the various motivations behind why people use illicit drugs, as well as examining any positive impacts the war on drugs may have had.... However, others argue that the policies and strategies used by the government are ineffective and counter-productive.... Proponents of the policy argue that it is a necessary tool to reduce substance abuse and protect public safety....
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Ways Of Strategically Reducing Cost Of War
15 pages (3750 words) , Download 2 , Research Paper
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The paper "Ways Of Strategically Reducing Cost Of War" discusses costs that are caused by war.... Some of these costs include humanitarian costs, economic costs, environmental and spiritual costs.... It also shows how government can set up strategies of reducing the above costs.... ... ... ... The human costs include the number of people dead, or wounded, maimed, displaced or who turn out to be refugees....
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A knowledge base for Accredited Green Buildings around the world
20 pages (5000 words) , Download 5 , Dissertation
The University Of Salford School of the Built Environment BSc (Hons) Property Management and Investment Student “A knowledge base for Accredited Green Buildings around the world.... ?? Number of words: Name: Giorgos Gavrielides Student Roll Number: @00289110 Table of Contents Abstract 4 Chapter One: Introduction 5 1....
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Wal-Mart's Recovery from the Bribery Scandal
6 pages (1500 words) , Download 2 , Case Study
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The study "Wal-Mart's Recovery from the Bribery Scandal" is devoted to the investigation of the scandal of the world-famous corporation, the consequences of its influence on the brand reputation and ways to regain the lost trust of stakeholders, the need to introduce a code of business ethics.... ...
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STATE of Nebraska, Appellee, v. Jerry Watson, Appellant
5 pages (1250 words) , Download 2 , Research Paper
He gets charged with murder of Caroll Bonnet, which took place in 1978.... Exactly 33 years down the line, when Jerry would have as well forgotten of the charges against him.... When Jerry thought that nothing could revive the case.... ... ... The investigation was done by “cold case”, a department of Omaha Police Department's homicide unit and led to the prosecution of Jerry Watson....
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Overview of House v Bell Case
5 pages (1379 words) , Download 0 , Case Study
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From the paper "Overview of House v Bell Case" it is clear that House stated that the new evidence was sufficient to permit him to pass through the gateway.... This allows him to bypass all technicalities that would bar him from making a claim of innocence.... ... ... ... Post-Conviction relief is an appeal to a criminal sentence that challenges a conviction that has become final in the ordinary appellate process....
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Letting the Big Ones Get Away a Focus on Ethics
4 pages (1000 words) , Download 0 , Case Study
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This paper "Letting the Big Ones Get Away a Focus on Ethics" focuses on the fact that in various prosecution cases ethics plays an important role in the quest for justice.... The most important of these ethical considerations are normally prop-up in the differential cases.... .... ... ... The unethical behaviour of criminal defendants and witnesses who are hell-bent on avoiding trial or becoming hostile respectively has presented the grave challenges to the legal profession, especially the prosecution....
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Green Criminology and Protection by the Criminal Law
5 pages (1393 words) , Download 3 , Essay
Free
From the paper "Green Criminology and Protection by the Criminal Law" it is clear that green criminology offers one 'a better understanding of environmental harm and the impetus to see, judge and act on matters that are radically altering the fundamental nature of our world'.... ... ... ... The question of whether animals are subjected to suitable levels of protection by criminal law deserves primary attention as the number of extinct and endangered animal species is increasing day by day....
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