Stephen Topic: explore national and organizational cultural mixes - Essay Example

Different types of people have different tastes and preferences. Companies either provide goods or services in reference to these tastes and preferences, or use their native language to provide goods and services to the people. Different types of cultures that affect the manner in which an organization provides goods and services to the customers include the organizational culture and national culture. Every firm strives to provide its customers with goods and services that conform to these cultures.

While it is easy for an organization to change its culture, nothing can change the culture of ban indigenous people. Their culture remains, regardless of the level of globalization or their technological uptake. This is the essence of doing business in the global platform. American culture is integrated, with diverse cultures and different types of people. It is dynamic, with that of Japan being static. Making a comparison of firms in the USA with that in Japan does not entirely show these differences.

Moreover, people in the Japanese capitals portray similar cultural practices as those in America. Therefore, the culture of these firms will more or less be similar to those in the United States. However, the article chose to generalize all these firms to mean that they exhibit a similar culture. There are many factors that affect customer satisfaction; culture is one of these factors. However, the article claims for instance the case of China that if an organizational culture was to align with the national culture, it would automatically lead to customer satisfaction translating to profits.

While part of this could true, a consideration of other factors on the satisfaction of the customers is essential. Among these factors include the pricing strategies, advertising, promotional strategies, quality of goods as well as commodities. In the analysis of these firms, the effect of these factors in changing the shape of firms is essential and there should have been featured. Webster, C., & White, A. (2010). Exploring the national and organizational culture mix in service firms. Journal Of The Academy Of Marketing Science, 38(6), 691-703. doi:10.1007/s11747-009-0185.

Kena Topic: Exploring the National and Organizational Culture Mix The increase in globalization has increased the level of integration and organizational growth. Different organizations set up new branches or subsidiaries in new potential markets. As a result, they have to contend with a number of underlying factors, especially those that contribute to a rise in their revenue levels. In these new markets, they have to contend with the people as well as national cultures. These pose new challenges to the organization as the firm has to device ways and means of staying a breast with these cultures.

Some authors point out that national cultures do not affect the organizational culture. Others are of the opinion that culture of the people as well as the national culture influences the culture of the organization. However, different national cultures affect the organizational culture in different ways. An organization could have its headquarters in the United States, but hold several branches or subsidiaries in japan or china. How can the organization deal with this cultural diversity and still maintain its image in the market?

At the end of the study, the researchers established that although there were no differences in the organizational