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The Role That Customer - Brand Identification Plays In Brand Loyalty and Brand Promotion
19 pages (4750 words) , Download 3 , Literature review
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The area of relationship marketing has been an area of focus for the last few years.... Apart from that a small focus group interview session with the brand managers of renowned companies will be carried out.... 2) It can be referred to as a form of behavioral response towards the act of purchase 3) It is articulated over a period of time through some decision making element.... The Role That - Brand Identification Plays In Brand Loyalty and Brand Promotion Table of Contents Introduction 4 Background 4 literature Review 10 References 22 Bibliography 24 25 Introduction The report will discuss the concepts of branding in accordance with customer loyalty and brand promotion....
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Fuel Cell Technology: A Comparative Evaluation for Applications in Building in Saudi Arabia
11 pages (2750 words) , Download 3 , Literature review
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It is common with other economies across the worlds which have a great deal of industrial developments, putting more focus on creation of jobs rather than pollution.... According to Martin and Bakhsh (2005), 74 percent of the fuel cells applications in Saudi Arabia put an exclusive focus on the transport industry.... According to a plethora of researches, it has been found that the fuel cell power systems efficiency is not affected by size and as such, the development of the initial plant usually focus on low energy....
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Leadership, Entrepreneurship, Decision-Making and Human Resources Management
11 pages (2720 words) , Download 0 , Literature review
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There was strife between Jobs and Sculley about the focus of the company whether it should be on technology or on customers' needs.... Researchers all around the world see this form of leadership in a negative light but the success of Apple is an exception.... Like authoritarian leadership, this form of leadership also has its own trickle-down effect which gets reflected in the attitude of the managers and also on the production floor.... Researches show that laissez-faire form of leadership does not provide successful outcomes....
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Art Considered as Cultural Politics in Three Thinkers
6 pages (1641 words) , Download 1 , Literature review
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The solution to this debate lies on the two ideologies: Herbert Marcuse's Aesthetic Dimension and Nicolas Bourriaud's relational form.... Contrary to Marxist aesthetics, he views the political potential of art in the art itself, in its modernist form.... He further argues that, by virtue of its aesthetic form, Art is largely independent of the given social relations.... It is a struggle to understand fully whether he argues that the relational form as socially immersed, or whether it has to have a political agenda as well....
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Corporate Valuation and Risk Management
8 pages (2169 words) , Download 0 , Literature review
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The implementation of corporate risk management to curb volatile financial risks with specific focus on Foreign Exchange Risk, Interest Rate Risk & Commodity Price Risk is viewed as a measure to enhance firm's value.... nterprise Risk Management is devoted in highlighting, evaluating, supervising and controlling enterprise risk which may come in any form.... The paper "Corporate Valuation and Risk Management" is a great example of a finance and accounting literature review....
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Social Support in Nursing
14 pages (3828 words) , Download 0 , Literature review
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s the earliest form of "psychiatric" social work practice, aftercare functions became the vehicle for linking the emerging methods and tasks of social work with the existing structures of psychiatric care.... In the early years of the 20th century, social work's practice boundaries expanded to include direct work with people with the most serious mental illnesses through the function of aftercare....
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What Is Procrastination and Why Does It Matter
11 pages (3963 words) , Download 0 , Literature review
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The study also suggested that ADD side effect of internet addition would likely create difficulties for these addicted individuals to focus on their schoolwork, eventually causing academic difficulties.... In effect, most students participated in some form of procrastination before their exams.... The paper "What Is Procrastination and Why Does It Matter" is an outstanding example of a management literature review.... The paper "What Is Procrastination and Why Does It Matter" is an outstanding example of a management literature review....
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ITALIAN WINE IN CHINA: Understand Chinese wine market and consumers
18 pages (4500 words) , Download 3 , Literature review
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In discussing about the origin of wine in China, the researcher needs to open the pages of history books that providing a very in-depth overview of Chinese literature and culture that was existent in the early times.... .... ... ... The evolution of the telecommunication technology since the beginning of the previous decade has played a massive role in introducing a wave of technological advancement and sophistication in the lives of the masses all around the world....
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Business Ethics Analysis: Abercrombie and Fitch
12 pages (3708 words) , Download 4 , Literature review
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Running under the assumption that adhering to social justice expectations is a moral and culturally-accepted form of good, then this would require the CEO to maintain an ethical leadership stance that prescribes to social justice by ensuring that equal opportunities and respect for the rights of others should be considered.... However, prior to this apologetic statement, Abercrombie & Fitch had been the historical target of special interest groups and general societal stakeholders for unethical business behaviours associated with alleged pornographically-centric depiction of its advertising models and for offending youth markets that are, essentially, shunned by the business and its representatives....
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What Do We Know and Do not Know about Entrepreneurs
6 pages (1889 words) , Download 0 , Literature review
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Innovation, sustainable growth and profitability stay in the main focus of them (Carsrud, Brännback and Brännback, 2007).... These views focus on different qualities and factor of entrepreneurs (Casson, 2003).... It will focus top enhance good practices of them.... They have inborn capabilities and qualities which help them to form an organization and make their innovative ideas successful (Miner, 1996).... "What Do We Know and Do not Know about Entrepreneurs" literature review deals with entrepreneur and different things what we need to know or what we don't know about them....
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Long-Term Investors Should Buy Equities
11 pages (3173 words) , Download 0 , Literature review
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The choice to focus on long-term price changes as opposed to short-term gains enables them to stay away from investing in attractive stocks that cannot withstand immediate market shocks or adjust quickly to market price adjustments.... This type of investment is particularly good for individuals who are looking for a steady flow of income in the form of dividends.... Based on the information and available literature, it is evident that equities are the most reliable form of investment....
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Advantages of Internet Along with its Issues
18 pages (5267 words) , Download 2 , Literature review
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For instance, identify theft is successful in document fraud, bank fraud, immigration fraud and in the form of burglary and robbery.... million Americans have been victims of some form of identity theft within the past five years according to a September, 2003 FTC survey, including almost TEN MILLION people in 2002 alone.... This literature review "Advantages of Internet Along with its Issues" provides advantages of the internet and issues which relate to viruses, and hacking....
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What Are the Effects of Oral Care on the Prevention of Ventilator-Associated Pneumonia
5 pages (1568 words) , Download 0 , Literature review
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This literature review "What Are the Effects of Oral Care on the Prevention of Ventilator-Associated Pneumonia" discusses ventilator-associated pneumonia (VAP) as 'hospital-acquired pneumonia occurring within 48 hours after the initiation of mechanical ventilation with tracheal intubation'....
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Social Media in Learning and Teaching
6 pages (2210 words) , Download 1 , Literature review
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Most studies focus on the uses of social media by teachers to reach students thus the need for the studies to compare cross-board applications.... Most studies focus on uses of social media by teachers to reach students thus need for the studies to compare cross board applications.... A CRITIQUE OF THE literature ABOUT SOCIAL MEDIA (FACEBOOK) IN LEARNING AND TEACHING 20 March Introduction Social media is fast growing in the world today with diverse understanding of what it actually entails both to the general populace and the learning world....
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Newspaper Portrayals of Boris Johnson
17 pages (5179 words) , Download 2 , Literature review
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In modern times, much focus among reviewers have been on internet based gatekeeping where internet broadcasters will appreciate the need to have a common code of practice that defines what is good for public consumption and what is not appropriate (Shoemaker et l, 2000).... Studies have actually showed that when the media does its work in a manner that it needs no support and assistance from any political personality or political party, it is possible that the media can go about its tasks more fairly and devoid of any political favouritism and biases that may be seen in various reportage as a form of payback for any good done to the media by the political agency (Dennis, 2000)....
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Empirical Evidence of the Benefits of Openness for Growth
10 pages (2860 words) , Download 0 , Literature review
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ome of these modern theories took foundations from classic theory of growth from Adam Smith²1 and Jean Baptiste Say2, which is by the way, criticized of the limitations it set for public services because for them government's intervention to economy in the form of ownership, production and sale of goods and services result to inefficient economic operation and management.... The paper "Empirical Evidence of the Benefits of Openness for Growth" is a great example of a literature review on macro and microeconomics....
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Causes of Rent Arrears in Social Housing
8 pages (2340 words) , Download 2 , Literature review
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If more research is conducted, there may appear to be one reason that is more important than the others and then the agencies that supply social housing can focus on this reason to help reduce the amount of people in rent arrears.... It also means that there may need to be some form of subsidised rehab for people in social housing because of the increased chance that they will suffer from substance abuse problems.... The literature used in this review will be mainly found in housing journals, but some information will be found from other journals if they contain relevant information....
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An Accurate Reflection of the State of Corporate Crime
8 pages (2000 words) , Download 2 , Literature review
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his paper will focus on the latter type of corporate crime, wherein fraud is perpetrated by directors wielding control over the corporation in a bid to earn maximum profit at the expense of the other shareholders.... he Act essentially expands the existing derivative action, and allows shareholders to sue the directors for a wider range of breaches, namely in respect of an actual or proposed act or omission involving negligence, default, breach of duty or breach of trust....
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Factors That Motivate Mergers and Acquisitions
8 pages (2000 words) , Download 2 , Literature review
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According to Jackson & Schuler (2000) a merger is a company that is formed after two companies have been joined or merged to form one entity and these companies have proportional ownership shares in a merger.... This has enabled the other companies to migrate to other countries where they can merge with other companies there to form a viable business entity.... This is also related to little risk in opening a new business venture in the other country given that two companies will be merged to form one company....
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Different Types of Simulation
6 pages (1831 words) , Download 0 , Literature review
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he discrete events which are based on the simulation in most cases model the operations of a given system to form a sequence of discrete events within a period.... The literature review is addressing the various aspects of simulation and types of simulations while relating with the dynamic size problem.... The references used in the literature review are enough to provide the necessary information concerning the simulations.... However, there are some gaps in the literature concerning simulations that can include the limitations associated with the failure to identify the practical application of simulations in industries....
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Moratoriums on Building and Individual Irresponsibility
2 pages (569 words) , Download 2 , Literature review
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The author discharged the conception that war is the inevitable consequence of 'basic, competitive, aggressive, warring human nature.... Her theory is challenged, she illustrated, by the plain fact that not all societies wage war.... For instance, she utters that war has never been experimental among a Himalayan people called the Lepchas or the Eskimos.... Actuality, neither of these groups, when questioned by early ethnographers, was even aware of the concept of war....
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Is There a China Threat, and If So What Should We Be Doing About It
7 pages (2442 words) , Download 0 , Literature review
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Serious domestic challenges compel modern China to focus its policy largely within its own borders.... ome expansion may focus on Taiwan, or distrust Japanese intentions, or reflect uneasiness over the rise of military build up in the wider world (Gurtov and Van Ness, 114).... As Professor Jian suggests: "It is here one finds that although the Cold war has ended, Cold war-style thinking has not.... Origins of the Cold war: An International History....
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Knowledge Management: How Businesses Benefit from Use this Systems to Achieve Competitive Advantage
12 pages (3244 words) , Download 0 , Literature review
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The efforts of knowledge management focus on the objectives of the organization, for example, improved level of performance, innovation, competitive advantage and the general improvement of the organization.... This is likely to create a passive form of culture whereby soundings smart is progressively rewarded in lieu of the real world outcome.... Pfeffer &Sutton (2000) state that such newly gained form of knowledge does not just add to the knowledge bank but is also seen more a more reliable than more theoretical and abstract knowledge ...
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The Advantages of Voluntary Overtime Paid Work
12 pages (3000 words) , Download 2 , Literature review
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The paper uses the existing literature to support these advantages.... The paper uses the existing literature to support these advantages.... According to the american Association of Critical-Care Nurses, mandatory overtime leads to augmented stress on the job, physical and mental fatigue, less patient comfort that may contribute to mistakes and “near-misses” with prescriptions and case associated procedures.... The american Association of Critical-Care Nurses (AACN)....
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The Need for Green Spaces in Urban Planning
7 pages (2033 words) , Download 1 , Literature review
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The implication for 21st century urban planning is that there is need for more insights into the ecological, social and economic aspects which enable sustainability in urban form (Govindarajulu, 2014).... The Social Benefits of Urban Open Green Spaces: A literature Review.... Journal of the american Planning Association....
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The Creation of a New Emotional Language in Art by Bernini with His Apollo and Daphne
5 pages (1250 words) , Download 2 , Literature review
The essay also has its focus on the contradictory relationships that come under the eroticism that is created, as well as anti sensuality of craving and ploy (Bolland, 2009).... Name Instructor Task Date The Creation of a New Emotional Language in Art by Bernini with His Apollo and Daphne This literature review gives or accounts the existence of a young sculptor by the name Bernini, who became an inspiration to many for the marvelous work he did in the creation of the statue that were seen to be above human ability....
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Cloud Computing
6 pages (1793 words) , Download 4 , Literature review
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Thus, this technology can enable them to focus more on the basic business functions and processes instead of wasting time on gaining the knowledge on the resource management of the business processes.... essentially, IT resources are rented and shared among multiple tenants much as office space, apartments, or storage spaces are used by tenants (David, 2010)....
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Armstrong's View of Groups: Important Elements and Scopes of Team and Team Management
8 pages (2273 words) , Download 2 , Literature review
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The two authors reviewed seem to have fundamental differences in their focus on how to optimise the performance of a group.... Another approach is to focus on communication and leadership (Duke Education Corporation, 2011).... However, Belbin's primary focus is on how to get the individual members to work together to promote personal character connection and link up.... This means that to her, teams were involved in the solving of problems from ancient societies then it came up to the need to form teams to become a distinct part of armies....
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Impact of Globalization on Development of Nations
12 pages (3000 words) , Download 4 , Literature review
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d) Globalisation is essentially a plurality of global knowledge systems that results in cultures which spill over across boundaries (that were developed to constraint them) in many countries and hence forms a mass global society.... The oldest form of multinational businesses have been bilateral and regional – like United States having business relations with Canada and Mexico.... a) Access to capital funding by the unprivileged helping them to acquire property rights and other form of assets that can help them achieve return on investments....
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Hertzberg Theory of Motivation in the Organization
9 pages (2250 words) , Download 8 , Literature review
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This essay shall focus on the Coca Cola Company and the implication of Herzberg's theory of motivation in the workplace.... his essay shall focus on the Coca Cola Company and the implication of Herzberg's theory of motivation.... Through motivating employees, the company has managed to enjoy constant and consistent teamwork form its workers.... Unpleasant hygiene factors can essentially be defined as demotivators their motivational though; their motivational abilities are extremely limited to certain contexts....
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Data Preparation and Collection
6 pages (1995 words) , Download 3 , Literature review
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Physically and mentally disabled persons form a substantive proportion of the population (Horner 2008, 279).... The benchmark questions used in the Best Value User Satisfaction Survey are relatively basic meaning that more viable information should be sourced from the literature review of past surveys, as well as the analysis of other similar areas around the world (Cope 2009, 174).... Population Census Data (Green Space Analysis) literature searches show that passive and informal activities are the predominant reasons why people visit green spaces in urban areas....
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The future of London Heathrow Airport
5 pages (1250 words) , Download 4 , Literature review
London was made the focus for of all these networks.... London became the main focus for international air travellers during the days of the war.... Terminals of Heathrow airport are linked by the underground passageways as well as people-mover sidewalks.... Except the Delta airline, all other USA airlines use the Heathrow airport....
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Arab Views of Europeans 1578-1727
6 pages (1542 words) , Download 2 , Literature review
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The corpus of the Islamic literature on the subject has shown a degree of hostility towards the West which clouds the existing curiosity over the other civilization.... He cited the case of Morocco, Tunisia and Algeria who, in their history and literature, have spoken about the Europeans quite extensively, displaying a level of interest that is unprecedented elsewhere in the Islamic world.... n this respect, Matar stressed that the perceptions, attitudes and behaviours of the Arabs and the Muslims that were the subject of his study were no different to the perspectives reflected in the body of literature that detail the European view of the Muslims in the same period....
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The Success of Apples iTunes Download Service and the iPod Developing
17 pages (4250 words) , Download 3 , Literature review
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s such, whilst there is clearly a correlation, Noam argues that the results are ultimately inconclusive and focus should be shifted from non-commercial file sharing to “the business potential that Peer to Peer applications may have with regard to the digital delivery of services for new business models and the legal distribution of music and other applications”36 AGAIN REITERATES THE DEMAND POINT.... Furthermore, the essence of the blue ocean strategy is that focus on competition is incorrect and it is necessary to create a new demand and that as such, the company's systemic approach will be underpinned by differentiation and low cost49....
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Physical, Emotional, Social, and Cognitive Development
8 pages (2094 words) , Download 1 , Literature review
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CASI should often prove to be more useful as a tool for the enhancement of the style of understanding of the origins and the development of the attributional form of childhood and its associated contributions to the knowledge of the event and the prevention of deprived sessions among children....
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Britain's privatized railway system
5 pages (1250 words) , Download 2 , Literature review
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First, the privatization was meant to allow the railway system to focus less on meeting political requirements in the short term and more on planning, in the long term (Smith, 2006: p9).... Even though, Cecil Parkinson, the previous Secretary for Transport had led advocacy for a form of semi-private or private ownership of the British rail network, Thatcher had deemed it too much (Jupe & Crompton, 2006; p1039).... This literature review will explore various key studies conducted on the privatization of British rail....
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Importance of Aviation Maintenance in Profit and Loss
6 pages (1799 words) , Download 0 , Literature review
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ROJECT RISK ASSESSMENT form ... The paper "Importance of Aviation Maintenance in Profit and Loss" is an outstanding example of a technology literature review.... The paper "Importance of Aviation Maintenance in Profit and Loss" is an outstanding example of a technology literature review.... he needed literature absent or rented ... or any absent literature, apply numerous wherewithal such as internet and documentation ...
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Sustainable tourism management in Spain, Benidorm
10 pages (2500 words) , Download 2 , Literature review
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In the field of ontology, there is a focus on the defining of various parameters from varied perspectives.... The book Tourism and Sustainability: Development and New Tourism in the Third World, also has important case studies in terms of pitching the cases of Bangkok against that of Benidorm in order to find a basis for the focus on sustainable tourism.... These common features can be summarized to form an accurate depiction of the issue at hand....
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Policy or Procedure Development: Safe and Efficient Removal of Chest Drains
15 pages (4032 words) , Download 0 , Literature review
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This literature review "Policy or Procedure Development: Safe and Efficient Removal of Chest Drains" sheds some light on the process of developing and implementing an important nursing procedure, the safe and efficient removal of chest drains.... he next section of the paper will provide background information on the removal procedure for chest drains, providing an evidenced investigation of the best practice possible, the benefits and or harms accruing from the interventions and a rigorous debate on the available literature in regards to chest drain procedures....
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Acceptance of Learning Management System
11 pages (2757 words) , Download 0 , Literature review
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In particular, Al-Mubaraki (2011) claims that the desire to improve the international status of Saudi Arabian universities is causing national strategies and policies to focus on reforming the existing higher education institutions and establishing new ones.... This literature review "Acceptance of Learning Management System" has four chapters with the first chapter providing an introduction to LMS, Saudi Arabia, and the status of women in the universities in the kingdom....
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Role of White Standards of Beauty
5 pages (1394 words) , Download 0 , Literature review
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Role of White Standards of Beauty One form of indirect or subtle ‘racism' that is prevalent in the contemporary world is how white skin complexionis regarded as the standard for beauty.... Claudia rages on the society's white standard of beauty, learning that black has no value in the american culture.... On the other hand, Claudia rages on the society's white standard of beauty, learning that black has no value in the american culture.... Spectacles of american Liberalism: Narratives of Racial Im/posture....
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The Neural Substrates of Synesthesia
4 pages (1341 words) , Download 0 , Literature review
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At the neurophysiological level, the literature suggests that synaesthetic experience arise from a failure of neural pruning or some form of disinhibition.... At the neurophysiological level, the literature suggests that synaesthetic experience arise from a failure of neural pruning or some form of disinhibition, as proposed by Hubbard and Ramachandran in 2005.... Structural imaging studies complement the functional studies found in literature, suggesting morphometric differences in similar brain regions: synaesthetes exhibited increased gray and white matter density in the fusiform gyrus (including V4), and the parietal and primary visual cortices (Rouw et al....
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The Various Postural Changes Associated with Pregnancy
21 pages (5654 words) , Download 3 , Literature review
The paper "The Various Postural Changes Associated with Pregnancy" states that these postural changes adversely affect the health of women, cause damage to their physiology and result in various musculoskeletal issues and musculoskeletal dysfunction during the prenatal and postpartum periods.... ...
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Fires in Multi-Occupancy High-Rise Buildings for Migrant Workers
9 pages (2596 words) , Download 0 , Literature review
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In order to tackle such a situation, it is important to create a robust strategy that would focus on not only fighting the fire but also preventing the occurrence of such fire incidents.... The fire fighters and the building management should adopt a strategy that would focus on conducting regular fire management checks of the building and accessing the construction of the structure as well.... This literature review "Fires in Multi-Occupancy High-Rise Buildings for Migrant Workers" focuses on an effective and robust strategy to reduce the number of injuries and fatalities as a result of domestic fires in multi-occupancy high-rise buildings....
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Can Equal Opportunities Exist within Schools
8 pages (2442 words) , Download 1 , Literature review
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Dealing with such scenarios requires a shift of attention and focus to student diversity.... Fair treatment of individuals in the learning institutions requires pure judgment, which is free from any form of prejudice.... Scholars have taken it up in an attempt to provide the needed body of literature that will guide the formation and implementation of education policies in the UK.... Scholars have also taken it up in an attempt to provide the needed body of literature that will guide the formation and implementation of education polices in the United Kingdom....
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The Context of Corporate Crime
8 pages (2000 words) , Download 1 , Literature review
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As far as opposing view is concern, it is suggested that focus should be made on the prevention and remediation rather than on punishment due to social contributions that corporate offenders have on the community. ... rom another perspective, there are some say that instead on putting punishment to the limelight of debates, Benson and Cullen suggested that the focus be placed on prevention and remediation.... eginning in the 19th century, the rise of corporation as a form of business has lead to a great many controversy....
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Schizophrenia and other Psychotic Disorders
4 pages (1223 words) , Download 0 , Literature review
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t is important to differentiate psychosis, which has many causes, and schizophrenia, which is a particular form of psychosis.... This literature review "Schizophrenia and other Psychotic Disorders" comprehensively presents the effects of schizophrenia and it also shed light upon how this serious disease affects the normal day-to-day lives of patients who suffer from it.... esults showed that there were no evidence of the modern diagnostic criteria of schizophrenia in this certain literature....
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Australian Federalism
8 pages (2282 words) , Download 0 , Literature review
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Layer Cake Federalism is a form of federalism where the national government exercises its own power independently from the state government which also exercises its power independently (Lader, 2006).... ayer Cake Federalism is a form of federalism where the national government exercises its own power independently from the state government which also exercises its power independently (Lader, 2006).... It is a more associative way of managing the form of government but less formal (Dautrich et al, 2009, p....
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Cash Accounting vs Accrual Accounting
16 pages (4534 words) , Download 0 , Literature review
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This is due to the fact that the financial information will single out the weaknesses form their financial reports. ... Thus the cash and accrual methods of accounting form the major foundation in any financial reports of a company (Heintz & Parry 2010). ... This is because a financial report acts as a form of gauging whether the business is making profits or losses.... The paper "Cash Accounting vs Accrual Accounting" is an outstanding example of a finance and accounting literature review....
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Does Breastfeeding Reduce the Risk of Breast Cancer
6 pages (3062 words) , Download 0 , Literature review
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his literature review looks at the research on the link between breastfeeding and the reduction in the risk of breast cancer to establish the truth in the hypothesis that breastfeeding has a reduction effect on the likelihood of contracting breast cancer.... The data for the literature review was collected by conducting searches for journal articles from MEDLINE and PubMed databases.... ther than the literature review, the current study will also involve carrying out primary research on the link between lactation and breast cancer....
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