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Human Behavior and Business - Essay Example

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Instructor Date Human Behavior and Business Lessons from a Blue Collar Millionaire From the initiation of this business venture, Nick Sarrilo had a passion for successful and effective management. With a lot of positive influence from his father Nick launched a pizza business, which he developed from a small entrepreneurial venture to a massive organization (Burlingham 2)…
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Human Behavior and Business
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Download file to see previous pages When referring to human behavior this is an inclusion of the manger, staff members and the consumers. Internal human behavior could be easily directed by effective management. However, consumer behavior depends greatly on the strategies implemented by a business venture. In launching an outstanding factor of his business, Nick developed a new pizza recipe that would be used to lure consumers to how new venture (Burlingham 1). However, he had fears that the recipe would be stolen by his competitors and the restaurant will remain an ordinary restaurant as the rest of the market. This did not stop him as he set to prove his critics wrong. He employed a relatively friendly staff comprising of mostly teenagers in high school. This selection of human resources was greatly based on relation to consumers and their ability to acquire business basics. This type of human resources also has a good consumer handling techniques (Tompkins 115). According to Tompkins a young and vibrant staff creates an organizational culture with healthy internal and external business relationships (87). Nick also created a flexible timetable for his employees to enable them to study and work on part time basis (Burlingham 5). To aid in the creation of this culture, Nick created a culture similar to an informal organization (Burlingham 5). ...
The employees felt at home when working at the restaurant and they looked forwards to their every shift. This trend on human behavior made the employees feel appreciated which had a positive impact on their input in the organization and increased productivity of the organization significantly (Tompkins 67). This strategy was significant in promoting job involvement, job satisfaction and life satisfaction for the employees. Additionally, this strategy of employee motivation provided numerous extrinsic and intrinsic rewards in the organization (Tompkins 112). Nick also realized of considering the content theory and offered different products to the market (Burlingham 4). This theory explains the change of preference in consumer wants and demands. In influencing consumer behavior, Nick developed numerous strategies to capture the attention and support. When pricing pizzas, Nick developed special prices on Mondays and Tuesdays (Burlingham 2). This discount move on these days significantly increased the demand levels on these particular days (Burlingham 2). The consumer turnout on Monday and Tuesdays were greater than any other day of the week. Additionally, Nick developed mechanism that gave back to the community (Burlingham 3). For instance, Nick and the organization held fundraisers on every week from which funds collected were donated for the development of the community. It is an obvious assumption that this move would effectively act in favor of the organization in terms on increasing the size of their market. It also acted as an achievement motivation where the organization wanted to be part and parcel of the community with very success they achieved. Life and Death This particular case study is based more on passion than a career. Jose Mayorca ...Download file to see next pagesRead More
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