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Download file to see previous pages... The partnership is beneficial for Recycline in two basic ways; it gets easy access to raw material and a brand assistance to enter new markets. 2. Hudson has already played a good role in creating certain competitive advantages for his firm. However, as the new trends and changing business environments demand, he can initiate more interactive advertisements. Hudson can also deploy some celebrities for promoting his brand because celebrities are of great market value these days. Other marketing tactics he can initiate involves announcing price reduction, special offers, gifts etc. 3. As the company grows Hudson should heed more attention to marketing strategies. Greater emphasis must be given to making more innovative designs. In the same way, company has to shift its focus from domestic market to international markets too. As part of the business expansion, like any other international firm, personal style of business management must be substituted by more collaborated and integrated way of management. Since current trends give priority to consumer based marketing, Recycline can also rely on market segmentation strategies. In addition, company can launch regional outlets in order to become more interactive and consumer friendly. ...Download file to see next pagesRead More