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Recycled Toothbrushes Make Sense - Essay Example

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Recycled Toothbrushes Make Sense Name of the Student Subject Name of the Concerned Professor March 1, 2011 Recycled Toothbrushes Make Sense 1. Recycline stands to gain several advantages by partnering with Stonyfield Farm. The first and the foremost advantage is that partnering with Stonyfield Farm gives Recycline an easy and direct access to the required raw materials…
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Recycled Toothbrushes Make Sense

Download file to see previous pages... It can further cut on logistics costs by collaborating with Stonyfield Farm in the procurement and disposal of the used yogurt containers. Secondly, some people usually do not prefer to use toothbrushes made out of recycled stuff, perhaps because of the reasons of hygiene and the sense of aversion associated with toothbrushes made out of recycled plastic. Recycline could enhance the conversion rate to its toothbrushes by telling its customers that they are made of food grade recycled plastic originating from the yogurt packaging of a credible food company like Stonyfield Farm. Besides Stonyfield is an already established brand. Recycline’s association with it will definitely add to its brand value. 2. Hudson is already procuring the raw material from Stonyfield Farm. It could place the advertisements at the stores selling Stonyfield products with catchy slogans like “Waste nothing, go green, and let your yogurt container be your toothbrush.” If Stonyfield Farm allows Hudson to do so, he could easily convert a big segment of Stonyfield’s customers to its products, without making significant investments. Stonyfield Farm also stands to gain from this move, as it will strengthen its green credentials. ...Download file to see next pagesRead More
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