Nobody downloaded yet

Consumer Psychology - Essay Example

Comments (0) Cite this document
Summary
Generally, consumer psychologists investigate consumer activities related with the buying, using and disposing of goods as well as services,…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.6% of users find it useful
Consumer Psychology
Read TextPreview

Extract of sample "Consumer Psychology"

Download file to see previous pages ch as coupons, websites, advertisements, package labels, point-of-sale displays),consumer magazines and other related media, in addition to word-of-mouth communications arising from both relatives and friends. Consumer psychology uses hypothetical psychological techniques in understanding consumers. Thus consumer psychologists rely upon developmental, cognitive, social as well as other psychological spheres. Consumer psychologists therefore make use of a wide range of research techniques that encompass quantitative (such as field surveys and lab experiments) together with qualitative (that include observation, interviews) approaches. The objectives of consumer psychology are description, prediction, influencing and or explaining consumer reactions or responses (Kardes, et al, 2015).
The discipline of consumer psychology rose with the rise of consumer society. A rising interest in trying to understand consumers was fuelled by rising production as well as adoption of consumer goods from beverages to household equipments and automobiles) during the 1920’s and 1930’s.Another reason was the dawn of advertising through radio in 1920 and television in 1941.In addition after the end of World War II ,several countries around the world wanted to empower their economies in part via increased consumer spending, something that further bolstered a keen interest in this discipline. APA’s department of Consumer Psychology was founded in 1960 so as to represent psychologists whose attention lay in consumer-related themes. Nevertheless, the name was in 1988, changed to the Society for Consumer Psychology (Cherry, 2015).
There are several reasons for studying consumer psychology such as enhancing business performance, influence communal policy in addition to educating and helping consumers arrive at better decisions. Due to the fact that companies need to be knowledgeable about their consumers, so that they can come up with marketing campaigns and products which are appealing ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Consumer Psychology Essay Example | Topics and Well Written Essays - 1500 words”, n.d.)
Retrieved from https://studentshare.org/psychology/1681913-consumer-psychology
(Consumer Psychology Essay Example | Topics and Well Written Essays - 1500 Words)
https://studentshare.org/psychology/1681913-consumer-psychology.
“Consumer Psychology Essay Example | Topics and Well Written Essays - 1500 Words”, n.d. https://studentshare.org/psychology/1681913-consumer-psychology.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Consumer Psychology

Consumer Psychology and Buying Behaviour

...Consumer Psychology and Buying Behaviour Marketing is an important aspect in our lives. It through marketing that business is certain to thrive all over the world. Without marketing, potential customers are not able to learn about the existence of products and services they miss, and this leads to lack of success in business. On the other hand, the marketers need to incorporate their understanding in the involvement principle into the marketing campaigns in order to assist the consumer in their buying decision behavior. The marketing model that is most used by marketers has two distinctive parts. The first part entails a description of a population of ‘consumers’ who...
10 Pages(2500 words)Essay

Key Consumer Psychology & Buying Behavior

...Marketing Essay Key Consumer Psychology & Buying Behavior INTRODUCTION It is veryimportant for the success of business to understand how different factors are involved in the consumer buying behavior and patterns. This helps to amplify the potential gains from the market in the form of increased sales and market share. Studies have shown that there are mainly four different factors that are involved in consumers’ buying decisions. These include cultural factors, social factors, personal factors and psychology factors. Thee psychological factors are further classified into an individuals, motivation, expectations and past experience,...
6 Pages(1500 words)Essay

Consumer psychology

...’ would help them ensure maximum impact for the environment, social and economic concerns for the sustainability of their business and resources. However, Thomas Cook are not yet ready to fulfill their responsibilities towards the society, in general. This idea leads us to identify that the company would have to undergo sustainable consumption beyond market and competition. This allows us to explore further the idea in line with consumer psychology, as there is a need to integrate the idea of relationship between the consumers and the company into the entire discussion. For this reason, this paper identifies in general the actual social psychological and cognitive process...
11 Pages(2750 words)Essay

Answer the two thought experiments 'the direction of happiness' and 'the experience machine'. Based on your answers to the thoug

5 Pages(1250 words)Essay

Consumer Psychology Exam Questions

...? Consumer Psychology Exam Questions Consumer Psychology Exam Questions Section Question Some examples of purposeful marketinginclude Targets, Inc. marketing method, Dove’s inspiration program and The City’s bike endeavours (Muehling & Sprott, 2010). Target, Inc. showcases corporate social responsibility through donating 5% of its profits to communities. That totals roughly to $4 million each week. Another example to consider is Dove and its inspiration program. Dove is dedicated to assisting young women grow with a most positive self-image. The program centers on self-assurance as the foundation of beauty (Muehling & Sprott, 2010). They are dedicated to developing a...
7 Pages(1750 words)Assignment

Consumer Psychology

...are a way to channel contemporary anxieties [ Michael Schaffer, 26-02-2009(http://www.tnr.com/politics)] This is true with regard to consumer behavior as well. The company is 100 years old and enjoys a nostalgic reputation all throughout. It was in existence even when sliced bread had not come into existence. Even people stranded in an island would buy Hershey's Kissables in preference to their favorite book. Hershey's can well capitalize this truth in their promotional efforts. References 1. Curtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes,Handbook of Consumer Psychology, 2008 2. Michael Schaffer, 26-02-2009(http://www.tnr.com/politics) 3. Wikipedia, 26-02-2009(<...
3 Pages(750 words)Assignment

Consumer Psychology

...Contents Pages Introduction 3 Analysis and Presentation of Questionnaires 3 Target Market of Arran Breweries 6 Behavioral Pattern 7 Strengths and Weaknesses of Advertisements 9 Challenges of Emerging Markets 11 Recommendations 12 References 14 Executive Summary Consumer psychology and analysis of database of customers are important part of market strategy which helps one to know the changing preferences of the customers in the rapidly changing times. While the growth and the future prospects of the business depend on the input data as they are able to divulge vital information about the products and the customers, strategic marketing through widespread...
10 Pages(2500 words)Essay

CONSUMER PSYCHOLOGY ( Promotion Events)

...is part of metamarket of education thus high congruency between the memorabilia and the product being promoted will have higher impact. Motivational Lecture – The motivational lecture will strike at that part of the consumer decision making model (process) which determines not only need recognition but also product/brand evaluation. The psychological field of the consumer i.e. Motivation, perception, learning, attitude and personality, determine whether a particular need will be recognized or not and even if it is how strongly is determined by this psychological fields. For example those who could not pursue studies due to some constraints might have convinced...
10 Pages(2500 words)Essay

Consumer Psychology

...CONSUMER PSYCHOLOGY INTRODUCTION Consumer behaviour is an important aspect in the overall marketing of the product. Consumer behaviour is a broader concept and there are several sub concepts and this report analyses and discusses some of the most important concepts related to consumer behaviour such as; personal self concept, social self concept, symbolic consumption, needs on consumer choices, reference group and cultural group (Blackwell, R., Miniard, and Engel, 2006). The report not only defines these concepts but also uses examples. PERSONAL SELF CONCEPT Personal self concept can be described as the image or an idea that a...
10 Pages(2500 words)Essay

Consumer Psychology

...Consumer Psychology Table of Contents 3 Introduction 4 Definition of Consumer Psychology 4 Consumer researchmethods 7 Primary techniques 7 Surveys 8 Conclusion 12 References 13 Abstract Consumer psychology is an integral aspect in designing marketing strategies. In order to analyze the probable behaviors of customers, experts have focused on understanding the critical concepts that determining the purchasing behaviors of customers. In addition, different factors have been highlighted that motivate customers to exhibit brand loyalty. organizations require examining their own powers and flaws and those of the...
9 Pages(2250 words)Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Consumer Psychology for FREE!

Contact Us