Recycled Toothbrushes Make Sense - Essay Example

List some additional ways Hudson could market his recycled-plastic toothbrushes and shavers.Hudson can be further innovative with marketing tactics in order to enhance the sales of its green products. Like any other business marketing, Recycling can also utilize the advantages of various advertising techniques. Obviously, the notable feature of its eco-friendly approach to business can be highlighted for the promotion of the sale. Like the partnership with Stoneyfield, Hudson can seek the possibility of collaborating with non-profit organizations that encourage sustainable businesses and green products.

In addition, he can announce certain compliments along with each sale so that it would retain Recycline’s potential customers and would attract new clients. Finally, Hudson can inquire if the products could be sold through fair trade outlets by acquiring fair trade certification from the responsible agencies. 3. How will the company have to change as it grows larger?Environmental risk management has become one of the significant areas of an organization’s legal as well as ethical compliance.

As emerging trend organizations today voluntarily undertake environmental protection. Since ‘green brand’ is the major competitive advantage of Recycling, the company can launch new products that would align with its sustainable policy. It should explore the scope of implementing modern information technology for enhancing internal and external communication and organizational integration. As the firm grows further, it should restructure its hierarchy and infrastructure if necessary for attaining the proposed goals.

Since the aesthetic appeal is an important aspect of product sale, Recycling should come up with excellent models in the future. Moreover, there should be constant research on products and markets so that the firm can easily identify the latest business trends.