StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Toothbrush with Unique Double-lock Mechanism - Case Study Example

Comments (0) Cite this document
Summary
Peter Butler, along with his partner Brian Williams and Julie McBride, has acquired and established many business ventures in the past. In 1986, Butler discussed business with his friend of 20 years, a dentist who practiced in London and Ontario, Don Thomas…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.2% of users find it useful
Toothbrush with Unique Double-lock Mechanism
Read TextPreview

Extract of sample "Toothbrush with Unique Double-lock Mechanism"

Download file to see previous pages Thomas also believed that by replacing toothbrushes regularly, patients could save more money in dental work and would then decrease their chances of needing dentures, and that improved oral hygiene could increase a person's life expectancy to four years, as his studies showed. Thus, Butler and Thomas then agreed that a market existed for a toothbrush that could attend to these issues and decided to follow through with their idea.
Butler and Thomas wanted to produce a toothbrush, which was similar to the safety razor, which was at the time, very widely used. They wanted it to have two separate sections: a re-usable handle, and a disposable head. The disposable heads would be in multi-unit packages to encourage customers to frequently change the toothbrush and to lower the costs of packaging as well, since they have discovered that the packaging costs were around 50 percent of the total toothbrush price.
Butler and Thomas also felt that the retainable handle would then elevate the concept of toothbrushing to something of a higher value personal possession instead of just the regular disposable one. Thus, they came up with the idea that the handles could be personalized using a variety of materials like plastic, brass, or stainless steel. It could also have floss holders, mirrors, interproximal brushes, or gum massagers. In addition to this, they thought of marketing bathrrom holders or travel cases.
However, Butler and Thomas then discovered that there were already a number of toothbrushes out in the market that catered to the needs they wanted to attack. But they found out that these toothbrushes had disadvantages when it comes to the locking of the head to the handle. As a result, they concentrated their efforts on developing a better locking mechanism.
Butler tried a lot of approaches but they all posed different disadvatages: they were either too weak, too difficult to attach, or too expensive. But in May 1987, while travelling with Julie McBride, Butler suddenly thought of the idea of the double-locking mechanism, which consisted of two locking mechanisms that would make the head stick to the handle safely. This design also enabled the consumers to constantly check if the lock was in place. Butler then took his rough sketch of the design to an engineering firm in London, which then produced a prototype for him.
Addressing Issues
Despite his success in coming up with the double-lock mechanism idea, he was confronted with several issues that he needed to address. With regards to the feasibility of manufacturing the product, they had to consider the following: product style, types of models required, engineering specifications, collapsibility, and tolerances in tool requirements, and aesthetic appeal of the product to the consumers. These were the aspects of the concept of the product that they have yet to resolve.
The Process
Butler knew that after the prototype has been made, that there were still a lot of steps for him to do, to ensure that the ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Toothbrush with Unique Double-lock Mechanism Case Study”, n.d.)
Toothbrush with Unique Double-lock Mechanism Case Study. Retrieved from https://studentshare.org/miscellaneous/1534087-toothbrush-with-unique-double-lock-mechanism
(Toothbrush With Unique Double-Lock Mechanism Case Study)
Toothbrush With Unique Double-Lock Mechanism Case Study. https://studentshare.org/miscellaneous/1534087-toothbrush-with-unique-double-lock-mechanism.
“Toothbrush With Unique Double-Lock Mechanism Case Study”, n.d. https://studentshare.org/miscellaneous/1534087-toothbrush-with-unique-double-lock-mechanism.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Toothbrush with Unique Double-lock Mechanism

Double Jeopardy

...?Synopsis The rule of double jeopardy was well established before the 17the century which implied that the defendant could not have been tried twice for the same crime based on the same facts after a final verdict has been reached. The rule has been recognized as a universal rule adopted by all the major countries of the world. However, as soon as technology became more sophisticated as it allowed for collecting new evidences; calls for reviewing double jeopardy rule were raised. The feeling among the opponents of this rule had been that this rule promotes injustice and can impose emotional strain on the victim’s family. As a result of major debates about the rule, finally, there have been some reforms in the major countries of the world...
3 Pages(750 words)Research Paper

Homeostatic mechanism

...Homeostatic mechanism Homeostatic mechanism permits the body to maintain its internal and external mechanism even during extreme weathers. Achieving a body balance in the midst of extreme temperature like in winter seasons triggers the feedback mechanism to work. For instance, as the person feels cold, the drop in his temperature may act as a stimulus to cause the sensors skin and blood vessels to identify a threat to the temperature. The presence of veins and arteries in these places make it easy for them to do so. These receptors may then relay such signal to hypothalamus in the brain which serves as the integrator via the nerve fibers. If the hypothalamus may sense that the temperature is below the set point of is 37 degrees...
1 Pages(250 words)Essay

Double Jeopardy

...? Double Jeopardy Double Jeopardy is a provision of the US Constitution’s Fifth Amendment that seeks to prohibit the double prosecution or the imposition of multiple punishments on offenders for a single offence (Dictionary, 2010). This clause aims to ensure individuals remain protected against negative social, emotional and financial effects resulting from successive prosecutions. Moreover, it serves to preserve the integrity and finality of court proceedings. Finally, double jeopardy seeks to deter governments from using their superior resources against innocent persons; for example, prosecutorial and judicial discretion remains limited to avoid the imposition of cumulative punishments. All states embrace the concept of double jeopardy...
3 Pages(750 words)Essay

Double Reckoning

... Prof. Academia Letter 4 April 2006 Double Reckoning Then, at two hours after midnight, the land appeared. Christopher Columbus Friday, 12 October There was a double reckoning even though the Captain knew the day is coming when everybody must give an account of all the things done under the sun. There was a double reckoning because of terrors that can only be understood by those who are in the edge. The sheer terror of being trapped, in between the point of no return and a never ending vista of nothingness - water stretched as far as the eye can see. A place where the monotony is rarely broken and if ever it is only through an occasional dolphin or a shark that unobtrusively juts it fins out of the dark blue waves. The Captain, again...
3 Pages(750 words)Essay

Unique Selling Proposition

...UNIQUE SELLING PROPOSITION The single most effective selling tool any direct response promotion has ever employed is called the Unique Selling Proposition. The consumer tends to remember just one thing from an advertisement – one strong claim, or one strong concept. To capture a larger market share and be viable, sustainable and profitable, you absolutely need to differentiate or distinguish your business, products and/or services from your competitors. In other words, you need to make your business special in the eyes of your customers and/or prospects. You can do this by creating whats called an Unique Selling Propostion or USP and then effectively convey that USP to your target market via your marketing efforts and business performance...
1 Pages(250 words)Assignment

A Unique Place

...A unique place in the US I visited: New York I believe that most people will agree that New York could be one of the most intesting, if not the mostinteresting city in the whole of United States. Personally, my visit there was memorable and to a certain extent, influenced on how I see things. The first thing I observed is the diversity of its people. In New York you can truly find the world not just hint of culture of other countries but the people themselves. There are Mexicans, Asians, Arabs, Africans, name it and they are there. New York is known to many for Wall Street and big business, but what interested me enough to influence my thinking is its culture. I visited MOMA and Broadway and they are so beautiful that it felt...
1 Pages(250 words)Essay

Double Jeopardy

... Double jeopardy ‘Double jeopardy’ , directed by Bruce Beresford refers to a 1999 American thriller film. The film excellently portrays the procedural defense law where a defendant cannot become prosecuted or charged again after a legitimate acquittal or conviction. The film follows the life of Elizabeth, also called Libby, who gets framed for the murder of her husband (Beresford). While serving her prison sentence, she learns that her husband Nick is alive and that he probably faked his death. Elizabeth gets sent to prison where she befriends a couple of other women prisoners. One of her fellow inmates offers her a piece of legal advice concerning the 5th amendment of the US constitution called the double jeopardy clause (Rudstein 14...
1 Pages(250 words)Essay

Aquafresh Toothbrush Advertisement

... love the design too. It has been clinically proven to act well cleaning the teeth and oral hygiene, hence reducing the instances of oral diseases: It does the following in ensuring constant maintenance of oral hygiene: Reduction of interproximal plaque by up to 40% Reduction of gingival bleeding by up to 72% Removal of odour causing bacteria by up to 96% Desquamation of all the bacterial cells that do harbour infections in the buccal cavity Decrease in oral odour for over three times than other toothbrushes, assuring a consistent long-lasting breath. Colgate 360 toothbrush analysis Strengths: The brush has a unique tongue and check cleaner. With that, the greatest percentage of bacteria is eliminated. It also does possess a wide thumb grip...
7 Pages(1750 words)Term Paper

Karen Lock Organic Hampers

...Karen Lock Organic Hampers UK market analysis Over the last one decade, there has been a general increase in demand for organic food and skin care products in the UK. The increase in demand for organic food and skin care products in the UK is advocated to the growing concern among UK consumers on the effect of the chemicals that are always used in manufacturing non-organic food and skin care products. Another factor that led to the rapid growth in the UK market is the fact that there was a general increase in the availability of organic products making it easier for customers to access the products. Consumers were particularly worried about the possible health effects of parabens, petrochemicals, and sulphates in personal care products...
20 Pages(5000 words)Essay

An Analysis of the Function of Sylphs in Rape of the Lock

...An Analysis of the Function of Sylphs in ‘Rape of the Lock’ Alexander Pope is a neo ical poet and in his poetry is found all the qualities of classical writers such as simplicity, dignity, serenity and repose. He represents his own age as Chaucer represents the fourteenth century and Tennyson, the Victorian Age. Pope’s was a ‘citified’ age and the writers of the period dealt exclusively with the life of the fashionable upper strata of London society. As for the “Rape of the lock” There were no supernatural spirits in The Rape of the Lock in its original form, which was published in 1712 in two cantos but the 1714 publication contained the supernatural machinery. The present enquiry is to throw light on the functions of the Sylphs...
10 Pages(2500 words)Book Report/Review

Mechanism of Fretting Fatigue and Methods by Which This Mode of Mechanical Failure Might Be Avoided in Terms of Design and Installation Practice

...Discuss the mechanism of fretting fatigue and the methods by which this mode of mechanical failure might be avoided in terms of design and installation practice The importance of well-designed plan cannot be undermined in any kind of industry. For the smooth running of a business or industry, adequate flow of funds, resources and a better managerial policy are crucial components. Even though the existence of an industry requires appropriate margin of profit, the fact that the business or industry should carry out its operations for a long period of time is also important, and this is possible only through the application of plans and policies in a systematic manner. These days, mechanical industry has a wider scope. However, in case...
7 Pages(1750 words)Essay

Holocaust: the Genocide Unique

While people with disabilities, gay individuals, political prisoners and people with different religions were included in the extermination process, Jews were singled out as the majority of those who had to suffer through the genocidal activities of the Nazi party. 

In comparison to other events of genocide or attempted genocide, the holocaust stands out from amongst the rest due to two significant reasons. First, the scale of the massacre and the number of parties that eventually became involved in the massacre was unprecedented. Luckily it has not been repeated to the same level since. Secondly, the genocidal activities were fully supported by the individuals involved in the process, the government, and the busin...
12 Pages(3000 words)Term Paper

Should Health Care Be Organised Using a Market Mechanism

These exchanges take place in a market that may exist physically or virtually. Aside from location, the other key elements that allow transactions to take place are buyers and sellers and a medium of exchange referred to by the term money. Thus, a market mechanism allows the transaction in an economic system where buyers acquire from sellers certain goods or services in exchange for money at an agreed price. The degree of freedom a market enjoys is determined by the extent to which these different elements are allowed to be influenced by supply and demand conditions. These conditions affect the number of sellers and buyers and the prices they are willing to exchange for goods and services. In a free market system, prices are deter...
16 Pages(4000 words)Assignment

Is the Double Taxation of Dividends in America Good for the Economy and Society

...Is the Double Taxation of Dividends in America Good for the Economy and Society? Introduction President George W. Bush has proposed the elimination of double taxation on dividend. Under the proposed plan, the corporate income tax would continue to exist but there will be no need for the individual stockholders to pay a tax for the second time on the profits distributed by the company as dividends. It is opined by economists that eliminating one layer of tax on this account would encourage the investors to invest more in corporate entities which is good for the economy. This in fact would reduce the tax bias on capital formation. According to the Council of Economic Advisors (2003) this move alone could increase the supply of machinery...
8 Pages(2000 words)Coursework

The Workings of the Market Mechanism

...Type here Market Failures: A graphical Analysis Here Market Mechanism is a system through which changes in demand and supply bring about changes in output and brings the economy towards equilibrium. Adam Smith writes in his famous work that it is the invisible hand of price mechanism that leads the economy towards equilibrium, even if everyone is pursuing their own self-interest. This was a particularly important development as it tells us how changes in demand and supply which in turn changes the price leads to the most efficient point output. In order to understand the concept better, let’s look at the following illustration. Figure 1: Demand and Supply The above diagram clearly shows how the plans of buyers and sellers interact...
7 Pages(1750 words)Coursework

Corporate Governance Mechanism

... not reflect its overall stance on the various corporate governance as well as other ethical issues. Similarly, corporate governance and corporate social responsibility statements are relatively short and present information which does not reflect whether the firm is actually taking steps to implement such initiatives or not. Current Situation The current situation described indicates entirely new dimension of the firm and its ethical orientation. In first assignment, it was discussed that the firm’s corporate governance mechanism was not entirely satisfactory because of the issues involving corporate social responsibility as well as the poor accounting disclosures. However, the current situation outlines different parameters that need...
8 Pages(2000 words)Assignment

Marketing Strategy: Colgate 360 Toothbrush

Over the years, Colgate-Palmolive managed to establish a strong brand name, brand position, and brand image with regards to oral care products. The brand name of Colgate is one of the main factors that convinced millions of people to patronize the company’s product. Aside from having good and loyal customers in the global market, the fact that the company’s decision to continuously upgrade its technology and improve its global distribution network makes the company able to maximize the company’s sales and potential market growth. As a result of establishing a good market network in 200 countries worldwide, the company is able to easily distribute its oral care products across the world. This strengthens the compa...
12 Pages(3000 words)Case Study

Why Does the Government Lock Public Parks when the Citizens Pay for them

...Why does the government lock public parks when the citizens pay for them? Public parks are a part of daily life. People pass through parks on their way to school and work. People go to parks to relax, run or walk their dogs. Public parks offer a great view in high-rise buildings. Travellers navigate with public parks as landmarks and travel routes. In the U.K., there are at least 27,000 thousand public parks that cover 143,000 hectares of land. These parks offer spaces for leisure, recreation, sports, entertainment and business. Some parks are open and very accessible while other parks are walled with gated entrances. Around 1.5 billion people visit these parks each year. With many people using parks, upkeep is necessary. The government...
8 Pages(2000 words)Literature review

Steve Jobs - A Biographical Discussion of What Made This Business Leader Unique

... Section/# Steve Jobs: A Biographical Discussion of What Made This Business Leader Unique Understanding what defines a successful individual has been a tempting question for many individuals throughout the course of history. Ultimately, it is doubtful that a single answer might be agreed upon any time within the immediate future. However, it is the understanding and determination of this particular author that the successful individual is the one that is most suited to handle adversity. It is without question that individuals are extraordinarily brilliant, talented, and possibly dedicated with respect to the goals that they hope to achieve. However, one particular determinant that set apart those who would be successful from those who...
7 Pages(1750 words)Essay

Porsche Supply Chain Strategy: Industry Framework, Unique Value Proposal, and Managerial Focus

... organizational supply chain strategy is determined by the interrelationship of its industry framework, unique value proposal, various internal processes and managerial focus. These elements include factors that drive the formulation of a stable supply chain strategy (Perez, 2013). Industry framework The Porsche industrial framework reflects the stakeholder’s interaction in the production and market process to meet customer specifications. This involves technological advancements and economical factors that translate to competition in the motor vehicle industry. This framework is driven by different factors that affect the supply chain mechanism, all interrelated in respective ways. German is the biggest market for motor vehicle industry...
11 Pages(2750 words)Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic Toothbrush with Unique Double-lock Mechanism for FREE!

Contact Us