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Codes of Gender Assignment - Movie Review Example

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There is a pattern that describes their gender codes, unveiling stereotypes that men and women are perceived to hold. Similarly to Goffman’s…
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Codes of Gender Assignment
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"Codes of Gender Assignment"

Download file to see previous pages According to commercial realism as explored by Goffman, gender is just an invention of socialization (Riggins 278). The male and female models used in these ads are seen portraying stereotypical gender roles that are evidently spotted from their poses.
Men are portrayed as physically fit, confident and powerful. This is seen from their poses whereby they show mean or serious facial expressions, alertness, stand upright showing off their muscular bodies, pocketing their hands, and gripping things around them tightly with their hands. On the other hand, women are depicted are powerless, submissive, and delicate. Most of their poses are seductive whereby they are seen caressing their skin, lying on the floor or bed showing off their cleavage, slightly closing their eyes, and at times confused, playful, vulnerable and not alert. By wearing doll-like outfits, smoothly touching their skin or objects around them, and posing as confused and un-alert, women depict the family, feminine touch, and licensed withdrawal gender codes, respectively. Additionally, ritualization of coordination code is depicted by the act of women presenting themselves as submissive to ...Download file to see next pagesRead More
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