Major Products of Recycline and Hudson - Essay Example

People’s aspiration to green products is utilized by the firm through its Gimme 5 program which enabled consumers to drop off they're used no 5 plastic containers at selected stores across the nation. The partnership is beneficial for Recycline in two basic ways; it gets easy access to raw materials and brand assistance to enter new markets.

Hudson has already played a good role in creating certain competitive advantages for his firm. However, as the new trends and changing business environments demand, he can initiate more interactive advertisements. Hudson can also deploy some celebrities for promoting his brand because celebrities are of great market value these days. Other marketing tactics he can initiate involve announcing price reductions, special offers, gifts, etc.

As the company grows Hudson should heed more attention to marketing strategies. Greater emphasis must be given to making more innovative designs. In the same way, the company has to shift its focus from the domestic markets to international markets too. As part of the business expansion, like any other international firm, the personal style of business management must be substituted by a more collaborated and integrated way of management. Since current trends give priority to consumer-based marketing, Recycline can also rely on market segmentation strategies. In addition, the company can launch regional outlets to become more interactive and consumer-friendly. Read More