360 Degree Feedback - Case Study Example

A Day in the life of Alex Sander: Driving in the Fast Lane at Landon Care Products Table of Contents Question 1 1 Question 2 4 Question 3 7 References 9 Bibliography 9 Question 1 a) How Is 360-Degree Feedback Used At Landon? 360 degree feedback is a process which a company uses to receive feedback from everybody who works with them such as colleagues, superiors and subordinates. Organizations carry out 360 degree feedback to get better understanding of the strengths and weaknesses of an individual working with them. The responses from individuals are put together which provide the employees as well as employers a clear identification of his overall strengths and weaknesses. It is a unique tool which helps to make the employees more efficient in their respective field. It reveals the area where an employee should provide more importance (Right Management Consultants, “Effective Use of 360 Degree Feedback”). At Landon, the 360 degree feedback was used as a method to gather feedback of their employees from incumbents of the organization present at the various hierarchy levels such as downward hierarchical employees, upward hierarchical employees, and colleagues i.e. peers along with outsiders not directly part of the Landon’s hierarchy. A feedback form is provided to the raters and they are asked to provide their views in that form. A self-evaluation is also in place where the person who is receiving the feedback requires filling in the similar form as done by other raters. The responses from various people of the organizations are collected and then the superior provides his advice to the receiver of the feedback according to the received comments and rating. b) How Should It Be Used? 360 degree is a ‘multi level’ and ‘multi source feedback’. This technique increases employees’ self-awareness and understanding of behavior to enhance organizational effectiveness. This process involves all people at every level of the organization. It also emphasizes on the self development of workers. There are five stages of managing 360 degree process. Planning: For implementing a successful 360 degree feedback, at the outset, a planning should be made. The organization should establish the purpose and objective of the process. Then the organization should develop a performance appraisal process which helps to make decisions. Subsequently, the process should state that how organization will perform the 360 degree feedback. People will rate the performance of employees according to their own views. The assessment must be based on large sample size to ensure that it is valid. The tool for 360 degree feedback is questionnaire. Questionnaire should be made in such a way that it can provide information about the job performance and behavior of the employees. The questionnaire should meet the purpose of feedback process. The feedback should be provided through presenting an average ‘score’ on all questions. It is important for an organization to consider the accurate time and resources required in advance to roll it out efficiently. Piloting: Piloting is the second stage of 360 degree feedback. It allows the group for understanding the process, which can clear any doubts regarding the process. It provides valuable information for additional planning in future. The piloting process creates a rational picture of the resources which is required to manage the feedback process in the organization and also shows that how fast the feedback can be given to the participant employee. Implementation: All results learned from piloting process are considered in this stage. Any adjustments and alterations which can make the implementation process smoother should be made. The major objective of implementation process is to ensure that everyone who is participating in this process should be clear about what this feedback process is and its objectives. A deadline should be provided so that the recipients know when to receive feedback. Feedback: Feedback is the vital part of this 360 degree process. In face-to-face feedback process, the people providing feedback should know the skills to accomplish this process. In case of open organizational culture, the person who is providing feedback might be encouraged to explore the meaning of the feedback results. This is a good starting point for successive development. The 360 degree process must be planned in such a way that the employees receive feedback as fast as possible after the feedback is provided. This could motivate the employees. The support of a facilitator is required in order to manage the feedback process efficiently otherwise it will result in negative consequences. Review: After feedback, organization should review the success of the 360 degree program. The major reason for reviewing is to observe if 360 degree program is fulfilling its major purpose. It is useful from the perspective of the individual as well as employers in order to judge whether the employees are performing well and improving their performance. The 360 degree program raises the expectation and information of expected behavior of employees. The review process should be considered at planning stage (Gray & Et. Al., “360 Degree Feedback”). Question 2 What Behaviors By Alex Are Having The Greatest Impact On The 360-Degree Data? There are several behaviors of Alex Sander which are having great impact on 360 degree data and they are: One of the behavioral traits of Alex Sander is his extraversion characteristics. He always maintains an emotional distance from his co-workers He has a pragmatic attitude and is practical as well. He sees nothing wrong when the job gets done. He ignores the way a colleague handles a project Temperament is his negative trait. He is bit arrogant towards other employees. This particular behavior causes nervousness and makes the co-workers upset and distressed. He often messes up with the feelings of other people Alex Sander has low emotional intelligence. His moods and reactions have a bad impact on his co-workers. He is not a good leader. His co-workers respect him but don’t accept him as a leader Alex has great entrepreneurial quality. He is not scared by any hurdle. He has good knowledge and can learn quickly compared to the other managers of his level Alex loves his job; he can work continuously and tirelessly. He continuously excels better than other employees. It is hard to keep up with him Alex has confidence in himself, he can do any work or calculation instantaneously and is always confident enough in the result of his work. He doesn’t want to be rejected or refused As a leader he is not weak-hearted. He never ignores the team members. Alex ensures that his team members receive due gratitude even though he has majority of credit in doing certain works. He always shows appreciation if any work is done well Curiosity is also among one of his behaviors. He is always in search of new innovation and information He is intelligent as well. He is smart enough that he went to Landon without much knowledge about cosmetics products and still managed to perform efficiently Question 3 a) If You Were Sam Glass, How Would You Handle The 360-Degree Feedback With Alex? Alex Sander is a product manager at Landon. He is smart, intelligent and self-driven and is also considered a valuable asset to the company. Sam Glass should show more concern about Alex and make him realize the need for 360 degree review, because Alex Sander is of the opinion that he doesn’t need that kind of program. Sam Glass should make him realize that his temper and arrogant behavior is creating a bad impact on the other co-workers. Sam Glass should make sure that Alex sustains his performance but controls his emotion and moods which had greatly impacted his work. This factor needs to be carefully and properly communicated to Alex Sander by Sam Glass. b) What Should Be Done Going Forward? There are a few factors which should be taken care of. Firstly, Alex should learn how to be a good leader, i.e. he must be able to motivate his workers and never underestimate the feelings of other people. He should behave in a more matured manner while handling the people of his organization. He must learn how to treat people better. Alex Sander has enough self-confidence in doing the work himself. He has an attitude of being better than other employees. However, he needs to trust other employees as well. He should not undermine other employees’ performance and avoid directing them for every step while they work. This will help to motivate other employees. Alex Sander ignores the value of diversity of various approaches and attitudes. Therefore, he needs to develop interpersonal skills in order to generate good results. He should consider other peoples’ feelings as well. These behavioral changes will enable him to improve his image in the eyes of his employees. The 360 feedback process can be also improved in future by incorporating a focus group rating approach in which raters can be selected not on a random selection basis but from a more concentrated group of people who recognizes the characteristics and traits of Alex Sander even better. This would also enhance the overall feedback process. References Gray, Áine. & Et. Al. “360 Degree Feedback”. February 25, 2011. The British Psychological Society, 2011. Right Management Consultants. “Effective Use of 360 Degree Feedback”. February 25, 2011. Global, 2004. Bibliography Greiner, Larry E. & Collins, Elizabeth. A Day in the Life of Alex Sander: Driving in the Fast Lane at Landon Care Products Harvard Business Publishing, 2008. Read More